1
00:00:06,889 --> 00:00:04,130
Secrets cover-ups and strange phenomena

2
00:00:09,890 --> 00:00:06,899
UFOs and ideas that challenge reality

3
00:00:11,509 --> 00:00:09,900
itself all these Mysteries all this time

4
00:00:14,089 --> 00:00:11,519
are we ever going to get to the bottom

5
00:00:16,670 --> 00:00:14,099
of these my name is George Knapp I dig

6
00:00:18,950 --> 00:00:16,680
into news stories that others can't or

7
00:00:20,630 --> 00:00:18,960
won't I'm Jeremy Corbell and for some

8
00:00:22,670 --> 00:00:20,640
reason people tell me things they

9
00:00:24,910 --> 00:00:22,680
probably shouldn't

10
00:00:28,790 --> 00:00:24,920
and this is weapons

11
00:00:30,830 --> 00:00:28,800
[Music]

12
00:00:32,749 --> 00:00:30,840
this is weaponized I'm George Knapp this

13
00:00:34,190 --> 00:00:32,759
is Jeremy Corbell we are here in the

14
00:00:35,510 --> 00:00:34,200
belly of the beast in the heart of

15
00:00:37,310 --> 00:00:35,520
Hollywood and today we're going to be

16
00:00:39,290 --> 00:00:37,320
talking about movies with a special

17
00:00:42,110 --> 00:00:39,300
guest we are going to be talking about

18
00:00:45,590 --> 00:00:42,120
movies but I am particularly excited to

19
00:00:48,470 --> 00:00:45,600
have John longhair because you guys have

20
00:00:52,250 --> 00:00:48,480
known each other for decades is that

21
00:00:54,830 --> 00:00:52,260
correct decades decades so if anybody on

22
00:00:57,529 --> 00:00:54,840
planet Earth has more dirt on George

23
00:00:59,209 --> 00:00:57,539
Knapp it's going to be John long so I

24
00:01:02,209 --> 00:00:59,219
want to get into how you know each other

25
00:01:03,889 --> 00:01:02,219
that's why I'm excited UFOs movies

26
00:01:05,870 --> 00:01:03,899
that's cool I want to learn a little bit

27
00:01:09,530 --> 00:01:05,880
about what you know about George there's

28
00:01:11,210 --> 00:01:09,540
plenty of dirt to dig up we have a

29
00:01:13,609 --> 00:01:11,220
policy of mutually assured destruction

30
00:01:15,350 --> 00:01:13,619
uh our friendship That's the basis of

31
00:01:16,490 --> 00:01:15,360
our friendship from over the years I

32
00:01:19,250 --> 00:01:16,500
thought maybe we would talk about John

33
00:01:21,590 --> 00:01:19,260
and his company before we get into where

34
00:01:23,450 --> 00:01:21,600
the bodies are varied

35
00:01:25,010 --> 00:01:23,460
um you are the co-founder of a company

36
00:01:27,590 --> 00:01:25,020
called Buddha Jones it's one of the

37
00:01:29,810 --> 00:01:27,600
biggest trailer producers in in

38
00:01:31,670 --> 00:01:29,820
Hollywood you were worked on some

39
00:01:33,410 --> 00:01:31,680
massive projects some really interesting

40
00:01:35,390 --> 00:01:33,420
Prestige projects

41
00:01:37,670 --> 00:01:35,400
want to know if you could tell us how

42
00:01:39,890 --> 00:01:37,680
you got into writing trailers and

43
00:01:41,990 --> 00:01:39,900
producing trailers what Buddha Jones

44
00:01:44,090 --> 00:01:42,000
does how big it is what a big player it

45
00:01:45,350 --> 00:01:44,100
is and we'll talk about some movies well

46
00:01:47,270 --> 00:01:45,360
first of all

47
00:01:49,249 --> 00:01:47,280
it's great to be here guys I just want

48
00:01:51,770 --> 00:01:49,259
to say and and I also want to say that

49
00:01:54,350 --> 00:01:51,780
when you look back on this episode and

50
00:01:56,870 --> 00:01:54,360
you think my God this is a ratings

51
00:01:58,550 --> 00:01:56,880
killer it's you guys I could have

52
00:02:00,649 --> 00:01:58,560
thought of this idea no

53
00:02:03,950 --> 00:02:00,659
um and the other thing to speak to your

54
00:02:06,050 --> 00:02:03,960
point I mean I'm not an expert in the

55
00:02:08,330 --> 00:02:06,060
stuff you guys do I love this show I

56
00:02:11,930 --> 00:02:08,340
love what you're doing but I do think

57
00:02:16,130 --> 00:02:11,940
I'm an expert and what I think is the

58
00:02:17,630 --> 00:02:16,140
most exotic and mysterious life form on

59
00:02:20,270 --> 00:02:17,640
this planet

60
00:02:23,089 --> 00:02:20,280
and that's George now

61
00:02:24,830 --> 00:02:23,099
yeah 45 years we'll get to that he won't

62
00:02:26,390 --> 00:02:24,840
brag he's like you tell him a little bit

63
00:02:29,330 --> 00:02:26,400
about jobs Buddha Jones is one of the

64
00:02:32,390 --> 00:02:29,340
two or three maybe the top uh producer

65
00:02:34,309 --> 00:02:32,400
of movie trailers movie TV trailers in

66
00:02:36,290 --> 00:02:34,319
the whole world you know we are here in

67
00:02:39,290 --> 00:02:36,300
the heart of the the movie industry and

68
00:02:41,930 --> 00:02:39,300
TV industry in Hollywood and John is a

69
00:02:43,490 --> 00:02:41,940
modest guy but the work that he's done I

70
00:02:45,250 --> 00:02:43,500
mean millions of people have seen it I

71
00:02:48,290 --> 00:02:45,260
mean people who are following our show

72
00:02:50,150 --> 00:02:48,300
will be familiar with the this title

73
00:02:52,190 --> 00:02:50,160
it's called nope it was a Jordan peel

74
00:02:55,790 --> 00:02:52,200
movie came out a year or so ago gets

75
00:02:58,910 --> 00:02:55,800
into alien life forms E.T life Cowboys

76
00:03:01,369 --> 00:02:58,920
uh it's a very exotic cool original film

77
00:03:03,530 --> 00:03:01,379
you did the trailers for it right we did

78
00:03:05,809 --> 00:03:03,540
yeah I mean and just backing up a step I

79
00:03:09,229 --> 00:03:05,819
mean the trailer business is it's really

80
00:03:13,030 --> 00:03:09,239
interesting pretty Anonymous but

81
00:03:17,690 --> 00:03:13,040
important part of the landscape of of

82
00:03:20,270 --> 00:03:17,700
entertainment because we do what the

83
00:03:22,729 --> 00:03:20,280
studios want their products to be which

84
00:03:26,330 --> 00:03:22,739
which is a condensed version of some

85
00:03:29,410 --> 00:03:26,340
piece of art that is Artistic itself

86
00:03:32,089 --> 00:03:29,420
and excites people to see more

87
00:03:33,770 --> 00:03:32,099
and yeah we've had the Good Fortune of

88
00:03:35,869 --> 00:03:33,780
working on a lot of different movies

89
00:03:38,149 --> 00:03:35,879
over over the years we started the

90
00:03:41,270 --> 00:03:38,159
company at the end of 2004 so we've been

91
00:03:43,670 --> 00:03:41,280
in business now for 18 years and as you

92
00:03:47,449 --> 00:03:43,680
mentioned we worked on nope recently we

93
00:03:49,190 --> 00:03:47,459
finished trailers on Thor and uh movie

94
00:03:51,890 --> 00:03:49,200
called Black Adam we're finishing the

95
00:03:54,170 --> 00:03:51,900
trailer for Flash that's a lot of those

96
00:03:57,130 --> 00:03:54,180
obviously are in the superhero vein but

97
00:03:59,990 --> 00:03:57,140
we do a lot of movies with specific

98
00:04:01,970 --> 00:04:00,000
filmmakers as well we've worked with we

99
00:04:04,070 --> 00:04:01,980
have the the great privilege of working

100
00:04:06,470 --> 00:04:04,080
with Quentin Tarantino on Once Upon a

101
00:04:08,690 --> 00:04:06,480
Time in Hollywood and going back even

102
00:04:11,449 --> 00:04:08,700
farther we worked with them on glorious

103
00:04:16,310 --> 00:04:11,459
bastards we've worked with Chris Nolan

104
00:04:19,330 --> 00:04:16,320
on Dunkirk and we've worked with James 1

105
00:04:22,090 --> 00:04:19,340
on the whole sort of

106
00:04:25,670 --> 00:04:22,100
all the different Conjuring that

107
00:04:28,430 --> 00:04:25,680
Universal movies and so it's a it's a

108
00:04:32,030 --> 00:04:28,440
great privileged sort of place to be and

109
00:04:34,550 --> 00:04:32,040
yeah you co-founded the The Firm when

110
00:04:37,490 --> 00:04:34,560
and and with whom so we started we

111
00:04:39,650 --> 00:04:37,500
started the company in 2004. there were

112
00:04:41,510 --> 00:04:39,660
four Partners three of us were creative

113
00:04:43,969 --> 00:04:41,520
and one was the financial guy we had

114
00:04:45,469 --> 00:04:43,979
eight people in the company so we had

115
00:04:48,230 --> 00:04:45,479
four Partners eight people we were a

116
00:04:51,590 --> 00:04:48,240
little top heavy and uh we moved into

117
00:04:53,930 --> 00:04:51,600
this this little space in in um in

118
00:04:56,689 --> 00:04:53,940
Hollywood right off Sunset right

119
00:04:59,930 --> 00:04:56,699
underneath the Hollywood sign and it was

120
00:05:02,210 --> 00:04:59,940
like 5 000 square feet and we started at

121
00:05:03,650 --> 00:05:02,220
the very end of 2004.

122
00:05:06,230 --> 00:05:03,660
and

123
00:05:08,689 --> 00:05:06,240
we did what we did we decided we were

124
00:05:10,129 --> 00:05:08,699
going to come in and try to be different

125
00:05:12,590 --> 00:05:10,139
everybody says they want to be different

126
00:05:14,870 --> 00:05:12,600
but but really try to do bold [\h__\h]

127
00:05:17,090 --> 00:05:14,880
that's unexpected How would how would

128
00:05:18,590 --> 00:05:17,100
you do something differently than other

129
00:05:20,210 --> 00:05:18,600
people in your industry what would that

130
00:05:23,629 --> 00:05:20,220
look like to you let me give you an

131
00:05:25,430 --> 00:05:23,639
example so we started when we started we

132
00:05:27,409 --> 00:05:25,440
weren't working on top movies the way we

133
00:05:30,170 --> 00:05:27,419
are now but

134
00:05:32,629 --> 00:05:30,180
pretty soon after we we started the

135
00:05:34,129 --> 00:05:32,639
company within any a year easily we

136
00:05:36,409 --> 00:05:34,139
started working on this movie called

137
00:05:40,490 --> 00:05:36,419
jackass 2.

138
00:05:42,050 --> 00:05:40,500
and you know I'm sure you're uh viewers

139
00:05:43,909 --> 00:05:42,060
are familiar with it's just a bunch of

140
00:05:45,950 --> 00:05:43,919
dumb [\h__\h] guys doing really stupid

141
00:05:48,590 --> 00:05:45,960
things yeah it's like Johnny Knoxville

142
00:05:51,469 --> 00:05:48,600
Johnny Knox guys you know let's let's go

143
00:05:53,270 --> 00:05:51,479
to uh they have Margarita Steve oh this

144
00:05:56,210 --> 00:05:53,280
is jackass all these guys you know let's

145
00:05:58,670 --> 00:05:56,220
let's go to a a restaurant uh you know

146
00:06:00,590 --> 00:05:58,680
and and snort Wasabi and then throw up

147
00:06:03,230 --> 00:06:00,600
into our plate or know that kind of

148
00:06:05,350 --> 00:06:03,240
stuff and so we're working on the sequel

149
00:06:09,890 --> 00:06:05,360
to the first movie which was a big hit

150
00:06:11,390 --> 00:06:09,900
and we knew that the magic was these

151
00:06:12,710 --> 00:06:11,400
guys and how stupid they were and all

152
00:06:14,450 --> 00:06:12,720
the stuff they would do

153
00:06:16,969 --> 00:06:14,460
but we didn't need to tell the audience

154
00:06:18,830 --> 00:06:16,979
that right because they had already seen

155
00:06:21,230 --> 00:06:18,840
it and what we're now going to tell them

156
00:06:23,629 --> 00:06:21,240
the sequel is that but it's you know a

157
00:06:25,189 --> 00:06:23,639
little more I mean so we were sitting

158
00:06:27,110 --> 00:06:25,199
around thinking to ourselves what is it

159
00:06:28,450 --> 00:06:27,120
we have to do to make this movie feel

160
00:06:31,249 --> 00:06:28,460
different different

161
00:06:34,010 --> 00:06:31,259
and as we're tossing ideas around

162
00:06:35,990 --> 00:06:34,020
somebody was like can you imagine what

163
00:06:38,029 --> 00:06:36,000
like the Christian Coalition thought of

164
00:06:39,170 --> 00:06:38,039
this first the first movie when it came

165
00:06:41,450 --> 00:06:39,180
out I'm like

166
00:06:44,450 --> 00:06:41,460
yeah we should do a little research so

167
00:06:46,610 --> 00:06:44,460
we went back and we looked at we did

168
00:06:48,890 --> 00:06:46,620
some research on what people were saying

169
00:06:51,170 --> 00:06:48,900
about the first movie

170
00:06:52,270 --> 00:06:51,180
and we had our idea we're going to do

171
00:06:55,570 --> 00:06:52,280
the

172
00:06:59,510 --> 00:06:55,580
anti-trailer movie cell for this movie

173
00:07:02,809 --> 00:06:59,520
by taking all the bad press that the the

174
00:07:05,210 --> 00:07:02,819
first movie got and putting it into our

175
00:07:07,909 --> 00:07:05,220
trailer and so we put this script

176
00:07:10,909 --> 00:07:07,919
together and we decided let's not just

177
00:07:13,490 --> 00:07:10,919
make it the anti-trailer let's make it

178
00:07:15,710 --> 00:07:13,500
really elegant let's let's do it as a

179
00:07:21,050 --> 00:07:15,720
story and it's narrated by let's get the

180
00:07:26,749 --> 00:07:25,010
and so imagine showing all these slow-mo

181
00:07:28,129 --> 00:07:26,759
black and white images from the first

182
00:07:30,469 --> 00:07:28,139
movie you don't even know what the hell

183
00:07:32,930 --> 00:07:30,479
it is but it's super cheap but it but it

184
00:07:35,749 --> 00:07:32,940
looks kind of stylized and cool and

185
00:07:38,990 --> 00:07:35,759
you've got this guy will Lyman in his

186
00:07:43,610 --> 00:07:39,000
stentorian voice saying

187
00:07:47,089 --> 00:07:43,620
when it was released in 2002. people

188
00:07:48,409 --> 00:07:47,099
were outraged you know slo-mo of some

189
00:07:49,990 --> 00:07:48,419
stupid shot

190
00:07:56,870 --> 00:07:50,000
a new low

191
00:08:01,430 --> 00:07:56,880
a plunge into depravity a sick twisted

192
00:08:03,790 --> 00:08:01,440
this repulsive spectacle

193
00:08:07,510 --> 00:08:03,800
unfortunately for them

194
00:08:11,510 --> 00:08:07,520
we've just made number two

195
00:08:13,490 --> 00:08:11,520
and and literally when we we put the

196
00:08:15,589 --> 00:08:13,500
script together we had will Lyman read

197
00:08:16,610 --> 00:08:15,599
it we're reading him you know in the

198
00:08:19,010 --> 00:08:16,620
booth

199
00:08:22,010 --> 00:08:19,020
he gets down to the we made number two

200
00:08:23,869 --> 00:08:22,020
he cracks up and we're like okay we

201
00:08:26,570 --> 00:08:23,879
might have done something right but the

202
00:08:29,150 --> 00:08:26,580
point I'm trying to make is that's what

203
00:08:31,670 --> 00:08:29,160
we tried to do right going out the gate

204
00:08:34,370 --> 00:08:31,680
so so you're you're kind of like an

205
00:08:37,250 --> 00:08:34,380
Intelligence Agency for the movie

206
00:08:40,610 --> 00:08:37,260
business in that you do deep research

207
00:08:43,550 --> 00:08:40,620
and investigation into how to provoke a

208
00:08:46,610 --> 00:08:43,560
response from audiences around the world

209
00:08:48,949 --> 00:08:46,620
I I I love your emphasis on intelligence

210
00:08:51,230 --> 00:08:48,959
I'm not sure that part of it applied

211
00:08:53,329 --> 00:08:51,240
but it's absolutely true it's like how

212
00:08:56,329 --> 00:08:53,339
do you look at the guts of this thing

213
00:08:58,430 --> 00:08:56,339
yeah and try to make it different like

214
00:09:00,710 --> 00:08:58,440
and why and why different because you

215
00:09:02,810 --> 00:09:00,720
want people to engage it obviously to

216
00:09:04,910 --> 00:09:02,820
watch it but also because people want to

217
00:09:07,070 --> 00:09:04,920
see something different these days

218
00:09:09,350 --> 00:09:07,080
they're bored of something or what is it

219
00:09:11,389 --> 00:09:09,360
I think people do I mean you know look I

220
00:09:13,850 --> 00:09:11,399
I read this great book it's called

221
00:09:18,410 --> 00:09:13,860
hitmakers and was talking about

222
00:09:21,110 --> 00:09:18,420
the art of creating Commercial Art

223
00:09:23,810 --> 00:09:21,120
and and he was talking about music

224
00:09:25,490 --> 00:09:23,820
mostly but I saw the applications to

225
00:09:27,110 --> 00:09:25,500
what we do in trailers because this big

226
00:09:29,329 --> 00:09:27,120
thesis was

227
00:09:30,590 --> 00:09:29,339
if you want to create something cool and

228
00:09:33,470 --> 00:09:30,600
new

229
00:09:35,990 --> 00:09:33,480
you have to have an element of the

230
00:09:38,930 --> 00:09:36,000
expected and an element of the

231
00:09:40,730 --> 00:09:38,940
unexpected and it's the merger of the

232
00:09:42,650 --> 00:09:40,740
two things so in other words there has

233
00:09:44,810 --> 00:09:42,660
to be some grounding up say it again the

234
00:09:47,329 --> 00:09:44,820
the element of the expense yeah he's

235
00:09:50,690 --> 00:09:47,339
like I think he said something like you

236
00:09:54,470 --> 00:09:50,700
have to make the expected unexpected and

237
00:09:56,930 --> 00:09:54,480
the unexpected expected and that's kind

238
00:09:59,810 --> 00:09:56,940
of what it is like if you don't have

239
00:10:02,090 --> 00:09:59,820
some grounding it's just chaos and if

240
00:10:04,850 --> 00:10:02,100
it's too obvious like we've all watched

241
00:10:06,470 --> 00:10:04,860
anything trailers when you're like oh

242
00:10:08,810 --> 00:10:06,480
okay I see where this is going okay I

243
00:10:10,130 --> 00:10:08,820
know what this is oh this is what it oh

244
00:10:12,590 --> 00:10:10,140
I've seen it I don't need to see it

245
00:10:15,050 --> 00:10:12,600
again you know as a movie fan I love

246
00:10:16,790 --> 00:10:15,060
trailers I there was a theater in

247
00:10:18,530 --> 00:10:16,800
Berkeley when you and I first knew each

248
00:10:20,030 --> 00:10:18,540
other yes that would once a month they

249
00:10:21,769 --> 00:10:20,040
would have a day it would just play in

250
00:10:24,290 --> 00:10:21,779
trailers because a hardcore movie fan

251
00:10:27,590 --> 00:10:24,300
you love it it is an art form is your

252
00:10:30,530 --> 00:10:27,600
company just a trailer house Buddha

253
00:10:32,630 --> 00:10:30,540
Jones is it or have you we're gonna talk

254
00:10:36,470 --> 00:10:32,640
more about that maybe but

255
00:10:39,590 --> 00:10:36,480
is your bread and butter trailers

256
00:10:41,030 --> 00:10:39,600
we've it's a great question we've tried

257
00:10:43,970 --> 00:10:41,040
to keep

258
00:10:46,610 --> 00:10:43,980
in our sort of wheelhouse what did we do

259
00:10:50,210 --> 00:10:46,620
that's really great and unique and

260
00:10:53,630 --> 00:10:50,220
that's that short form storytelling

261
00:10:56,269 --> 00:10:53,640
in this case for entertainment so

262
00:10:57,710 --> 00:10:56,279
we we started when we started the

263
00:11:00,710 --> 00:10:57,720
company there was really no such thing

264
00:11:02,990 --> 00:11:00,720
as TV streaming so we were in we wanted

265
00:11:05,210 --> 00:11:03,000
to be in the movie business and there

266
00:11:07,610 --> 00:11:05,220
was broadcast and other forms of

267
00:11:10,730 --> 00:11:07,620
entertainment but we stuck with with the

268
00:11:12,949 --> 00:11:10,740
movie business and since that time we've

269
00:11:15,650 --> 00:11:12,959
by necessity and by interest we've

270
00:11:17,210 --> 00:11:15,660
there's so much great uh television

271
00:11:19,250 --> 00:11:17,220
streaming content out there that we've

272
00:11:22,750 --> 00:11:19,260
gotten that we've uh broadened into

273
00:11:26,750 --> 00:11:22,760
we've got a really robust and wonderful

274
00:11:30,170 --> 00:11:26,760
team that works on marketing for uh

275
00:11:31,730 --> 00:11:30,180
games and then you know we've had we've

276
00:11:34,389 --> 00:11:31,740
we've worked with people who were

277
00:11:38,030 --> 00:11:34,399
interested in getting that theatrical

278
00:11:40,670 --> 00:11:38,040
reflection that glow on their brand for

279
00:11:44,329 --> 00:11:40,680
example we worked with uh Universal

280
00:11:47,810 --> 00:11:44,339
Music and Paul McCartney on the the

281
00:11:49,910 --> 00:11:47,820
release of his third solo album which

282
00:11:52,009 --> 00:11:49,920
which he doesn't tell me until six

283
00:11:53,569 --> 00:11:52,019
months after it's over with it yeah I

284
00:11:56,569 --> 00:11:53,579
mean this is all part of the anonymous

285
00:11:58,670 --> 00:11:56,579
feature of our business we have to be

286
00:12:00,710 --> 00:11:58,680
really low-key okay so tell me about

287
00:12:03,110 --> 00:12:00,720
that when when I've entered John's

288
00:12:04,490 --> 00:12:03,120
facilities it's like more than when we

289
00:12:06,050 --> 00:12:04,500
have to go into secret facilities you

290
00:12:07,790 --> 00:12:06,060
have a card I swear to God you're

291
00:12:09,769 --> 00:12:07,800
scanning or eyeballs so why is that

292
00:12:11,630 --> 00:12:09,779
because Trade Secrets leak out and

293
00:12:15,350 --> 00:12:11,640
that's a big deal it's Trade Secrets but

294
00:12:18,050 --> 00:12:15,360
it's really the IP so these companies

295
00:12:19,910 --> 00:12:18,060
these Studios these clients they entrust

296
00:12:22,430 --> 00:12:19,920
you with

297
00:12:24,889 --> 00:12:22,440
what is a billion dollar investment in

298
00:12:28,009 --> 00:12:24,899
many cases for them hundreds of millions

299
00:12:30,110 --> 00:12:28,019
of dollars certainly and

300
00:12:32,210 --> 00:12:30,120
it's the easiest thing in the world for

301
00:12:35,150 --> 00:12:32,220
these days for that [\h__\h] to leak out on

302
00:12:39,889 --> 00:12:35,160
the internet and so they're incredibly

303
00:12:41,569 --> 00:12:39,899
proprietary and the Hoops that we that

304
00:12:43,550 --> 00:12:41,579
you're going through or the Hoops that

305
00:12:47,210 --> 00:12:43,560
we have to go through to make sure that

306
00:12:47,870 --> 00:12:47,220
we protect that IP

307
00:12:49,490 --> 00:12:47,880
um

308
00:12:53,930 --> 00:12:49,500
for example

309
00:12:55,970 --> 00:12:53,940
we were going to work on this movie uh

310
00:12:57,829 --> 00:12:55,980
uh Ready Player One

311
00:12:59,389 --> 00:12:57,839
that's so funny you mentioned that do

312
00:13:02,870 --> 00:12:59,399
you want to tell them why no wait we'll

313
00:13:05,030 --> 00:13:02,880
come back to it and we hadn't done work

314
00:13:08,150 --> 00:13:05,040
much work I think we've done some but

315
00:13:09,949 --> 00:13:08,160
not much work with Steven Spielberg and

316
00:13:10,790 --> 00:13:09,959
there were other agencies that were on

317
00:13:13,490 --> 00:13:10,800
it

318
00:13:14,870 --> 00:13:13,500
and I got a call from our client saying

319
00:13:16,370 --> 00:13:14,880
we really want you to be on this project

320
00:13:17,930 --> 00:13:16,380
we think you can bring something unique

321
00:13:19,490 --> 00:13:17,940
to it in fact we ended up finishing a

322
00:13:22,730 --> 00:13:19,500
trailer for it

323
00:13:24,470 --> 00:13:22,740
but you need to write Stephen

324
00:13:26,810 --> 00:13:24,480
a personal

325
00:13:29,569 --> 00:13:26,820
note

326
00:13:34,550 --> 00:13:29,579
uh assuring him that you're going to

327
00:13:38,389 --> 00:13:34,560
protect this IP Steven Spielberg yes and

328
00:13:44,090 --> 00:13:38,399
I was more than happy to basically say

329
00:13:50,210 --> 00:13:47,090
not only are we going to protect this

330
00:13:52,310 --> 00:13:50,220
with every molecule of our being we are

331
00:13:55,430 --> 00:13:52,320
going to celebrate the fact that we as a

332
00:13:57,410 --> 00:13:55,440
collective creative team can bring

333
00:14:01,090 --> 00:13:57,420
something unique to this and this is a

334
00:14:04,129 --> 00:14:01,100
an absolute you know thrill and

335
00:14:06,650 --> 00:14:04,139
you can rest assured that that you have

336
00:14:10,129 --> 00:14:06,660
my word that this will be protected and

337
00:14:11,750 --> 00:14:10,139
so that's you know the level of

338
00:14:14,269 --> 00:14:11,760
of

339
00:14:16,129 --> 00:14:14,279
you know there's only so much you can

340
00:14:17,569 --> 00:14:16,139
Assurance you can give people but but

341
00:14:19,550 --> 00:14:17,579
they have to know that you are

342
00:14:22,069 --> 00:14:19,560
personally connected to

343
00:14:24,829 --> 00:14:22,079
preserving that that relationship it's

344
00:14:26,690 --> 00:14:24,839
so easy in the digital age right now to

345
00:14:28,910 --> 00:14:26,700
break that trust even if you try to

346
00:14:30,410 --> 00:14:28,920
protect it that you have to lock [\h__\h]

347
00:14:32,449 --> 00:14:30,420
down to the point where we walk in we're

348
00:14:34,069 --> 00:14:32,459
basically being eyeball scanned right

349
00:14:37,370 --> 00:14:34,079
yeah okay

350
00:14:40,129 --> 00:14:37,380
so the reason I bring it up is because I

351
00:14:42,949 --> 00:14:40,139
know that a lot of people have asked you

352
00:14:44,509 --> 00:14:42,959
for influence in their movies

353
00:14:46,310 --> 00:14:44,519
um I know that because personally I know

354
00:14:47,269 --> 00:14:46,320
people that have come to John and been

355
00:14:53,689 --> 00:14:47,279
like

356
00:14:55,910 --> 00:14:53,699
unfuck our whole movie it's horrible but

357
00:14:58,129 --> 00:14:55,920
so you you consult with people on a

358
00:15:00,110 --> 00:14:58,139
creative level more than just creating a

359
00:15:02,150 --> 00:15:00,120
product or a brand identification in a

360
00:15:03,889 --> 00:15:02,160
trailer I know for a fact that you've

361
00:15:06,050 --> 00:15:03,899
helped console people on movies to try

362
00:15:08,750 --> 00:15:06,060
to unfuck the whole movies yeah I mean

363
00:15:11,150 --> 00:15:08,760
so that sort of leads into a broader

364
00:15:13,670 --> 00:15:11,160
conversation around where we've all

365
00:15:16,189 --> 00:15:13,680
we're sort of trending as a as a

366
00:15:19,430 --> 00:15:16,199
creative organization because our focus

367
00:15:22,250 --> 00:15:19,440
is always the the marketing but over the

368
00:15:25,009 --> 00:15:22,260
past four or five years we've also begun

369
00:15:26,710 --> 00:15:25,019
to Branch into production on some level

370
00:15:31,189 --> 00:15:26,720
and working with

371
00:15:32,269 --> 00:15:31,199
producers on their projects looking at

372
00:15:35,509 --> 00:15:32,279
Scripts

373
00:15:37,550 --> 00:15:35,519
at the at the foundational levels sort

374
00:15:40,790 --> 00:15:37,560
of taking those ideas down to the studs

375
00:15:43,430 --> 00:15:40,800
giving them ideas of how uh how the

376
00:15:46,269 --> 00:15:43,440
project could be perhaps reconceived and

377
00:15:49,670 --> 00:15:46,279
you know adding some marketing ideas

378
00:15:52,370 --> 00:15:49,680
that will help and and it's

379
00:15:54,290 --> 00:15:52,380
uh you know when you we're not miracle

380
00:15:57,230 --> 00:15:54,300
workers you can't but but but I think

381
00:16:02,269 --> 00:15:57,240
we're I think we're really like-minded

382
00:16:04,910 --> 00:16:02,279
creative uh uh artists who who want to

383
00:16:06,650 --> 00:16:04,920
see an idea be uh developed the best

384
00:16:09,050 --> 00:16:06,660
possible way uh so I'd like to talk

385
00:16:12,050 --> 00:16:09,060
about the uh the creative process and

386
00:16:14,269 --> 00:16:12,060
herding cats you you hire really

387
00:16:16,370 --> 00:16:14,279
creative people independent thinkers

388
00:16:18,230 --> 00:16:16,380
we've been to your building you know

389
00:16:20,150 --> 00:16:18,240
your facility a couple times and there's

390
00:16:22,850 --> 00:16:20,160
a there's a feeling of a culture there

391
00:16:25,970 --> 00:16:22,860
that it's fun everybody works hard but

392
00:16:28,730 --> 00:16:25,980
it's fun how do you attract them how do

393
00:16:30,230 --> 00:16:28,740
you keep them and um tell us about the

394
00:16:32,329 --> 00:16:30,240
culture of Buddha Jones because we've

395
00:16:34,250 --> 00:16:32,339
seen glimpses of it where you take the

396
00:16:36,290 --> 00:16:34,260
whole company on a trip to Las Vegas or

397
00:16:38,710 --> 00:16:36,300
Cancun or something like that

398
00:16:42,650 --> 00:16:38,720
when we started the company as I said

399
00:16:44,470 --> 00:16:42,660
our our primary focus was how do we

400
00:16:46,970 --> 00:16:44,480
create some unique

401
00:16:49,730 --> 00:16:46,980
artistic creative brand

402
00:16:53,030 --> 00:16:49,740
but it became really clear to us very

403
00:16:54,650 --> 00:16:53,040
quickly that the work

404
00:16:59,150 --> 00:16:54,660
is the people

405
00:17:01,430 --> 00:16:59,160
and and a great creative culture

406
00:17:03,889 --> 00:17:01,440
really promotes great creative work I

407
00:17:07,850 --> 00:17:03,899
mean yes you can get great work out of

408
00:17:10,130 --> 00:17:07,860
people who are you know scared shitless

409
00:17:12,409 --> 00:17:10,140
of their job and you know feeling the

410
00:17:15,590 --> 00:17:12,419
pressure from the from the clients and

411
00:17:17,689 --> 00:17:15,600
just working themselves till they drop

412
00:17:20,569 --> 00:17:17,699
but you can get even better engagement

413
00:17:22,789 --> 00:17:20,579
and better work from people who feel

414
00:17:24,650 --> 00:17:22,799
invested in something that's bigger than

415
00:17:27,470 --> 00:17:24,660
you are I mean we we name the company

416
00:17:29,690 --> 00:17:27,480
Buddha Jones for a reason we can get

417
00:17:32,150 --> 00:17:29,700
into that just to be

418
00:17:34,789 --> 00:17:32,160
basically just to be

419
00:17:37,490 --> 00:17:34,799
bold and different and have it be about

420
00:17:40,730 --> 00:17:37,500
a thing as opposed to the three of us

421
00:17:44,990 --> 00:17:40,740
creative Partners uh

422
00:17:47,390 --> 00:17:45,000
and um and so and so to to get to your

423
00:17:52,070 --> 00:17:49,250
finding ways to make that creative

424
00:17:56,690 --> 00:17:52,080
culture is as vibrant as possible has

425
00:17:58,730 --> 00:17:56,700
been a huge uh obsession with ours and

426
00:18:00,250 --> 00:17:58,740
you know I've been sort of out of the

427
00:18:04,010 --> 00:18:00,260
creative work

428
00:18:05,930 --> 00:18:04,020
for six or seven years now and you know

429
00:18:08,150 --> 00:18:05,940
that was that was hard it was hard to

430
00:18:10,310 --> 00:18:08,160
let go because I love I love being in

431
00:18:12,529 --> 00:18:10,320
the creative mix I love helping to

432
00:18:16,190 --> 00:18:12,539
produce great ideas

433
00:18:19,630 --> 00:18:16,200
but I learned that I really love the

434
00:18:22,730 --> 00:18:19,640
team building aspect of it too and and

435
00:18:25,190 --> 00:18:22,740
you know all those all those challenges

436
00:18:27,650 --> 00:18:25,200
that I felt I faced I you know was

437
00:18:29,330 --> 00:18:27,660
thinking about how do we how do we make

438
00:18:31,490 --> 00:18:29,340
that easier how do we make how do we

439
00:18:33,409 --> 00:18:31,500
sort of friction proof the process a

440
00:18:35,510 --> 00:18:33,419
little bit and make people feel as

441
00:18:37,850 --> 00:18:35,520
empowered as possible and and sort of

442
00:18:40,190 --> 00:18:37,860
protect them from some of the you know

443
00:18:43,070 --> 00:18:40,200
the the ups and downs of the

444
00:18:45,529 --> 00:18:43,080
difficulties of uh you know all the

445
00:18:46,850 --> 00:18:45,539
stresses that come from the outside and

446
00:18:49,610 --> 00:18:46,860
I think we've done a good job of that

447
00:18:50,930 --> 00:18:49,620
the individuals and their ability to be

448
00:18:52,490 --> 00:18:50,940
creative and to thrive in that

449
00:18:54,350 --> 00:18:52,500
environment you somehow nurture that

450
00:18:56,510 --> 00:18:54,360
which is true yeah is that what you're

451
00:18:58,850 --> 00:18:56,520
saying yeah I mean it's like it's like

452
00:19:01,010 --> 00:18:58,860
any creative business at the end of the

453
00:19:02,210 --> 00:19:01,020
day everybody goes home and all you have

454
00:19:04,789 --> 00:19:02,220
is furniture

455
00:19:06,190 --> 00:19:04,799
you know it that's the the magic is

456
00:19:09,169 --> 00:19:06,200
those people

457
00:19:11,630 --> 00:19:09,179
and we just have we we have this thing

458
00:19:13,909 --> 00:19:11,640
we talk about collaborative math which

459
00:19:16,010 --> 00:19:13,919
is two plus two equals six you put

460
00:19:18,890 --> 00:19:16,020
people together and you don't just get

461
00:19:23,210 --> 00:19:18,900
the sum total of their individual Talent

462
00:19:25,190 --> 00:19:23,220
you get this mix that's greater than uh

463
00:19:27,470 --> 00:19:25,200
than any of it and you guys the sum is

464
00:19:29,750 --> 00:19:27,480
greater than its parts yeah yeah it

465
00:19:31,430 --> 00:19:29,760
really is and and and and and the more

466
00:19:34,610 --> 00:19:31,440
people feel

467
00:19:38,210 --> 00:19:34,620
like they not just matter but they're

468
00:19:41,510 --> 00:19:38,220
indispensable to the final product

469
00:19:42,950 --> 00:19:41,520
the more engaged and committed they are

470
00:19:45,590 --> 00:19:42,960
the better the work is let's talk about

471
00:19:48,110 --> 00:19:45,600
some uh some examples of your work that

472
00:19:51,409 --> 00:19:48,120
there our listeners would recommend nope

473
00:19:54,289 --> 00:19:51,419
so that comes in the door tell us about

474
00:19:57,409 --> 00:19:54,299
the process so nope comes in the door to

475
00:20:00,590 --> 00:19:57,419
it's from Universal we've got we've had

476
00:20:03,350 --> 00:20:00,600
a great run of success with them on on

477
00:20:05,750 --> 00:20:03,360
horror movies and you know Halloween and

478
00:20:09,230 --> 00:20:05,760
various other projects and it came in

479
00:20:12,470 --> 00:20:09,240
specifically for one of our editors

480
00:20:16,909 --> 00:20:12,480
who's now uh a partner in the company

481
00:20:19,909 --> 00:20:16,919
Bill Neal who for my money is maybe the

482
00:20:23,350 --> 00:20:19,919
greatest trailer editor of all time uh

483
00:20:28,130 --> 00:20:23,360
more than 20 years ago he did a trailer

484
00:20:29,210 --> 00:20:28,140
for a remake of Texas Chainsaw Massacre

485
00:20:31,549 --> 00:20:29,220
I don't know if you saw this trailer

486
00:20:33,169 --> 00:20:31,559
it's on every time there's a list of the

487
00:20:36,890 --> 00:20:33,179
greatest trailers of all time it's like

488
00:20:43,450 --> 00:20:36,900
at the top and it was just it just the

489
00:20:49,130 --> 00:20:45,830
that he developed without was just

490
00:20:51,650 --> 00:20:49,140
absolutely stellar and it's it's been

491
00:20:56,870 --> 00:20:51,660
held up as a model ever since and so

492
00:21:00,049 --> 00:20:56,880
he he got this movie and he did what he

493
00:21:02,810 --> 00:21:00,059
does and let's sort of work backwards

494
00:21:06,110 --> 00:21:02,820
from the final product because

495
00:21:09,890 --> 00:21:06,120
I saw that trailer play in a theater

496
00:21:11,930 --> 00:21:09,900
and people were [\h__\h] freaking out and

497
00:21:14,150 --> 00:21:11,940
I think you know a lot of it is you know

498
00:21:15,110 --> 00:21:14,160
the Jordan peel effect and the rest of

499
00:21:16,850 --> 00:21:15,120
it but

500
00:21:19,010 --> 00:21:16,860
so you're sitting in a theater and for

501
00:21:21,770 --> 00:21:19,020
those of you who haven't seen the movie

502
00:21:23,390 --> 00:21:21,780
I won't give anything away but but

503
00:21:26,630 --> 00:21:23,400
you're sitting in a movie

504
00:21:29,330 --> 00:21:26,640
in a theater and this trailer starts and

505
00:21:31,490 --> 00:21:29,340
it's kind of you know upbeat and it's

506
00:21:32,930 --> 00:21:31,500
got this cool energy and it's Kiki

507
00:21:35,870 --> 00:21:32,940
Palmer doing her thing and she's

508
00:21:38,149 --> 00:21:35,880
incredibly charismatic and she begins to

509
00:21:40,610 --> 00:21:38,159
talk about you know this black owned

510
00:21:42,770 --> 00:21:40,620
cattle ranch in LA and it's all kind of

511
00:21:45,169 --> 00:21:42,780
cool and she's dancing around and she

512
00:21:48,350 --> 00:21:45,179
goes to this phonograph and she puts on

513
00:21:51,409 --> 00:21:48,360
a record and it's sudden the the tone

514
00:21:53,090 --> 00:21:51,419
suddenly shifts things start to go dark

515
00:22:01,490 --> 00:21:53,100
and

516
00:22:04,750 --> 00:22:01,500
the whole feel of the piece

517
00:22:08,029 --> 00:22:04,760
gets weighted in something unsettling

518
00:22:12,289 --> 00:22:08,039
and then we get to this shot that's

519
00:22:15,110 --> 00:22:12,299
basically a Vista shot of the of the

520
00:22:16,970 --> 00:22:15,120
ranch at night with uh you know a lot of

521
00:22:20,169 --> 00:22:16,980
negative space which is you know just

522
00:22:24,470 --> 00:22:20,179
you know sky in the background

523
00:22:26,390 --> 00:22:24,480
and he's he's he bill has has built this

524
00:22:29,750 --> 00:22:26,400
sound design where you're hearing

525
00:22:33,230 --> 00:22:29,760
crickets and the Crickets suddenly stop

526
00:22:35,450 --> 00:22:33,240
and it's completely still and you're

527
00:22:37,130 --> 00:22:35,460
holding on this shot

528
00:22:39,409 --> 00:22:37,140
and suddenly

529
00:22:43,010 --> 00:22:39,419
from the top of the frame

530
00:22:45,409 --> 00:22:43,020
comes down this massive white object you

531
00:22:47,390 --> 00:22:45,419
don't know what the [\h__\h] it is it looks

532
00:22:50,930 --> 00:22:47,400
like a UFO coming down into the frame

533
00:22:52,190 --> 00:22:50,940
and it's a title card and the title card

534
00:22:54,289 --> 00:22:52,200
says

535
00:22:56,690 --> 00:22:54,299
from Jordan peel

536
00:23:01,090 --> 00:22:56,700
and suddenly and it's just this

537
00:23:04,549 --> 00:23:01,100
beautifully simple but brilliant way to

538
00:23:06,470 --> 00:23:04,559
layer on an additional piece of

539
00:23:08,029 --> 00:23:06,480
information oh my God it's a Jordan peel

540
00:23:10,669 --> 00:23:08,039
movie now I know where I'm at the

541
00:23:13,130 --> 00:23:10,679
process is Jordan peel reaches out you

542
00:23:14,930 --> 00:23:13,140
guys are going to be the the trailer uh

543
00:23:17,090 --> 00:23:14,940
company for this movie he gives you the

544
00:23:19,010 --> 00:23:17,100
movie you all watch it and then you look

545
00:23:21,649 --> 00:23:19,020
for ideas does it quite work that way

546
00:23:24,230 --> 00:23:21,659
typically again it's a we're somewhat

547
00:23:25,970 --> 00:23:24,240
Anonymous in the process I mean Jordan

548
00:23:30,350 --> 00:23:25,980
peel certainly knows who Buddha Jones is

549
00:23:31,610 --> 00:23:30,360
but he doesn't deal with us directly the

550
00:23:34,370 --> 00:23:31,620
studio

551
00:23:37,430 --> 00:23:34,380
gives us their movie it's their movie

552
00:23:39,710 --> 00:23:37,440
and we can talk about relationships that

553
00:23:42,350 --> 00:23:39,720
filmmakers especially at the level of

554
00:23:44,630 --> 00:23:42,360
somebody like Jordan peel or Quentin you

555
00:23:46,430 --> 00:23:44,640
know what you know the relationship

556
00:23:48,049 --> 00:23:46,440
between a filmmaker in the studio I

557
00:23:50,690 --> 00:23:48,059
would love to hear about that because

558
00:23:52,430 --> 00:23:50,700
you know I'm a one-man show with my

559
00:23:54,049 --> 00:23:52,440
films yeah you know that well you know

560
00:23:56,210 --> 00:23:54,059
it's like I would love to learn what the

561
00:23:59,450 --> 00:23:56,220
real relationship should be like so so

562
00:24:01,669 --> 00:23:59,460
so but the studio actually owns the IP

563
00:24:03,770 --> 00:24:01,679
and they give us they entrust us this

564
00:24:05,690 --> 00:24:03,780
movie to work on and so in the case of

565
00:24:08,149 --> 00:24:05,700
nope

566
00:24:11,149 --> 00:24:08,159
you know if if Jordan or any other

567
00:24:12,950 --> 00:24:11,159
filmmaker had a a special a particular

568
00:24:14,930 --> 00:24:12,960
problem with you know someone like us

569
00:24:17,330 --> 00:24:14,940
working on it they would absolutely say

570
00:24:20,870 --> 00:24:17,340
so and that would be the end of it but

571
00:24:22,970 --> 00:24:20,880
we're working on the project and

572
00:24:24,529 --> 00:24:22,980
you know it's it's you know kind of

573
00:24:27,470 --> 00:24:24,539
finishing that thought on the on that

574
00:24:29,930 --> 00:24:27,480
nope trailer what that trailer does that

575
00:24:33,230 --> 00:24:29,940
I think every great trailer does really

576
00:24:36,529 --> 00:24:33,240
well is

577
00:24:39,529 --> 00:24:36,539
the audience is always one step behind

578
00:24:42,350 --> 00:24:39,539
and is trying to catch up

579
00:24:44,750 --> 00:24:42,360
and is hoping to catch you

580
00:24:46,970 --> 00:24:44,760
and when it's done right they never do

581
00:24:48,890 --> 00:24:46,980
ketchup you got to watch the movie you

582
00:24:51,830 --> 00:24:48,900
gotta watch the movie yeah and so in

583
00:24:54,470 --> 00:24:51,840
this case holy [\h__\h] it's a Jordan peel

584
00:24:58,730 --> 00:24:54,480
movie we've gone to this weird place

585
00:25:01,250 --> 00:24:58,740
the music very weird music busts out and

586
00:25:03,110 --> 00:25:01,260
you've got these big images and it's

587
00:25:04,669 --> 00:25:03,120
again it's Jordan Peele so you don't

588
00:25:07,250 --> 00:25:04,679
know what it all amounts to why is this

589
00:25:10,490 --> 00:25:07,260
[\h__\h] horse falling over why is this

590
00:25:12,830 --> 00:25:10,500
animatronic thing turning toward me why

591
00:25:15,289 --> 00:25:12,840
is someone getting lifted up out of the

592
00:25:18,350 --> 00:25:15,299
off the ground into the sky

593
00:25:21,710 --> 00:25:18,360
we don't know we can only assume that

594
00:25:24,409 --> 00:25:21,720
Jordan Peele has some really twisted

595
00:25:27,110 --> 00:25:24,419
[\h__\h] up place that he's going to take

596
00:25:30,529 --> 00:25:27,120
us and of course he does

597
00:25:33,409 --> 00:25:30,539
but we never quite get there because

598
00:25:35,409 --> 00:25:33,419
we're not going to let you catch up you

599
00:25:38,570 --> 00:25:35,419
produce multiple versions of a trailer

600
00:25:41,210 --> 00:25:38,580
uh and then send them to the studio or

601
00:25:42,769 --> 00:25:41,220
to him and and they you get feedback and

602
00:25:45,890 --> 00:25:42,779
it's a back and forth process oh yeah

603
00:25:47,630 --> 00:25:45,900
yeah yeah if if if one of our editors

604
00:25:49,010 --> 00:25:47,640
were sitting in this chair instead of me

605
00:25:52,010 --> 00:25:49,020
talking to you they would take you

606
00:25:54,830 --> 00:25:52,020
through the painstaking process of

607
00:25:57,769 --> 00:25:54,840
producing a trailer in the multiple

608
00:26:00,470 --> 00:25:57,779
multiple versions I mean you know for

609
00:26:03,169 --> 00:26:00,480
for a big trailer for a big movie like

610
00:26:07,370 --> 00:26:03,179
nope or some of the other big yeah you

611
00:26:09,890 --> 00:26:07,380
did it yeah it which by the way had 200

612
00:26:13,130 --> 00:26:09,900
million downloads for the trailer that

613
00:26:14,090 --> 00:26:13,140
we produced it it literally broke the

614
00:26:16,850 --> 00:26:14,100
internet

615
00:26:18,409 --> 00:26:16,860
I don't know that that's ever been uh

616
00:26:20,269 --> 00:26:18,419
surpassed it may have been but but but

617
00:26:23,390 --> 00:26:20,279
back you know because that's going back

618
00:26:25,549 --> 00:26:23,400
now five years six excuse me

619
00:26:28,310 --> 00:26:25,559
um it was it was crazy

620
00:26:31,610 --> 00:26:28,320
but but did more people see the trailer

621
00:26:33,830 --> 00:26:31,620
than the film oh I mean if yeah yeah and

622
00:26:36,169 --> 00:26:33,840
that always that always happens because

623
00:26:38,510 --> 00:26:36,179
you know it's it's

624
00:26:40,190 --> 00:26:38,520
easy it's a click to what especially to

625
00:26:42,590 --> 00:26:40,200
watch the trailer online these days if

626
00:26:45,230 --> 00:26:42,600
you go see a movie it's a process and

627
00:26:47,990 --> 00:26:45,240
you have to do something but so I mean

628
00:26:50,630 --> 00:26:48,000
what what's so fascinating is that

629
00:26:51,830 --> 00:26:50,640
there's all this interest and all this

630
00:26:54,890 --> 00:26:51,840
attention

631
00:26:57,710 --> 00:26:54,900
but at a certain point

632
00:26:59,210 --> 00:26:57,720
you know the the process gets it just

633
00:27:01,310 --> 00:26:59,220
becomes

634
00:27:04,190 --> 00:27:01,320
it there's so much at stake that it

635
00:27:07,310 --> 00:27:04,200
becomes a grind there's just

636
00:27:10,669 --> 00:27:07,320
30 40 versions of a trailer sometimes

637
00:27:12,350 --> 00:27:10,679
I've heard of 100 versions before you

638
00:27:13,970 --> 00:27:12,360
know it just it can go it can go to

639
00:27:16,250 --> 00:27:13,980
these crazy places because you have this

640
00:27:19,010 --> 00:27:16,260
Gauntlet of people

641
00:27:21,890 --> 00:27:19,020
that have to be they have to sign off

642
00:27:25,010 --> 00:27:21,900
and not even sign off weigh in so you've

643
00:27:26,870 --> 00:27:25,020
got all kinds of Studio Executives and

644
00:27:30,590 --> 00:27:26,880
they're getting notes from their bosses

645
00:27:32,630 --> 00:27:30,600
and and their collaborators and they'll

646
00:27:35,630 --> 00:27:32,640
give you their set of notes and then

647
00:27:38,149 --> 00:27:35,640
when they've got all their notes uh

648
00:27:40,250 --> 00:27:38,159
tidied up and it all feels like it's

649
00:27:43,130 --> 00:27:40,260
where they want it to be then it kind of

650
00:27:45,230 --> 00:27:43,140
runs the gauntlet of filmmakers and

651
00:27:48,470 --> 00:27:45,240
filmmakers have

652
00:27:50,870 --> 00:27:48,480
a lot of thoughts as they should and you

653
00:27:53,630 --> 00:27:50,880
know it's it's they're you're it's like

654
00:27:55,730 --> 00:27:53,640
their baby and what I love about the

655
00:27:57,769 --> 00:27:55,740
filmmakers is for the most part

656
00:27:58,669 --> 00:27:57,779
they really do understand that what we

657
00:28:00,950 --> 00:27:58,679
do

658
00:28:02,870 --> 00:28:00,960
it's a different kind of art it's it's

659
00:28:04,789 --> 00:28:02,880
not as hard I mean making a two-minute

660
00:28:06,769 --> 00:28:04,799
film is not as hard as making a two hour

661
00:28:10,010 --> 00:28:06,779
ago it just isn't especially when you're

662
00:28:11,390 --> 00:28:10,020
using their footage but what we do is

663
00:28:14,149 --> 00:28:11,400
unique

664
00:28:16,490 --> 00:28:14,159
and I think they know that

665
00:28:17,870 --> 00:28:16,500
there are there are times when they're

666
00:28:20,149 --> 00:28:17,880
like they pull rank they go this is

667
00:28:22,010 --> 00:28:20,159
crazy but they don't typically do it

668
00:28:24,230 --> 00:28:22,020
themselves and so you have to run the

669
00:28:27,350 --> 00:28:24,240
gauntlet with them and then there's the

670
00:28:29,269 --> 00:28:27,360
third phase which is testing and that's

671
00:28:31,250 --> 00:28:29,279
that's grueling because basically now

672
00:28:33,049 --> 00:28:31,260
you've got people on the internet it

673
00:28:34,789 --> 00:28:33,059
used to be people in malls but you know

674
00:28:37,909 --> 00:28:34,799
people on the internet

675
00:28:39,049 --> 00:28:37,919
being asked questions that from my

676
00:28:40,909 --> 00:28:39,059
perspective

677
00:28:43,070 --> 00:28:40,919
an audience member shouldn't even be

678
00:28:44,990 --> 00:28:43,080
asked like it's one thing to say this

679
00:28:47,149 --> 00:28:45,000
washed over you what was what was your

680
00:28:48,529 --> 00:28:47,159
general feeling did this work or you can

681
00:28:50,269 --> 00:28:48,539
would you would you see this movie

682
00:28:52,269 --> 00:28:50,279
instead it's like

683
00:28:54,289 --> 00:28:52,279
what did you think of that scene

684
00:28:55,970 --> 00:28:54,299
how did you compare that scene to that

685
00:28:58,190 --> 00:28:55,980
scene what's the what's the most

686
00:29:00,830 --> 00:28:58,200
important moment in the movie and in the

687
00:29:02,330 --> 00:29:00,840
trailer for you and it's all this trying

688
00:29:04,310 --> 00:29:02,340
to create all this saliency around

689
00:29:06,049 --> 00:29:04,320
things that I think are it's very

690
00:29:08,510 --> 00:29:06,059
pseudo-scientific from my perspective

691
00:29:10,909 --> 00:29:08,520
but that's a whole gauntlet

692
00:29:12,529 --> 00:29:10,919
and that's many many usually many

693
00:29:14,450 --> 00:29:12,539
versions

694
00:29:16,370 --> 00:29:14,460
you got to work with Quentin Tarantino

695
00:29:18,590 --> 00:29:16,380
on Once Upon a Time in Hollywood I mean

696
00:29:20,389 --> 00:29:18,600
I was just you guys how much of the

697
00:29:22,430 --> 00:29:20,399
inner is there interaction with somebody

698
00:29:24,710 --> 00:29:22,440
like him I mean you're a movie fan so

699
00:29:27,049 --> 00:29:24,720
you've got favorite absolutely that must

700
00:29:28,430 --> 00:29:27,059
have been really cool oh it yeah I mean

701
00:29:32,269 --> 00:29:28,440
again it was

702
00:29:36,230 --> 00:29:32,279
uh this was another trailer that uh uh

703
00:29:39,649 --> 00:29:36,240
that bill cut and did and

704
00:29:40,789 --> 00:29:39,659
it as much as I'd like to you know tell

705
00:29:43,010 --> 00:29:40,799
you the stories of hanging out with

706
00:29:45,230 --> 00:29:43,020
Clinton and uh shooting the [\h__\h] and and

707
00:29:48,769 --> 00:29:45,240
giving him notes on the movie it doesn't

708
00:29:51,409 --> 00:29:48,779
really work that way he deals

709
00:29:53,690 --> 00:29:51,419
directly with the studio there have been

710
00:29:57,049 --> 00:29:53,700
times when we've dealt with big big

711
00:29:59,149 --> 00:29:57,059
directors and and and filmmakers and and

712
00:30:02,630 --> 00:29:59,159
uh other Talent

713
00:30:04,310 --> 00:30:02,640
uh it's it's not wise of us to talk too

714
00:30:06,950 --> 00:30:04,320
much about those stories it's because uh

715
00:30:09,409 --> 00:30:06,960
you know there's never a real upside to

716
00:30:11,570 --> 00:30:09,419
it but in the case of Quentin I can say

717
00:30:14,510 --> 00:30:11,580
this

718
00:30:17,990 --> 00:30:14,520
he we only got

719
00:30:19,610 --> 00:30:18,000
12 minutes of footage

720
00:30:23,810 --> 00:30:19,620
and

721
00:30:26,049 --> 00:30:23,820
our team

722
00:30:29,990 --> 00:30:26,059
that we were able to

723
00:30:32,389 --> 00:30:30,000
replicate the magic of that movie

724
00:30:34,549 --> 00:30:32,399
with 12 minutes I mean it was so because

725
00:30:36,950 --> 00:30:34,559
I saw a lot of different pieces and they

726
00:30:38,870 --> 00:30:36,960
had some you know they tried you know

727
00:30:42,529 --> 00:30:38,880
they got some perspectives from other

728
00:30:46,190 --> 00:30:42,539
places but what our team was able to do

729
00:30:48,769 --> 00:30:46,200
I just think so fully inhabited the vibe

730
00:30:50,269 --> 00:30:48,779
and feel of that movie I was so it was

731
00:30:53,450 --> 00:30:50,279
great because

732
00:30:56,690 --> 00:30:53,460
I was so pleased with the trailer uh it

733
00:30:58,909 --> 00:30:56,700
got such great response Quentin was

734
00:31:01,090 --> 00:30:58,919
effusive to the studio which was then

735
00:31:04,669 --> 00:31:01,100
effusive to us

736
00:31:07,190 --> 00:31:04,679
but then I saw the movie and I was like

737
00:31:09,769 --> 00:31:07,200
oh I'm so [\h__\h] proud that we were

738
00:31:12,110 --> 00:31:09,779
able to encapsulate all that was great

739
00:31:13,730 --> 00:31:12,120
about that and not it wasn't like a

740
00:31:17,210 --> 00:31:13,740
condensed version of the tree of the

741
00:31:20,450 --> 00:31:17,220
movie it was its own piece

742
00:31:22,610 --> 00:31:20,460
but it just it it found the flavor you

743
00:31:24,590 --> 00:31:22,620
took your whole staff to the theater

744
00:31:26,750 --> 00:31:24,600
that is in the movie right to watch the

745
00:31:29,570 --> 00:31:26,760
movie so so yeah so the movie comes out

746
00:31:33,830 --> 00:31:29,580
and this was obviously pre-pandemic 2018

747
00:31:36,350 --> 00:31:33,840
I guess and uh 2019 I can't remember and

748
00:31:39,049 --> 00:31:36,360
everybody was so jacked up to see this

749
00:31:41,389 --> 00:31:39,059
movie obviously Once Upon a Time in

750
00:31:44,830 --> 00:31:41,399
Hollywood yeah yeah and so we took the

751
00:31:47,990 --> 00:31:44,840
entire entire company to the cinema Dome

752
00:31:50,210 --> 00:31:48,000
uh which was just down the street from

753
00:31:51,889 --> 00:31:50,220
Buddha Jones to see the movie and it was

754
00:31:53,389 --> 00:31:51,899
just an absolute throne and it's in the

755
00:31:55,190 --> 00:31:53,399
movie you know the theaters in the movie

756
00:31:57,470 --> 00:31:55,200
yeah the theaters in the movie he drives

757
00:32:01,730 --> 00:31:57,480
by but but did I get it right so you

758
00:32:03,350 --> 00:32:01,740
were not able to see the whole movie you

759
00:32:05,149 --> 00:32:03,360
were only able to see 12 minutes you

760
00:32:06,950 --> 00:32:05,159
didn't get to watch the movie then get

761
00:32:10,070 --> 00:32:06,960
12 minutes to edit with you were only

762
00:32:12,889 --> 00:32:10,080
able to see 12 minutes okay so we got to

763
00:32:14,090 --> 00:32:12,899
read a script so we knew what the movie

764
00:32:17,690 --> 00:32:14,100
was

765
00:32:20,269 --> 00:32:17,700
and then we got here you go 12 minutes

766
00:32:22,490 --> 00:32:20,279
of footage and you know and Quentin's a

767
00:32:25,850 --> 00:32:22,500
genius so he's like it's not like 12

768
00:32:27,649 --> 00:32:25,860
random minutes it was 12 minutes and it

769
00:32:29,690 --> 00:32:27,659
wasn't just

770
00:32:32,630 --> 00:32:29,700
the 12 highlights that you saw that

771
00:32:35,210 --> 00:32:32,640
movie there's there's it's like

772
00:32:37,070 --> 00:32:35,220
he just he's a he's a Storyteller he

773
00:32:38,990 --> 00:32:37,080
could he could he could see how it would

774
00:32:42,230 --> 00:32:39,000
put it would work together but again

775
00:32:44,450 --> 00:32:42,240
even with 12 minutes of footage there's

776
00:32:46,190 --> 00:32:44,460
a million ways you could cut that thing

777
00:32:49,610 --> 00:32:46,200
right and

778
00:32:52,430 --> 00:32:49,620
all but a couple are probably not good

779
00:32:53,750 --> 00:32:52,440
but and and again in this case you had

780
00:32:56,450 --> 00:32:53,760
the music

781
00:32:58,970 --> 00:32:56,460
so we've got Neil Diamond music we've

782
00:33:01,370 --> 00:32:58,980
got you know this incredible pop 60s

783
00:33:04,669 --> 00:33:01,380
music it was all there

784
00:33:07,430 --> 00:33:04,679
but it's one thing to do a good or

785
00:33:08,810 --> 00:33:07,440
serviceable version of his movie it's

786
00:33:10,190 --> 00:33:08,820
another thing to do something that

787
00:33:14,330 --> 00:33:10,200
really

788
00:33:16,850 --> 00:33:14,340
make us proud that it represented that

789
00:33:19,789 --> 00:33:16,860
movie at the highest level so I really

790
00:33:21,830 --> 00:33:19,799
want context in this conversation I

791
00:33:22,690 --> 00:33:21,840
really want to get to the Crux of this

792
00:33:25,730 --> 00:33:22,700
John

793
00:33:28,490 --> 00:33:25,740
I want to hear George Knapp's lies about

794
00:33:31,070 --> 00:33:28,500
how you guys are friends so tell me this

795
00:33:33,950 --> 00:33:31,080
how did you what was the first time you

796
00:33:37,130 --> 00:33:33,960
met John and and just described that to

797
00:33:38,029 --> 00:33:37,140
me I was a coach the debate coach at UC

798
00:33:40,669 --> 00:33:38,039
Berkeley

799
00:33:44,090 --> 00:33:40,679
I had been a college debater and and had

800
00:33:47,509 --> 00:33:44,100
some level of success I guess and I got

801
00:33:49,970 --> 00:33:47,519
invited to teach at a debate Institute

802
00:33:51,950 --> 00:33:49,980
at Loyola Marymount Loyola is a great

803
00:33:54,529 --> 00:33:51,960
school they have a great debate

804
00:33:57,409 --> 00:33:54,539
tradition uh I had competed against them

805
00:33:58,789 --> 00:33:57,419
I judged them in tournaments they had

806
00:34:01,009 --> 00:33:58,799
some really terrific guys we're going to

807
00:34:03,230 --> 00:34:01,019
talk about one of them Ed deason and

808
00:34:05,450 --> 00:34:03,240
Ernie Martz and uh some other guys who

809
00:34:07,549 --> 00:34:05,460
are really good debaters and they invite

810
00:34:09,409 --> 00:34:07,559
me to get down and spend like a month a

811
00:34:11,869 --> 00:34:09,419
good chunk of the summer teaching high

812
00:34:15,169 --> 00:34:11,879
school kids about debate how old were

813
00:34:16,490 --> 00:34:15,179
you at this time 24 maybe but so when

814
00:34:17,990 --> 00:34:16,500
you say you're pretty good at debate

815
00:34:20,510 --> 00:34:18,000
what he's saying is that like he was

816
00:34:22,310 --> 00:34:20,520
part of like a he was good and no he was

817
00:34:24,889 --> 00:34:22,320
he was he was outstanding he was a

818
00:34:26,810 --> 00:34:24,899
premier level debater and that is

819
00:34:29,329 --> 00:34:26,820
something that you were also doing or is

820
00:34:32,149 --> 00:34:29,339
that yeah well not at that level I mean

821
00:34:34,730 --> 00:34:32,159
I had in the past and at that point I

822
00:34:36,710 --> 00:34:34,740
had sort of my my debate career had sort

823
00:34:39,790 --> 00:34:36,720
of petered out and I was doing other

824
00:34:42,409 --> 00:34:39,800
things but I was there I knew the team

825
00:34:44,990 --> 00:34:42,419
uh he was sort of in the thick of it I

826
00:34:46,790 --> 00:34:45,000
was sort of on the On The Fringe but you

827
00:34:48,710 --> 00:34:46,800
know and we can get into the whole story

828
00:34:52,010 --> 00:34:48,720
of how two guys in the early 20s should

829
00:34:54,589 --> 00:34:52,020
be you know somehow representing uh

830
00:34:56,089 --> 00:34:54,599
mentoring the next generation of talent

831
00:34:57,410 --> 00:34:56,099
that's a whole other sort of yeah I want

832
00:34:59,810 --> 00:34:57,420
I want to ask about that but I want to

833
00:35:03,050 --> 00:34:59,820
wrap my head around it because so I know

834
00:35:04,430 --> 00:35:03,060
you from your journalism and I just I

835
00:35:06,770 --> 00:35:04,440
always knew it was different the way

836
00:35:08,930 --> 00:35:06,780
that you took at stories was different

837
00:35:10,730 --> 00:35:08,940
but like what's George's background and

838
00:35:12,890 --> 00:35:10,740
that that for me I learned that really

839
00:35:14,870 --> 00:35:12,900
through you he doesn't really wouldn't

840
00:35:17,750 --> 00:35:14,880
they talk to me that much about that

841
00:35:19,370 --> 00:35:17,760
past but it's become apparent that

842
00:35:21,410 --> 00:35:19,380
George from his I don't know if you want

843
00:35:23,930 --> 00:35:21,420
to go early history but you worked your

844
00:35:26,030 --> 00:35:23,940
way up all the way to the point of being

845
00:35:27,890 --> 00:35:26,040
well surprising in a way that there are

846
00:35:30,950 --> 00:35:27,900
more Debaters who become journalists

847
00:35:34,370 --> 00:35:30,960
because it's a it's a great training for

848
00:35:35,810 --> 00:35:34,380
Gathering and consuming and you know

849
00:35:38,390 --> 00:35:35,820
sort of ingesting a lot of information

850
00:35:40,370 --> 00:35:38,400
and then being able to spit it back out

851
00:35:42,530 --> 00:35:40,380
or condense it get it get your head

852
00:35:44,690 --> 00:35:42,540
around things and but there aren't many

853
00:35:46,970 --> 00:35:44,700
there it's surprising but so you're in

854
00:35:48,770 --> 00:35:46,980
school and you start like you go to a

855
00:35:50,870 --> 00:35:48,780
debate class and then you start

856
00:35:52,550 --> 00:35:50,880
excelling at like winning debates like

857
00:35:55,130 --> 00:35:52,560
wrestling matches and then you get

858
00:35:57,829 --> 00:35:55,140
promoted or you have tournaments so you

859
00:36:00,349 --> 00:35:57,839
know uh most colleges and universities

860
00:36:02,109 --> 00:36:00,359
have some form of a forensic team some

861
00:36:05,089 --> 00:36:02,119
of it's debate some of it is other

862
00:36:07,670 --> 00:36:05,099
independent uh individual events public

863
00:36:09,589 --> 00:36:07,680
speaking events but debate is like a

864
00:36:12,410 --> 00:36:09,599
sport and at some level it's like

865
00:36:15,290 --> 00:36:12,420
college football it's one-on-one it's

866
00:36:17,450 --> 00:36:15,300
two t two on two you've got two on two I

867
00:36:20,390 --> 00:36:17,460
don't know what it is now but it's a a

868
00:36:22,370 --> 00:36:20,400
team from say University of the Pacific

869
00:36:25,490 --> 00:36:22,380
versus Loyola Marymount and you go in

870
00:36:27,530 --> 00:36:25,500
and you have a a national topic and and

871
00:36:29,210 --> 00:36:27,540
the affirmative team defends the the

872
00:36:31,250 --> 00:36:29,220
national resolution and the other guys

873
00:36:33,770 --> 00:36:31,260
on the other side have to oppose it and

874
00:36:36,109 --> 00:36:33,780
there's a judge or a panel of judges and

875
00:36:38,210 --> 00:36:36,119
you compete they rate the speakers and

876
00:36:40,069 --> 00:36:38,220
then it's a sudden elimination

877
00:36:42,250 --> 00:36:40,079
tournament so you have eight preliminary

878
00:36:45,230 --> 00:36:42,260
rounds then you're into the

879
00:36:47,510 --> 00:36:45,240
quarterfinals semifinals and the the

880
00:36:48,829 --> 00:36:47,520
winner of a tournament so the way the

881
00:36:50,450 --> 00:36:48,839
way I'll understand it is like so it's

882
00:36:52,370 --> 00:36:50,460
like for me like a jiu jitsu tournament

883
00:36:54,890 --> 00:36:52,380
if you beat one person you get to go up

884
00:36:55,970 --> 00:36:54,900
and maybe wrestle the next so really I

885
00:36:57,410 --> 00:36:55,980
want to take my time with this to

886
00:36:59,690 --> 00:36:57,420
understand you better this is like a

887
00:37:02,390 --> 00:36:59,700
secret mission for me right now so so

888
00:37:04,490 --> 00:37:02,400
basically you're a young George Knapp

889
00:37:05,870 --> 00:37:04,500
this is before your you know the

890
00:37:07,849 --> 00:37:05,880
journalist George Knapp even before

891
00:37:10,130 --> 00:37:07,859
you're the cab the worst cab driver in

892
00:37:12,170 --> 00:37:10,140
Las Vegas George now so you're now

893
00:37:14,930 --> 00:37:12,180
worked your way up these these grappling

894
00:37:17,810 --> 00:37:14,940
messages of intellect a public speaking

895
00:37:21,130 --> 00:37:17,820
of debate and and then you get offered a

896
00:37:24,050 --> 00:37:21,140
job to teach the youth out in California

897
00:37:26,329 --> 00:37:24,060
by the coast at Loyola Marymount this

898
00:37:28,069 --> 00:37:26,339
beautiful campus with this big grass

899
00:37:31,310 --> 00:37:28,079
null that goes that that's the one right

900
00:37:33,410 --> 00:37:31,320
Loyola Marymount okay so there you are

901
00:37:35,210 --> 00:37:33,420
and you're you've got this new job and

902
00:37:37,490 --> 00:37:35,220
you're going to kind of uh Shepherd in

903
00:37:39,829 --> 00:37:37,500
the youth and teach them what's the

904
00:37:41,930 --> 00:37:39,839
first moment you meet this guy

905
00:37:44,390 --> 00:37:41,940
that's a good question I'm not sure but

906
00:37:47,089 --> 00:37:44,400
we were introduced I think by Eden who's

907
00:37:50,569 --> 00:37:47,099
now a top attorney here in in uh in L.A

908
00:37:53,210 --> 00:37:50,579
who's that decent so yeah so Ed

909
00:37:56,150 --> 00:37:53,220
is he was he's a he was a friend of mine

910
00:37:58,690 --> 00:37:56,160
from high school and we were in debate

911
00:38:01,550 --> 00:37:58,700
together in high school and we went we

912
00:38:04,069 --> 00:38:01,560
went to a all boys Catholic school out

913
00:38:07,790 --> 00:38:04,079
in Laverne called Damien High School and

914
00:38:13,490 --> 00:38:07,800
we had this uh tremendous uh debate

915
00:38:16,190 --> 00:38:13,500
program and we uh we had we had several

916
00:38:18,170 --> 00:38:16,200
great teams and Ed had was a part of one

917
00:38:20,450 --> 00:38:18,180
team I was part of another team we ended

918
00:38:23,930 --> 00:38:20,460
up meeting each other in the finals of

919
00:38:26,450 --> 00:38:23,940
you know this District tournament uh all

920
00:38:28,730 --> 00:38:26,460
of LA and and then we went on to the

921
00:38:31,550 --> 00:38:28,740
semifinals State and they went on to the

922
00:38:33,170 --> 00:38:31,560
National Tournament so we had a really

923
00:38:34,790 --> 00:38:33,180
celebrated sort of high school

924
00:38:38,170 --> 00:38:34,800
experience and then we all went to

925
00:38:41,089 --> 00:38:38,180
several of us went to Loyola and

926
00:38:42,470 --> 00:38:41,099
Ed stayed with it and Ed was great he

927
00:38:44,930 --> 00:38:42,480
was on a different level than I was and

928
00:38:47,690 --> 00:38:44,940
he was he was phenomenal and he's he

929
00:38:50,810 --> 00:38:47,700
stayed with it and and he and George

930
00:38:52,910 --> 00:38:50,820
mixed it up and uh went head to head I'm

931
00:38:55,010 --> 00:38:52,920
sure on many occasions I I was judging

932
00:38:57,530 --> 00:38:55,020
it by that point I was uh at University

933
00:38:59,210 --> 00:38:57,540
of Pacific I was the the director of

934
00:39:01,370 --> 00:38:59,220
forensics there so I'd go to tournaments

935
00:39:03,109 --> 00:39:01,380
and and judge debates that's I think I'm

936
00:39:04,910 --> 00:39:03,119
not sure if I ever competed against Ed

937
00:39:07,069 --> 00:39:04,920
he would have kicked my ass because he

938
00:39:09,230 --> 00:39:07,079
was really good

939
00:39:10,730 --> 00:39:09,240
um and so I got to know them from

940
00:39:12,410 --> 00:39:10,740
judging them they're they're a lot of

941
00:39:15,050 --> 00:39:12,420
fun they were smart they were really

942
00:39:17,030 --> 00:39:15,060
clever it was always entertaining and

943
00:39:18,710 --> 00:39:17,040
educational to judge one of their

944
00:39:22,089 --> 00:39:18,720
debates and we became kind of friends on

945
00:39:24,530 --> 00:39:22,099
the circuit and then their coach

946
00:39:26,270 --> 00:39:24,540
yeah and invited me to come down for

947
00:39:29,329 --> 00:39:26,280
their tournament figured I'd be a good

948
00:39:31,250 --> 00:39:29,339
mix with the the Loyola Debaters where

949
00:39:35,150 --> 00:39:31,260
the other instructors for this summer

950
00:39:37,670 --> 00:39:35,160
Institute a summer in at Loyola in La

951
00:39:40,130 --> 00:39:37,680
that sounds pretty good um so it came

952
00:39:42,829 --> 00:39:40,140
down and and they put all these young

953
00:39:45,230 --> 00:39:42,839
impressionable Minds in our hands uh

954
00:39:47,630 --> 00:39:45,240
probably have warped an entire

955
00:39:49,609 --> 00:39:47,640
generation there uh but we we hit it off

956
00:39:51,290 --> 00:39:49,619
we became friends immediately right so

957
00:39:52,430 --> 00:39:51,300
you enjoyed go ahead well let me take

958
00:39:54,890 --> 00:39:52,440
the story in a slightly different

959
00:39:57,950 --> 00:39:54,900
direction because I think I think I have

960
00:40:02,030 --> 00:39:57,960
a way of sort of creating a foundational

961
00:40:05,210 --> 00:40:02,040
view of the magic of George Knapp oh

962
00:40:06,770 --> 00:40:05,220
please okay so is that same summer

963
00:40:11,630 --> 00:40:06,780
I think

964
00:40:13,849 --> 00:40:11,640
it's all defined by Stockton California

965
00:40:15,950 --> 00:40:13,859
tell me how have have you been to

966
00:40:19,190 --> 00:40:15,960
Stockton I've been to Stockton but not

967
00:40:22,010 --> 00:40:19,200
on a tour with George now okay so uh

968
00:40:26,390 --> 00:40:22,020
Stockton is George's Hometown I've been

969
00:40:28,370 --> 00:40:26,400
to Stockton once and uh it's kind of a

970
00:40:30,410 --> 00:40:28,380
Dusty countdown to be honest with you

971
00:40:32,390 --> 00:40:30,420
and it's you know somewhere in the you

972
00:40:37,370 --> 00:40:32,400
know the periphery of the of Sacramento

973
00:40:40,910 --> 00:40:37,380
and that same summer 77 uh

974
00:40:42,410 --> 00:40:40,920
I was traveling up to Washington state

975
00:40:44,829 --> 00:40:42,420
with a friend of mine which is the year

976
00:40:49,790 --> 00:40:44,839
I was born which makes this even funnier

977
00:40:51,650 --> 00:40:49,800
yeah no totally well so so we decided

978
00:40:53,510 --> 00:40:51,660
we're going to go through Stockton

979
00:40:57,230 --> 00:40:53,520
spend the night hang out with George

980
00:41:00,410 --> 00:40:57,240
drink a few beers and we pull into town

981
00:41:04,069 --> 00:41:00,420
and the next thing we know a wheel

982
00:41:06,410 --> 00:41:04,079
bearing goes out on the wheel of this

983
00:41:08,750 --> 00:41:06,420
piece of [\h__\h] car that we're driving and

984
00:41:11,089 --> 00:41:08,760
it stopped him so you know fixing a

985
00:41:11,990 --> 00:41:11,099
wheel you know that's going to take a

986
00:41:14,270 --> 00:41:12,000
week

987
00:41:16,630 --> 00:41:14,280
so instead of a night

988
00:41:20,510 --> 00:41:16,640
I spend a week

989
00:41:22,069 --> 00:41:20,520
with George Knapp and you know sleeping

990
00:41:24,910 --> 00:41:22,079
on a sofa

991
00:41:27,829 --> 00:41:24,920
and here's what I learned in that week

992
00:41:29,990 --> 00:41:27,839
first of all so what do you do you spend

993
00:41:33,770 --> 00:41:30,000
a lot of time at one of the cowboy bars

994
00:41:39,910 --> 00:41:36,849
George drank me into the table

995
00:41:41,890 --> 00:41:39,920
George's mom drank me out of the table

996
00:41:46,310 --> 00:41:41,900
George's sister

997
00:41:48,770 --> 00:41:46,320
his brother all of his friends and all

998
00:41:50,990 --> 00:41:48,780
of the townspeople Drake my ass under

999
00:41:53,750 --> 00:41:51,000
the table you must have been a total

1000
00:41:57,410 --> 00:41:53,760
amateur well I mean I thought I thought

1001
00:42:00,950 --> 00:41:57,420
I had some skills and but the point is

1002
00:42:03,230 --> 00:42:00,960
we would so we would drink hard I'd go

1003
00:42:05,630 --> 00:42:03,240
back I'd be in a puddle in the you know

1004
00:42:07,730 --> 00:42:05,640
in the sofa that I was sleeping on

1005
00:42:10,250 --> 00:42:07,740
I'd hear you know I'd fall asleep but I

1006
00:42:12,890 --> 00:42:10,260
hear noises in the morning and it was

1007
00:42:16,190 --> 00:42:12,900
people getting up to go do [\h__\h] like

1008
00:42:19,430 --> 00:42:16,200
yeah go to their jobs you know report to

1009
00:42:21,170 --> 00:42:19,440
the office take care of business

1010
00:42:23,750 --> 00:42:21,180
and they all did

1011
00:42:25,069 --> 00:42:23,760
and that's when I started to see how it

1012
00:42:26,630 --> 00:42:25,079
all came together and again we didn't

1013
00:42:29,690 --> 00:42:26,640
know each other that well though right

1014
00:42:32,569 --> 00:42:29,700
but it was proven over the decades that

1015
00:42:36,050 --> 00:42:32,579
that was the thing you play hard and you

1016
00:42:38,630 --> 00:42:36,060
work hard and you NE this guy never once

1017
00:42:40,430 --> 00:42:38,640
missed a day of work I've never once I

1018
00:42:45,770 --> 00:42:40,440
mean he might do everything at last

1019
00:42:48,410 --> 00:42:45,780
[\h__\h] minute but he always passes that

1020
00:42:49,730 --> 00:42:48,420
Finish Line in spectacular fashion and

1021
00:42:51,890 --> 00:42:49,740
so I don't know if that's exactly what

1022
00:42:54,349 --> 00:42:51,900
you're saying but oh so the character of

1023
00:42:56,390 --> 00:42:54,359
George before he was the journalist

1024
00:42:58,970 --> 00:42:56,400
there's a reason why he got to where he

1025
00:43:01,609 --> 00:42:58,980
got he goes after [\h__\h] right and he

1026
00:43:04,490 --> 00:43:01,619
doesn't put it down not the next day not

1027
00:43:06,470 --> 00:43:04,500
the next week no not the next month for

1028
00:43:08,270 --> 00:43:06,480
35 40 [\h__\h] years he'd been going

1029
00:43:10,130 --> 00:43:08,280
after a story he'll keep going after it

1030
00:43:12,109 --> 00:43:10,140
and he'll wake up every morning and

1031
00:43:14,690 --> 00:43:12,119
he'll go into it he doesn't drop a

1032
00:43:17,030 --> 00:43:14,700
syllable it's breathtaking let me so let

1033
00:43:20,750 --> 00:43:17,040
me okay so let me now move into the

1034
00:43:23,510 --> 00:43:20,760
early 80s when I'd go out to visit and

1035
00:43:25,190 --> 00:43:23,520
you know with I had to bring a new

1036
00:43:27,829 --> 00:43:25,200
person every time because I basically

1037
00:43:29,809 --> 00:43:27,839
fry them out and that you know after two

1038
00:43:31,670 --> 00:43:29,819
days of being in Vegas with George it's

1039
00:43:33,230 --> 00:43:31,680
it's pretty intense there were a couple

1040
00:43:36,050 --> 00:43:33,240
of trips that John made to Las Vegas

1041
00:43:37,910 --> 00:43:36,060
with friends that were momentous what I

1042
00:43:40,790 --> 00:43:37,920
can remember of them it might have been

1043
00:43:44,089 --> 00:43:40,800
slightly exaggerated my my my stamina

1044
00:43:48,170 --> 00:43:44,099
but um some of that's relatively true

1045
00:43:49,849 --> 00:43:48,180
man you guys have had some Adventures so

1046
00:43:51,470 --> 00:43:49,859
that's become clear if I've included

1047
00:43:55,370 --> 00:43:51,480
them in this episode or not I just heard

1048
00:43:58,609 --> 00:43:55,380
an earful uh but really I the the my

1049
00:44:00,950 --> 00:43:58,619
selfish reason for being like man John

1050
00:44:03,410 --> 00:44:00,960
Longhorn on is cool is because you just

1051
00:44:06,349 --> 00:44:03,420
known George for a long time

1052
00:44:09,950 --> 00:44:06,359
and you've known him in different phases

1053
00:44:12,770 --> 00:44:09,960
of his life probably highs and lows and

1054
00:44:14,870 --> 00:44:12,780
when you really get to trust people and

1055
00:44:16,370 --> 00:44:14,880
sometimes admire them for what they've

1056
00:44:18,170 --> 00:44:16,380
done it's not because there's one thing

1057
00:44:19,910 --> 00:44:18,180
they've done it's not because of two

1058
00:44:22,309 --> 00:44:19,920
things they've done it's because there's

1059
00:44:23,809 --> 00:44:22,319
a consistency and a pattern with the way

1060
00:44:25,670 --> 00:44:23,819
they live their life

1061
00:44:35,930 --> 00:44:25,680
and

1062
00:44:38,870 --> 00:44:35,940
it that makes George different in his

1063
00:44:40,670 --> 00:44:38,880
skill in his art form what is disruptive

1064
00:44:43,010 --> 00:44:40,680
about what he does like in Europe you

1065
00:44:44,870 --> 00:44:43,020
want to be different with your work what

1066
00:44:47,990 --> 00:44:44,880
is it about George that you think either

1067
00:44:50,690 --> 00:44:48,000
is the origin of why he's he's um so

1068
00:44:52,430 --> 00:44:50,700
dogged about his reporting or or give us

1069
00:44:54,230 --> 00:44:52,440
insight into where that comes from or

1070
00:44:56,030 --> 00:44:54,240
how you've seen consistency over George

1071
00:44:57,950 --> 00:44:56,040
over the years does that make sense

1072
00:45:01,430 --> 00:44:57,960
totally okay

1073
00:45:05,510 --> 00:45:01,440
well I want to start with the fact that

1074
00:45:08,329 --> 00:45:05,520
he was a natural born brilliant

1075
00:45:11,270 --> 00:45:08,339
Storyteller I knew that like the first

1076
00:45:13,130 --> 00:45:11,280
week I met him we would we would shoot

1077
00:45:16,250 --> 00:45:13,140
the [\h__\h] we'd talk about things and the

1078
00:45:19,010 --> 00:45:16,260
way he would reconstruct a bunch of

1079
00:45:24,790 --> 00:45:19,020
seemingly disparate details in with with

1080
00:45:28,430 --> 00:45:24,800
with a sense of cohesion and Clarity and

1081
00:45:30,470 --> 00:45:28,440
entertaining value was was really unique

1082
00:45:32,329 --> 00:45:30,480
from the very beginning and so when he

1083
00:45:35,150 --> 00:45:32,339
said to me that he wanted to go into

1084
00:45:36,470 --> 00:45:35,160
journalism because as we had talked

1085
00:45:39,109 --> 00:45:36,480
about most of the people we knew from

1086
00:45:41,930 --> 00:45:39,119
debate they were it was like the the

1087
00:45:43,569 --> 00:45:41,940
super highway to the legal field or

1088
00:45:46,010 --> 00:45:43,579
politics

1089
00:45:48,470 --> 00:45:46,020
uh that sort of thing you know where you

1090
00:45:52,069 --> 00:45:48,480
would use those verbal skills to

1091
00:45:54,770 --> 00:45:52,079
basically you know manipulate uh the

1092
00:45:58,849 --> 00:45:54,780
system or you know somehow uh you know

1093
00:46:00,710 --> 00:45:58,859
exploit some someone in need uh and to

1094
00:46:01,910 --> 00:46:00,720
give back to the community but but

1095
00:46:03,950 --> 00:46:01,920
George

1096
00:46:06,770 --> 00:46:03,960
wanted to be a Storyteller and he wanted

1097
00:46:10,550 --> 00:46:06,780
to be a journalist and at first when he

1098
00:46:13,069 --> 00:46:10,560
said I'm going to Vegas I'm like [\h__\h] no

1099
00:46:15,770 --> 00:46:13,079
man just go to La go to a big Market

1100
00:46:17,630 --> 00:46:15,780
you're going to be you're you're gonna

1101
00:46:19,069 --> 00:46:17,640
be famous you're gonna you're gonna make

1102
00:46:21,349 --> 00:46:19,079
it but

1103
00:46:24,050 --> 00:46:21,359
I think it was clear to him that what he

1104
00:46:28,069 --> 00:46:24,060
really cared about was the quality of

1105
00:46:31,609 --> 00:46:28,079
the story and what better place to find

1106
00:46:34,250 --> 00:46:31,619
crazy unexpected colorful stories than

1107
00:46:36,530 --> 00:46:34,260
Vegas and he got there and I remember

1108
00:46:38,210 --> 00:46:36,540
thinking you know this guy is going to

1109
00:46:40,670 --> 00:46:38,220
do whatever it takes he's going to drive

1110
00:46:42,290 --> 00:46:40,680
a cab he's going to carry cement he's

1111
00:46:45,109 --> 00:46:42,300
gonna I remember when he worked at the

1112
00:46:48,410 --> 00:46:45,119
PBS stations I think the first gig he

1113
00:46:50,809 --> 00:46:48,420
had and you could tell I mean it's just

1114
00:46:53,089 --> 00:46:50,819
he just had it and he was hilarious and

1115
00:46:54,650 --> 00:46:53,099
and you know they would they would make

1116
00:46:56,329 --> 00:46:54,660
up all these games and we walk you know

1117
00:46:59,450 --> 00:46:56,339
we'd go around town and you could just

1118
00:47:01,609 --> 00:46:59,460
feel and and and the more I spent time

1119
00:47:03,890 --> 00:47:01,619
with him in Vegas you started to see the

1120
00:47:05,750 --> 00:47:03,900
connection he had with the audience

1121
00:47:09,470 --> 00:47:05,760
because you'd see him on the street with

1122
00:47:11,650 --> 00:47:09,480
people and he was so approachable and

1123
00:47:14,150 --> 00:47:11,660
people it was like

1124
00:47:16,430 --> 00:47:14,160
you could tell that people felt he

1125
00:47:18,109 --> 00:47:16,440
represented their interest because he

1126
00:47:21,770 --> 00:47:18,119
was always trying to do something I mean

1127
00:47:23,990 --> 00:47:21,780
in a town where it could have been all

1128
00:47:26,329 --> 00:47:24,000
about the sleeves right and everything's

1129
00:47:28,609 --> 00:47:26,339
kind of facade yeah everything is so

1130
00:47:30,530 --> 00:47:28,619
artificial yeah he would try to actually

1131
00:47:34,870 --> 00:47:30,540
find

1132
00:47:38,089 --> 00:47:34,880
the real story that had some kind of

1133
00:47:39,829 --> 00:47:38,099
social significance as well as personal

1134
00:47:41,390 --> 00:47:39,839
significance and he always made it

1135
00:47:43,430 --> 00:47:41,400
personal and

1136
00:47:45,349 --> 00:47:43,440
the other part of it is his writing it

1137
00:47:48,829 --> 00:47:45,359
was just extraordinary what is it that

1138
00:47:52,790 --> 00:47:50,870
uh uh uh

1139
00:47:54,050 --> 00:47:52,800
uh [\h__\h]

1140
00:47:58,010 --> 00:47:54,060
passion

1141
00:47:59,930 --> 00:47:58,020
to get to get the answers like

1142
00:48:02,030 --> 00:47:59,940
it was funny and he and I were talking

1143
00:48:05,450 --> 00:48:02,040
about this in the beginning before the

1144
00:48:07,730 --> 00:48:05,460
before we started the show was like

1145
00:48:09,530 --> 00:48:07,740
when you know all through the 80s when I

1146
00:48:11,510 --> 00:48:09,540
would visit him I would get updates on

1147
00:48:12,829 --> 00:48:11,520
what he was doing in the early 90s but

1148
00:48:14,210 --> 00:48:12,839
it wasn't like it is today where you

1149
00:48:16,190 --> 00:48:14,220
could just drop a link and show people

1150
00:48:18,890 --> 00:48:16,200
what you're doing so it was always kind

1151
00:48:21,069 --> 00:48:18,900
of from a distance I was sort of half

1152
00:48:23,569 --> 00:48:21,079
paying attention to stuff he was doing

1153
00:48:26,210 --> 00:48:23,579
and you know there's a little bit of

1154
00:48:28,609 --> 00:48:26,220
eyes okay he's he's really into the UFO

1155
00:48:31,069 --> 00:48:28,619
thing okay and all right well and and

1156
00:48:35,569 --> 00:48:31,079
for me it was like oh maybe he's going

1157
00:48:37,790 --> 00:48:35,579
with the you know the superficial uh you

1158
00:48:40,069 --> 00:48:37,800
know catchiness of it and and is trying

1159
00:48:43,250 --> 00:48:40,079
to sort of ride that wave

1160
00:48:45,890 --> 00:48:43,260
but no what it turned out was and what

1161
00:48:49,069 --> 00:48:45,900
we talked about later is that he was

1162
00:48:53,390 --> 00:48:49,079
driven to get answers because the people

1163
00:48:55,370 --> 00:48:53,400
he was talking to in in levels of power

1164
00:48:59,390 --> 00:48:55,380
we're not telling the truth

1165
00:49:01,970 --> 00:48:59,400
the story didn't line up and that Dr and

1166
00:49:03,650 --> 00:49:01,980
I just don't think he had let it go he

1167
00:49:07,490 --> 00:49:03,660
doesn't like liars

1168
00:49:10,309 --> 00:49:07,500
uh yeah and I think and he doesn't he I

1169
00:49:12,710 --> 00:49:10,319
think he's driven to express the truth

1170
00:49:14,510 --> 00:49:12,720
about something and and this just

1171
00:49:17,270 --> 00:49:14,520
happened to be what could potentially be

1172
00:49:19,370 --> 00:49:17,280
a massive truth but why

1173
00:49:21,770 --> 00:49:19,380
well why is you'll have to ask him or

1174
00:49:23,750 --> 00:49:21,780
his therapist but back in those days

1175
00:49:26,329 --> 00:49:23,760
we'd write letters actually write

1176
00:49:28,010 --> 00:49:26,339
letters and it was uh you have to be in

1177
00:49:30,290 --> 00:49:28,020
a competition with John because he's

1178
00:49:32,870 --> 00:49:30,300
such a funny guy and such a great writer

1179
00:49:34,190 --> 00:49:32,880
and it would be you know I'd have to

1180
00:49:35,990 --> 00:49:34,200
really think about what I'm going to

1181
00:49:38,329 --> 00:49:36,000
write back because these guys would read

1182
00:49:40,430 --> 00:49:38,339
it in a group I think and uh out loud

1183
00:49:42,170 --> 00:49:40,440
yeah somewhere in those letters I

1184
00:49:43,970 --> 00:49:42,180
there's got to be some later floating

1185
00:49:47,809 --> 00:49:43,980
around somewhere but there the back and

1186
00:49:49,430 --> 00:49:47,819
forth was just hilarious and I felt the

1187
00:49:51,170 --> 00:49:49,440
same way toward him of course you never

1188
00:49:53,089 --> 00:49:51,180
I'd never admit it but just he was just

1189
00:49:56,089 --> 00:49:53,099
he was

1190
00:49:59,930 --> 00:49:56,099
daunting his talent was so obvious in

1191
00:50:02,390 --> 00:49:59,940
his uh his as you said his communication

1192
00:50:04,309 --> 00:50:02,400
ability was is just kind of off the

1193
00:50:06,410 --> 00:50:04,319
charts I know this may this makes George

1194
00:50:09,349 --> 00:50:06,420
super uncomfortable you know just having

1195
00:50:11,630 --> 00:50:09,359
yes left conversation but why I think

1196
00:50:14,329 --> 00:50:11,640
it's truly important is because I have

1197
00:50:18,530 --> 00:50:14,339
learned so

1198
00:50:21,349 --> 00:50:18,540
I wouldn't put so much effort in to

1199
00:50:24,050 --> 00:50:21,359
following in in the footsteps but also

1200
00:50:26,990 --> 00:50:24,060
trying to to do things with George to

1201
00:50:28,750 --> 00:50:27,000
break news if I didn't trust that George

1202
00:50:31,970 --> 00:50:28,760
was 100

1203
00:50:33,589 --> 00:50:31,980
after the right thing and people like

1204
00:50:35,690 --> 00:50:33,599
from the outside they always try to look

1205
00:50:37,490 --> 00:50:35,700
at because look George is disruptive

1206
00:50:41,930 --> 00:50:37,500
within his field

1207
00:50:44,210 --> 00:50:41,940
New York Times 60 Minutes BBC you name

1208
00:50:47,329 --> 00:50:44,220
the network you name put your name there

1209
00:50:49,490 --> 00:50:47,339
he outpaces outmaneuvers and outperforms

1210
00:50:51,890 --> 00:50:49,500
all of them and this is a single guy out

1211
00:50:54,170 --> 00:50:51,900
in the middle of the desert one dude

1212
00:50:56,750 --> 00:50:54,180
that does that so I see the slings and

1213
00:50:58,609 --> 00:50:56,760
arrows he gets so I wanted to hear from

1214
00:51:00,170 --> 00:50:58,619
a friend of his where does that come

1215
00:51:02,630 --> 00:51:00,180
from because he's actually [\h__\h] doing

1216
00:51:04,490 --> 00:51:02,640
it he's breaking the sound barriers each

1217
00:51:06,230 --> 00:51:04,500
time that we didn't know we thought the

1218
00:51:08,930 --> 00:51:06,240
world would crumble if that story got

1219
00:51:11,569 --> 00:51:08,940
out it didn't crumble so I'm just

1220
00:51:13,309 --> 00:51:11,579
reporting the news here myself which is

1221
00:51:15,230 --> 00:51:13,319
that I wanted to understand kind of like

1222
00:51:17,450 --> 00:51:15,240
what mode and I could ask George and

1223
00:51:20,030 --> 00:51:17,460
he'll give me like the answer that I

1224
00:51:21,230 --> 00:51:20,040
need to hear but from a friend and you

1225
00:51:23,569 --> 00:51:21,240
guys know understood this so long where

1226
00:51:25,549 --> 00:51:23,579
there's consistency in action and you

1227
00:51:28,010 --> 00:51:25,559
can tell better than anybody like where

1228
00:51:28,970 --> 00:51:28,020
that comes from if I had to answer I

1229
00:51:31,910 --> 00:51:28,980
would say

1230
00:51:35,690 --> 00:51:31,920
I think George does not like deception

1231
00:51:37,250 --> 00:51:35,700
he is honest to a fault he puts me in a

1232
00:51:38,990 --> 00:51:37,260
position where he checks my ass all the

1233
00:51:41,089 --> 00:51:39,000
time so I don't know it's like you got

1234
00:51:43,309 --> 00:51:41,099
something a bug against that and it's

1235
00:51:45,530 --> 00:51:43,319
great I just I want to get into John

1236
00:51:47,329 --> 00:51:45,540
Long's origin story no we're going to

1237
00:51:49,130 --> 00:51:47,339
get there hold on a second because I

1238
00:51:51,770 --> 00:51:49,140
think you're on to something and I kind

1239
00:51:54,890 --> 00:51:51,780
of go back to what I was saying which is

1240
00:51:57,410 --> 00:51:54,900
he's just he's driven I I still think

1241
00:51:59,809 --> 00:51:57,420
Stockton plays a role in this story when

1242
00:52:01,750 --> 00:51:59,819
you grow up a certain way yeah is that

1243
00:52:04,730 --> 00:52:01,760
what it is

1244
00:52:06,230 --> 00:52:04,740
well I mean because I have the same you

1245
00:52:07,849 --> 00:52:06,240
know it's the same but different story I

1246
00:52:11,569 --> 00:52:07,859
grew up in Pomona and it was like you

1247
00:52:15,589 --> 00:52:11,579
know lower middle class family and and I

1248
00:52:18,650 --> 00:52:15,599
always felt compelled on some level to

1249
00:52:21,710 --> 00:52:18,660
do something make something of my time

1250
00:52:22,730 --> 00:52:21,720
to prove yourself yeah and I I felt like

1251
00:52:25,069 --> 00:52:22,740
that was

1252
00:52:27,530 --> 00:52:25,079
you know I felt I feel like you know

1253
00:52:28,910 --> 00:52:27,540
there's a you know there's a part of

1254
00:52:31,549 --> 00:52:28,920
Stockton that's in him and I think

1255
00:52:35,270 --> 00:52:31,559
that's good for us to be

1256
00:52:37,190 --> 00:52:35,280
you know not complacent in in and not

1257
00:52:40,309 --> 00:52:37,200
okay with just

1258
00:52:42,290 --> 00:52:40,319
so is it fair to say that I mean when

1259
00:52:43,609 --> 00:52:42,300
people feel like George speaks for the

1260
00:52:46,069 --> 00:52:43,619
people it's kind of what you're saying

1261
00:52:47,150 --> 00:52:46,079
like on the street that he has a voice

1262
00:52:49,430 --> 00:52:47,160
for people

1263
00:52:50,750 --> 00:52:49,440
is it fair to say that's because he

1264
00:52:53,150 --> 00:52:50,760
actually does

1265
00:52:55,190 --> 00:52:53,160
it's it's that marriage of

1266
00:52:57,890 --> 00:52:55,200
I'm going to get deep into this and I'm

1267
00:53:01,069 --> 00:52:57,900
going to find out what you don't know

1268
00:53:03,530 --> 00:53:01,079
for you and try to get the answers that

1269
00:53:07,670 --> 00:53:03,540
I think you want and I'm going to speak

1270
00:53:09,170 --> 00:53:07,680
to you like a you know with with respect

1271
00:53:11,630 --> 00:53:09,180
I think he's always been really

1272
00:53:12,650 --> 00:53:11,640
respectful of the audience yeah and

1273
00:53:15,109 --> 00:53:12,660
never

1274
00:53:17,329 --> 00:53:15,119
dumbed anything down that's right and

1275
00:53:19,430 --> 00:53:17,339
never and and because you know a lot of

1276
00:53:21,710 --> 00:53:19,440
these are very complicated issues with a

1277
00:53:23,930 --> 00:53:21,720
lot of well that that's the thing he you

1278
00:53:25,730 --> 00:53:23,940
know he'll he'll he'll kick ass when

1279
00:53:27,530 --> 00:53:25,740
it's a story about UFOs and not put it

1280
00:53:30,470 --> 00:53:27,540
down but he'll do the same for water

1281
00:53:32,270 --> 00:53:30,480
rights animal rights corruption anything

1282
00:53:35,930 --> 00:53:32,280
to do with politics or people taking

1283
00:53:38,150 --> 00:53:35,940
bribes doing stuff wrong so you know mob

1284
00:53:40,010 --> 00:53:38,160
stuff even I mean I know that there has

1285
00:53:42,589 --> 00:53:40,020
been you know attempts at George to harm

1286
00:53:45,589 --> 00:53:42,599
him and his family so okay I just wanted

1287
00:53:47,630 --> 00:53:45,599
to kind of get a picture on record here

1288
00:53:49,490 --> 00:53:47,640
of what I see and try to understand it

1289
00:53:51,710 --> 00:53:49,500
so thank you for that yeah and last

1290
00:53:53,630 --> 00:53:51,720
thought I mean you know he was he he was

1291
00:53:55,970 --> 00:53:53,640
a pretty face back in the day and he

1292
00:53:59,930 --> 00:53:55,980
absolutely could have made that

1293
00:54:02,990 --> 00:53:59,940
migration from that small Market to a

1294
00:54:04,730 --> 00:54:03,000
bigger Market uh he might have had to

1295
00:54:07,250 --> 00:54:04,740
clean up certain aspects of his life or

1296
00:54:09,770 --> 00:54:07,260
whatever but but he absolutely could

1297
00:54:11,990 --> 00:54:09,780
have made that move but I think it was

1298
00:54:14,450 --> 00:54:12,000
more compelling to him

1299
00:54:18,290 --> 00:54:14,460
to do the stories that he cared about

1300
00:54:20,630 --> 00:54:18,300
and that's that's a journalist these you

1301
00:54:22,250 --> 00:54:20,640
know these Talking Heads the pretty

1302
00:54:23,750 --> 00:54:22,260
Talking Heads may have been journalists

1303
00:54:26,750 --> 00:54:23,760
at one time but they're not they're not

1304
00:54:29,329 --> 00:54:26,760
now so so George Knapp the underdog but

1305
00:54:32,089 --> 00:54:29,339
if it was George Knapp the Reservoir Dog

1306
00:54:34,370 --> 00:54:32,099
which one would he be is he your movie

1307
00:54:37,010 --> 00:54:34,380
guy which Reservoir Dog is George Knapp

1308
00:54:39,349 --> 00:54:37,020
well I think he's both but but no no the

1309
00:54:41,750 --> 00:54:39,359
movie man hit me he's the character oh

1310
00:54:45,770 --> 00:54:41,760
which character so in if he's the only

1311
00:54:48,589 --> 00:54:45,780
Mr Pink um yeah no he's

1312
00:54:50,150 --> 00:54:48,599
he he's he's definitely not the guy

1313
00:54:54,770 --> 00:54:50,160
who's going to get his earlobe chopped

1314
00:54:56,750 --> 00:54:54,780
off he's he's just the he's the [\h__\h]

1315
00:54:58,730 --> 00:54:56,760
guy that's gonna be there at the end and

1316
00:55:00,650 --> 00:54:58,740
say all right what's next so we've heard

1317
00:55:01,609 --> 00:55:00,660
enough dirt on me I want to get into

1318
00:55:03,770 --> 00:55:01,619
some

1319
00:55:05,809 --> 00:55:03,780
dirt on John not really dirt but his

1320
00:55:07,250 --> 00:55:05,819
origin story If This Were a marble movie

1321
00:55:08,809 --> 00:55:07,260
and you've worked on some Marvel movies

1322
00:55:12,650 --> 00:55:08,819
indeed and we'll get into some of those

1323
00:55:14,569 --> 00:55:12,660
uh The Humble origins of our hero is uh

1324
00:55:16,490 --> 00:55:14,579
John and I are friends

1325
00:55:18,770 --> 00:55:16,500
we go back and forth I'm in Las Vegas

1326
00:55:20,930 --> 00:55:18,780
he's in La we have our friendship

1327
00:55:23,030 --> 00:55:20,940
maintains over a large number of years

1328
00:55:24,890 --> 00:55:23,040
and but we both of us

1329
00:55:27,470 --> 00:55:24,900
wasn't really clear where we were going

1330
00:55:29,210 --> 00:55:27,480
in our lives I mean I had a a path but I

1331
00:55:31,309 --> 00:55:29,220
didn't know where it was going to end up

1332
00:55:33,650 --> 00:55:31,319
and there are different relationships

1333
00:55:35,930 --> 00:55:33,660
and job changes and things like that and

1334
00:55:38,089 --> 00:55:35,940
I'm worried about my friend John

1335
00:55:41,230 --> 00:55:38,099
because he's a brilliant guy he's a

1336
00:55:44,390 --> 00:55:41,240
brilliant writer he was so goddamn bunny

1337
00:55:46,970 --> 00:55:44,400
uh like a stiletto he could just cut

1338
00:55:48,829 --> 00:55:46,980
somebody's body parts off with one line

1339
00:55:50,809 --> 00:55:48,839
and I always thought maybe he'd be great

1340
00:55:53,150 --> 00:55:50,819
in stand-up comedy and I thought maybe

1341
00:55:55,609 --> 00:55:53,160
that or writing a comedy show or

1342
00:55:58,370 --> 00:55:55,619
something like that but I think for a

1343
00:56:01,849 --> 00:55:58,380
while he was training he was like doing

1344
00:56:03,170 --> 00:56:01,859
training with celebrities Stars right I

1345
00:56:05,569 --> 00:56:03,180
figured all right this is what's going

1346
00:56:07,970 --> 00:56:05,579
to happen he's going to end up marrying

1347
00:56:09,650 --> 00:56:07,980
and Margaret and became a kept man

1348
00:56:11,870 --> 00:56:09,660
something like that you weren't doing

1349
00:56:13,730 --> 00:56:11,880
that for a while though right yeah I

1350
00:56:16,849 --> 00:56:13,740
never quite got that far so yeah I mean

1351
00:56:18,530 --> 00:56:16,859
the 80s were you know a sort of a bit of

1352
00:56:22,970 --> 00:56:18,540
an up and down period for me I mean I

1353
00:56:24,890 --> 00:56:22,980
was uh as I was telling you I was I had

1354
00:56:27,710 --> 00:56:24,900
sort of two jobs at the time I was

1355
00:56:29,270 --> 00:56:27,720
working as a personal trainer like one

1356
00:56:32,630 --> 00:56:29,280
of the first sort of personal

1357
00:56:34,730 --> 00:56:32,640
Alternatives I had met somebody who uh

1358
00:56:38,089 --> 00:56:34,740
through this writing partner that I had

1359
00:56:40,849 --> 00:56:38,099
who had done a profile of this uh

1360
00:56:42,250 --> 00:56:40,859
personal trainer in LA

1361
00:56:45,250 --> 00:56:42,260
and

1362
00:56:48,589 --> 00:56:45,260
uh he did this profile for the LA times

1363
00:56:50,510 --> 00:56:48,599
and I met with this guy and I was like

1364
00:56:53,569 --> 00:56:50,520
look I'm a writer I spend my days

1365
00:56:55,250 --> 00:56:53,579
writing but I'm a super fit person let's

1366
00:56:57,230 --> 00:56:55,260
let's talk because I could probably take

1367
00:57:00,290 --> 00:56:57,240
on a few of your clients so I ended up

1368
00:57:01,730 --> 00:57:00,300
having this bizarre dual career in the

1369
00:57:04,030 --> 00:57:01,740
80s where in the mornings and the

1370
00:57:06,410 --> 00:57:04,040
evenings I was at a gym training people

1371
00:57:08,770 --> 00:57:06,420
and during the middle of the day I was

1372
00:57:11,030 --> 00:57:08,780
working on all kinds of different

1373
00:57:14,750 --> 00:57:11,040
projects with this writing partner that

1374
00:57:17,510 --> 00:57:14,760
I had and we had some success enough to

1375
00:57:19,549 --> 00:57:17,520
keep us in the game we'd get some uh

1376
00:57:21,589 --> 00:57:19,559
we'd have a project in development here

1377
00:57:24,170 --> 00:57:21,599
a project in development yeah

1378
00:57:27,710 --> 00:57:24,180
screenplays primarily and some TV shows

1379
00:57:31,010 --> 00:57:27,720
and some uh you know comedy uh sitcom

1380
00:57:33,950 --> 00:57:31,020
kind of stuff and never quite getting

1381
00:57:36,829 --> 00:57:33,960
the level of uh of uh success that we

1382
00:57:38,690 --> 00:57:36,839
wanted and it became pretty grueling and

1383
00:57:39,770 --> 00:57:38,700
I was as I was telling you I was living

1384
00:57:42,349 --> 00:57:39,780
in this

1385
00:57:43,849 --> 00:57:42,359
kind of Hubble in West Hollywood or in

1386
00:57:47,089 --> 00:57:43,859
West Los Angeles

1387
00:57:50,690 --> 00:57:47,099
I was living in this uh uh sort of

1388
00:57:54,410 --> 00:57:50,700
single unit on the second floor above

1389
00:57:57,290 --> 00:57:54,420
this uh Argentinian family

1390
00:57:59,690 --> 00:57:57,300
um one and one Sito would cook uh

1391
00:58:02,329 --> 00:57:59,700
Argentinian Argentinian beef every night

1392
00:58:05,390 --> 00:58:02,339
and this big column of smoke would come

1393
00:58:07,250 --> 00:58:05,400
up and fill my single apartment every

1394
00:58:10,010 --> 00:58:07,260
evening with smoke

1395
00:58:13,430 --> 00:58:10,020
and that was sort of my life and and

1396
00:58:14,750 --> 00:58:13,440
finally I had a I had a client that I

1397
00:58:17,930 --> 00:58:14,760
was training with

1398
00:58:20,630 --> 00:58:17,940
who had some connection to people in the

1399
00:58:22,790 --> 00:58:20,640
studio business and marketing and I met

1400
00:58:24,349 --> 00:58:22,800
with them and I showed them stuff that I

1401
00:58:25,910 --> 00:58:24,359
had done and they showed me stuff that

1402
00:58:28,190 --> 00:58:25,920
they had done and they were like oh no

1403
00:58:29,990 --> 00:58:28,200
you could do this and so they gave me a

1404
00:58:32,690 --> 00:58:30,000
you know a kind of a short tutorial

1405
00:58:35,930 --> 00:58:32,700
training program had me do some stuff

1406
00:58:38,450 --> 00:58:35,940
and they said no you're ready and they

1407
00:58:41,329 --> 00:58:38,460
introduced me to different people in the

1408
00:58:45,130 --> 00:58:41,339
business agency owners of of companies

1409
00:58:47,750 --> 00:58:45,140
like Buddha Jones but you know this was

1410
00:58:49,549 --> 00:58:47,760
1990 or something like that

1411
00:58:52,069 --> 00:58:49,559
and uh

1412
00:58:54,049 --> 00:58:52,079
I went to work for this company and this

1413
00:58:55,490 --> 00:58:54,059
guy was like you're good uh here's a

1414
00:58:58,490 --> 00:58:55,500
movie I want you to help us with it's

1415
00:59:01,190 --> 00:58:58,500
called home alone and uh that was my

1416
00:59:03,289 --> 00:59:01,200
introduction to the uh and I worked on

1417
00:59:07,309 --> 00:59:03,299
Home Alone with them and I worked on uh

1418
00:59:08,750 --> 00:59:07,319
you know uh Terminator 2 and Basic

1419
00:59:10,910 --> 00:59:08,760
Instinct all these movies in the early

1420
00:59:14,750 --> 00:59:10,920
90s and what were you doing I was doing

1421
00:59:16,849 --> 00:59:14,760
primarily uh uh copywriting because in

1422
00:59:18,829 --> 00:59:16,859
those days trailers were sort of

1423
00:59:23,089 --> 00:59:18,839
wall-to-wall you know voice over to help

1424
00:59:26,150 --> 00:59:23,099
shape the story but because I had a

1425
00:59:28,069 --> 00:59:26,160
pretty good visual sense and had a fair

1426
00:59:29,450 --> 00:59:28,079
amount of uh because I had done some

1427
00:59:31,309 --> 00:59:29,460
work in some documentaries and things

1428
00:59:33,589 --> 00:59:31,319
like that I was in the editing room

1429
00:59:37,030 --> 00:59:33,599
pretty quickly and so working on

1430
00:59:40,970 --> 00:59:37,040
actually producing pieces pretty quickly

1431
00:59:42,530 --> 00:59:40,980
uh but yeah started as a copywriter and

1432
00:59:45,230 --> 00:59:42,540
somebody was helping to kind of shape

1433
00:59:47,030 --> 00:59:45,240
the the ideas it was a pretty good movie

1434
00:59:49,370 --> 00:59:47,040
to start off with home alone as a

1435
00:59:51,530 --> 00:59:49,380
Terminator two it was crazy it was nuts

1436
00:59:55,549 --> 00:59:51,540
and I'm like Jesus I like this business

1437
00:59:58,970 --> 00:59:55,559
and and I worked for that company for 10

1438
00:59:59,750 --> 00:59:58,980
years actually more like 12 years and

1439
01:00:03,410 --> 00:59:59,760
then

1440
01:00:05,390 --> 01:00:03,420
uh got to a place where some colleagues

1441
01:00:08,510 --> 01:00:05,400
and I decided you know what we can do

1442
01:00:09,890 --> 01:00:08,520
this and uh went and started Buddha

1443
01:00:12,770 --> 01:00:09,900
Jones with

1444
01:00:15,589 --> 01:00:12,780
no more than you know a very short

1445
01:00:18,770 --> 01:00:15,599
roster of clients that we worked with

1446
01:00:20,690 --> 01:00:18,780
and you know this belief that we could

1447
01:00:23,089 --> 01:00:20,700
do things that were different and it

1448
01:00:24,470 --> 01:00:23,099
worked out boy it's like jumping out of

1449
01:00:26,210 --> 01:00:24,480
the plane without a parachute at that

1450
01:00:28,910 --> 01:00:26,220
point all right go for it and it's funny

1451
01:00:32,630 --> 01:00:28,920
because I say that to people all the

1452
01:00:35,210 --> 01:00:32,640
time uh who are up and coming I'm like

1453
01:00:38,150 --> 01:00:35,220
if I can give you one piece of

1454
01:00:40,549 --> 01:00:38,160
professional advice it's believe in

1455
01:00:42,490 --> 01:00:40,559
yourself and jump out of the plane

1456
01:00:44,630 --> 01:00:42,500
because you will

1457
01:00:45,970 --> 01:00:44,640
survive and when you plummet to the

1458
01:00:49,370 --> 01:00:45,980
ground don't blame me

1459
01:00:51,950 --> 01:00:49,380
booty Jones is now a giant I mean it's a

1460
01:00:53,809 --> 01:00:51,960
not a huge company but a giant in the

1461
01:00:56,210 --> 01:00:53,819
industry in terms of its respect I saw

1462
01:00:57,710 --> 01:00:56,220
the you have the golden the Golden

1463
01:01:00,109 --> 01:00:57,720
trailers right is that what the golden

1464
01:01:02,870 --> 01:01:00,119
trailers which is kind of the you know

1465
01:01:04,309 --> 01:01:02,880
the Oscars and or or maybe it's the

1466
01:01:06,530 --> 01:01:04,319
People's Choice Awards because there's

1467
01:01:07,910 --> 01:01:06,540
also the clios which is you know they

1468
01:01:09,890 --> 01:01:07,920
give out Awards so this kind of

1469
01:01:12,109 --> 01:01:09,900
competing award shows but you know we're

1470
01:01:14,630 --> 01:01:12,119
prominent in all of them you got 23

1471
01:01:17,510 --> 01:01:14,640
golden trailers last year alone yeah

1472
01:01:19,430 --> 01:01:17,520
yeah but you know there's there I it

1473
01:01:21,829 --> 01:01:19,440
really is important to say that there

1474
01:01:25,970 --> 01:01:21,839
are a lot of great companies doing great

1475
01:01:29,510 --> 01:01:25,980
work in this industry uh we I I think it

1476
01:01:31,069 --> 01:01:29,520
I'm proud to say that we are in the on

1477
01:01:33,829 --> 01:01:31,079
the short list of companies that are

1478
01:01:35,270 --> 01:01:33,839
thought of as really being uh preeminent

1479
01:01:38,329 --> 01:01:35,280
in the business and it's fun isn't it

1480
01:01:40,549 --> 01:01:38,339
it's fun there's it's just like that's

1481
01:01:42,349 --> 01:01:40,559
the other thing I tell people is find

1482
01:01:45,710 --> 01:01:42,359
something that you get up every day and

1483
01:01:47,630 --> 01:01:45,720
say I can't wait to get to work and mix

1484
01:01:50,690 --> 01:01:47,640
it up with people that I care about

1485
01:01:52,809 --> 01:01:50,700
yeah I mean look man it's uh it's not

1486
01:01:55,309 --> 01:01:52,819
bragging if you're confessing

1487
01:01:57,530 --> 01:01:55,319
both of you it's so hard like I got no

1488
01:01:59,450 --> 01:01:57,540
problem saying what I've done and what

1489
01:02:02,270 --> 01:01:59,460
I'm proud of because I feel like it will

1490
01:02:05,150 --> 01:02:02,280
either inspire people to to rise to that

1491
01:02:06,890 --> 01:02:05,160
level of of what they're trying to do I

1492
01:02:08,930 --> 01:02:06,900
know my shortcomings I try to learn them

1493
01:02:11,270 --> 01:02:08,940
every day but I got no problem with with

1494
01:02:13,069 --> 01:02:11,280
confessing when I've done something good

1495
01:02:15,530 --> 01:02:13,079
because I think it's like if you Shadow

1496
01:02:18,530 --> 01:02:15,540
yourself and you're like oh no no it's

1497
01:02:20,750 --> 01:02:18,540
no big deal then what that does it's a

1498
01:02:22,010 --> 01:02:20,760
disservice to everybody like no you got

1499
01:02:23,329 --> 01:02:22,020
to be [\h__\h] proud of your work if

1500
01:02:25,789 --> 01:02:23,339
you're not proud of it you did something

1501
01:02:28,549 --> 01:02:25,799
wrong it's true I mean there is an axiom

1502
01:02:32,089 --> 01:02:28,559
in writing that's basically don't say it

1503
01:02:34,789 --> 01:02:32,099
show it and so there is that like yeah

1504
01:02:37,130 --> 01:02:34,799
show me but once you show it [\h__\h] say

1505
01:02:39,230 --> 01:02:37,140
it because that makes it that makes

1506
01:02:40,730 --> 01:02:39,240
people right it look that has made me

1507
01:02:42,770 --> 01:02:40,740
rise to the occasion

1508
01:02:44,750 --> 01:02:42,780
when people are bragging to me but

1509
01:02:47,809 --> 01:02:44,760
they're telling the truth I I'm like

1510
01:02:49,370 --> 01:02:47,819
okay then I'm gonna try that so I've got

1511
01:02:51,589 --> 01:02:49,380
no problem I think people should say

1512
01:02:53,569 --> 01:02:51,599
more what it is that's on their mind

1513
01:02:55,849 --> 01:02:53,579
that they have achieved and if people

1514
01:02:58,130 --> 01:02:55,859
feel uncomfortable about that well guess

1515
01:03:00,349 --> 01:02:58,140
what they need to [\h__\h] catch up and

1516
01:03:02,630 --> 01:03:00,359
so about that

1517
01:03:05,089 --> 01:03:02,640
there have been three which would have

1518
01:03:06,410 --> 01:03:05,099
been nothing movies if it weren't for

1519
01:03:08,990 --> 01:03:06,420
you and I'm going to be honest with you

1520
01:03:11,569 --> 01:03:09,000
about that and I'll tell you why but um

1521
01:03:14,150 --> 01:03:11,579
I made so our audience can see

1522
01:03:15,950 --> 01:03:14,160
okay this is patient 17 okay this is a

1523
01:03:18,349 --> 01:03:15,960
movie and this was my first movie

1524
01:03:20,510 --> 01:03:18,359
Unknown filmmaker

1525
01:03:22,910 --> 01:03:20,520
Netflix picked it up

1526
01:03:25,970 --> 01:03:22,920
okay I didn't know you yet though right

1527
01:03:28,010 --> 01:03:25,980
I was like oh no I had a shitty ass

1528
01:03:29,870 --> 01:03:28,020
trailer but then I went in and jumped in

1529
01:03:33,470 --> 01:03:29,880
and tried to make it better but I'm not

1530
01:03:35,329 --> 01:03:33,480
like what you do do you recognize this

1531
01:03:37,430 --> 01:03:35,339
second movie for the audience skin

1532
01:03:41,030 --> 01:03:37,440
walker Ranch hunt for the skinwalker I

1533
01:03:44,030 --> 01:03:41,040
do indeed okay that was the second movie

1534
01:03:46,970 --> 01:03:44,040
that is what uh I was able to make

1535
01:03:49,549 --> 01:03:46,980
because of 50 of the footage is what

1536
01:03:52,309 --> 01:03:49,559
George was filming for all that maybe a

1537
01:03:55,190 --> 01:03:52,319
decade right but I had it was a complex

1538
01:03:57,950 --> 01:03:55,200
movie because you're talking about uh

1539
01:03:59,329 --> 01:03:57,960
vintage archive footage you're talking

1540
01:04:01,910 --> 01:03:59,339
about stuff that was filmed on

1541
01:04:03,650 --> 01:04:01,920
camcorders on the ground dealing with a

1542
01:04:05,210 --> 01:04:03,660
government program and then I'm trying

1543
01:04:08,630 --> 01:04:05,220
to film stuff that is like cinematically

1544
01:04:11,210 --> 01:04:08,640
beautiful man I could not take that two

1545
01:04:12,710 --> 01:04:11,220
hour movie and and and be like this is

1546
01:04:14,690 --> 01:04:12,720
what it's about

1547
01:04:17,390 --> 01:04:14,700
it's not what it's all about I want you

1548
01:04:19,609 --> 01:04:17,400
to always be behind as you said like

1549
01:04:21,289 --> 01:04:19,619
somebody looking at it you did the

1550
01:04:23,630 --> 01:04:21,299
trailer because you're friends with

1551
01:04:25,250 --> 01:04:23,640
George for this movie hunt for the

1552
01:04:27,109 --> 01:04:25,260
skinwalker

1553
01:04:30,950 --> 01:04:27,119
um this movie I was like I remember

1554
01:04:33,109 --> 01:04:30,960
thinking oh [\h__\h] John made a trailer and

1555
01:04:34,670 --> 01:04:33,119
it's better than the movie what does

1556
01:04:37,789 --> 01:04:34,680
that mean I'm like trying to figure out

1557
01:04:40,549 --> 01:04:37,799
what that means right look for people

1558
01:04:43,490 --> 01:04:40,559
that are the patience to watch the movie

1559
01:04:44,870 --> 01:04:43,500
you got to get them to go see it so I

1560
01:04:49,250 --> 01:04:44,880
want to thank you because I don't think

1561
01:04:52,069 --> 01:04:49,260
you know so many people are allergic

1562
01:04:53,450 --> 01:04:52,079
like me to things that are highly

1563
01:04:55,190 --> 01:04:53,460
strange

1564
01:04:56,750 --> 01:04:55,200
but I'm curious about it and I want to

1565
01:04:58,490 --> 01:04:56,760
find out the truth about it but I do

1566
01:05:00,710 --> 01:04:58,500
have this allergy to things that are

1567
01:05:02,990 --> 01:05:00,720
highly strange I feel like I'm nuts and

1568
01:05:05,630 --> 01:05:03,000
bolts like I'm a straight guy when it

1569
01:05:08,450 --> 01:05:05,640
comes to this thought process you made a

1570
01:05:11,030 --> 01:05:08,460
great trailer I want a multiple trailers

1571
01:05:13,309 --> 01:05:11,040
and I want to thank you for that but and

1572
01:05:15,650 --> 01:05:13,319
did us a solid too I mean it's like

1573
01:05:17,990 --> 01:05:15,660
we're not exactly in a league that could

1574
01:05:22,010 --> 01:05:18,000
qualify to get a Buddha Jones trailer

1575
01:05:24,109 --> 01:05:22,020
yeah but but it was it was just

1576
01:05:26,510 --> 01:05:24,119
a great process working with you guys

1577
01:05:27,950 --> 01:05:26,520
and I remember very vividly that first

1578
01:05:31,370 --> 01:05:27,960
phone call we had

1579
01:05:32,870 --> 01:05:31,380
because we were talking and you guys had

1580
01:05:34,789 --> 01:05:32,880
a trailer

1581
01:05:37,309 --> 01:05:34,799
and you were saying I don't know if we

1582
01:05:39,890 --> 01:05:37,319
if it's great and you know we're working

1583
01:05:41,750 --> 01:05:39,900
with this company Orchard and you know

1584
01:05:44,030 --> 01:05:41,760
they've got a lot of ideas and I said

1585
01:05:47,030 --> 01:05:44,040
well let me let me see the movie and

1586
01:05:48,049 --> 01:05:47,040
I'll tell you what I think and I saw the

1587
01:05:51,410 --> 01:05:48,059
movie

1588
01:05:53,510 --> 01:05:51,420
and I and I immediately thought wow this

1589
01:05:55,549 --> 01:05:53,520
movie this trailer that they have

1590
01:05:58,069 --> 01:05:55,559
doesn't represent what I think is

1591
01:06:01,549 --> 01:05:58,079
powerful about this movie it was a fine

1592
01:06:05,089 --> 01:06:01,559
trailer but it felt like a documentary

1593
01:06:09,109 --> 01:06:05,099
about a documentary instead of

1594
01:06:13,370 --> 01:06:09,119
a piece that would somehow it embrace

1595
01:06:16,069 --> 01:06:13,380
the the real mystery of why the [\h__\h] are

1596
01:06:17,930 --> 01:06:16,079
these stories happening and what's the

1597
01:06:20,030 --> 01:06:17,940
real why aren't these questions being

1598
01:06:22,670 --> 01:06:20,040
answered and so when we went back and

1599
01:06:24,890 --> 01:06:22,680
forth I think you probably remember I

1600
01:06:26,569 --> 01:06:24,900
got pretty excitable about oh my God no

1601
01:06:29,890 --> 01:06:26,579
we got to do something that's way Bolder

1602
01:06:33,410 --> 01:06:29,900
than this and and and and and and

1603
01:06:34,789 --> 01:06:33,420
it was just fabulous that you that you

1604
01:06:38,930 --> 01:06:34,799
uh that we were able to work together

1605
01:06:41,450 --> 01:06:38,940
and that that you guys were so uh uh

1606
01:06:43,849 --> 01:06:41,460
supportive of some of these ideas and I

1607
01:06:45,650 --> 01:06:43,859
I was thinking about it too because like

1608
01:06:47,630 --> 01:06:45,660
I remember

1609
01:06:49,609 --> 01:06:47,640
watching the movie

1610
01:06:51,950 --> 01:06:49,619
and thinking

1611
01:06:53,210 --> 01:06:51,960
this is a documentary but I want to

1612
01:06:55,190 --> 01:06:53,220
capture

1613
01:06:59,029 --> 01:06:55,200
what's magical about it which is this

1614
01:07:01,370 --> 01:06:59,039
this this question of why are we not

1615
01:07:04,609 --> 01:07:01,380
being told

1616
01:07:08,630 --> 01:07:04,619
information about these incredible weird

1617
01:07:11,569 --> 01:07:08,640
things that are happening and and what

1618
01:07:14,049 --> 01:07:11,579
the [\h__\h] is going on and so I wanted to

1619
01:07:16,190 --> 01:07:14,059
do the what the [\h__\h] is going on trailer

1620
01:07:18,470 --> 01:07:16,200
and that's what that's what Robbie

1621
01:07:20,150 --> 01:07:18,480
Williams has said is you know he goes I

1622
01:07:22,430 --> 01:07:20,160
don't know what this is he goes but

1623
01:07:25,010 --> 01:07:22,440
something's up and I love that that's

1624
01:07:27,170 --> 01:07:25,020
how I'm coming from it I I don't

1625
01:07:29,690 --> 01:07:27,180
actually remember that phone call there

1626
01:07:32,390 --> 01:07:29,700
was a moment I do remember with you it

1627
01:07:34,069 --> 01:07:32,400
was it was for the next one but I don't

1628
01:07:36,049 --> 01:07:34,079
remember that that phone call but it was

1629
01:07:37,730 --> 01:07:36,059
just um so cool because we're not we're

1630
01:07:40,670 --> 01:07:37,740
not in your league I'm not in your

1631
01:07:41,990 --> 01:07:40,680
league as a filmmaker let's be clear I

1632
01:07:44,750 --> 01:07:42,000
made this film if there's something

1633
01:07:48,170 --> 01:07:44,760
wrong with it it's on me okay Matt Adams

1634
01:07:49,849 --> 01:07:48,180
edited a lot of the or all of the um you

1635
01:07:51,289 --> 01:07:49,859
know what we call archive footage but

1636
01:07:53,029 --> 01:07:51,299
you know I'll take full responsibility

1637
01:07:55,130 --> 01:07:53,039
if something's not good with the movie

1638
01:07:57,049 --> 01:07:55,140
it was a hard lift for me as being

1639
01:07:58,490 --> 01:07:57,059
somebody who's not like a real filmmaker

1640
01:08:00,170 --> 01:07:58,500
like the people you normally work with

1641
01:08:02,210 --> 01:08:00,180
who work with Studios and [\h__\h] like that

1642
01:08:04,730 --> 01:08:02,220
but I couldn't make this film without

1643
01:08:06,770 --> 01:08:04,740
all of George's guidance and evidence

1644
01:08:09,710 --> 01:08:06,780
that's why you're a producer on each

1645
01:08:11,690 --> 01:08:09,720
film it's not a monetary signal it's a

1646
01:08:14,510 --> 01:08:11,700
it's because it could not have happened

1647
01:08:16,970 --> 01:08:14,520
without without George you know allowing

1648
01:08:19,729 --> 01:08:16,980
me bringing me to Skinwalker and then

1649
01:08:21,410 --> 01:08:19,739
you know kind of nurturing this story

1650
01:08:23,329 --> 01:08:21,420
that is so important the fact you

1651
01:08:25,490 --> 01:08:23,339
trusted me with this story you know I

1652
01:08:27,590 --> 01:08:25,500
hope I did a good job but

1653
01:08:29,630 --> 01:08:27,600
when you got to this trailer which by

1654
01:08:31,970 --> 01:08:29,640
the way we can show people because

1655
01:08:33,530 --> 01:08:31,980
because mine I can show so I can

1656
01:08:38,630 --> 01:08:33,540
actually show something John made let's

1657
01:08:45,890 --> 01:08:41,329
it was dead knife

1658
01:08:49,130 --> 01:08:45,900
that out of nowhere that weird Flash

1659
01:08:53,209 --> 01:08:49,140
you see that look at that that's amazing

1660
01:08:55,010 --> 01:08:53,219
that's not possible that is not possible

1661
01:08:57,530 --> 01:08:55,020
there is some kind of intelligence

1662
01:09:01,789 --> 01:08:57,540
operating here

1663
01:09:06,890 --> 01:09:05,090
just like the area 51 of the Paranormal

1664
01:09:08,450 --> 01:09:06,900
so

1665
01:09:11,329 --> 01:09:08,460
what's happening on the Prof that have

1666
01:09:16,610 --> 01:09:14,030
go in public now

1667
01:09:18,950 --> 01:09:16,620
it is perhaps the most important

1668
01:09:20,990 --> 01:09:18,960
scientific effort of our time

1669
01:09:22,610 --> 01:09:21,000
the Pentagon and CIA they've been

1670
01:09:24,829 --> 01:09:22,620
investigating encounters with the

1671
01:09:28,309 --> 01:09:24,839
Paranormal at the ranch we're talking

1672
01:09:30,289 --> 01:09:28,319
about unidentified flying objects UFOs

1673
01:09:32,570 --> 01:09:30,299
the program received more than 20

1674
01:09:34,309 --> 01:09:32,580
million dollars for its work this is a

1675
01:09:36,349 --> 01:09:34,319
Potential Threat a grave one to our

1676
01:09:38,630 --> 01:09:36,359
country and everybody who lives there

1677
01:09:40,849 --> 01:09:38,640
knows about it something is here

1678
01:09:43,309 --> 01:09:40,859
something that the government's doing

1679
01:09:46,249 --> 01:09:43,319
right above my head and I could hit it

1680
01:09:48,490 --> 01:09:46,259
with a tennis ball the skinwalker is

1681
01:09:50,689 --> 01:09:48,500
extraterrestrial

1682
01:09:53,630 --> 01:09:50,699
they should not have vanished but they

1683
01:09:56,030 --> 01:09:53,640
vanished we are on the eve of something

1684
01:10:01,090 --> 01:09:56,040
momentous well any of the fingers be

1685
01:10:05,209 --> 01:10:03,410
Declassified videos the authentic

1686
01:10:08,169 --> 01:10:05,219
Department of Defense footage published

1687
01:10:23,209 --> 01:10:11,170
look on the Asa

1688
01:10:26,870 --> 01:10:25,490
after you saw that I mean it's like I

1689
01:10:29,330 --> 01:10:26,880
was really worried the trailer was

1690
01:10:32,630 --> 01:10:29,340
better than the film but you did capture

1691
01:10:35,090 --> 01:10:32,640
in that the the quest to at least watch

1692
01:10:36,890 --> 01:10:35,100
the film yeah and that's I really

1693
01:10:39,410 --> 01:10:36,900
appreciate that now what I do remember

1694
01:10:42,950 --> 01:10:39,420
and this is kind of the for me a

1695
01:10:45,169 --> 01:10:42,960
defining moment this was so dear to my

1696
01:10:48,350 --> 01:10:45,179
heart and I was like didn't want to let

1697
01:10:51,770 --> 01:10:48,360
anybody down but I wanted to have

1698
01:10:54,669 --> 01:10:51,780
my honest and direct signature my voice

1699
01:10:57,229 --> 01:10:54,679
my every single

1700
01:10:59,270 --> 01:10:57,239
millisecond in this every sound edit

1701
01:11:01,189 --> 01:10:59,280
everything you know I made sure was to

1702
01:11:03,169 --> 01:11:01,199
the best of my ability and that's the

1703
01:11:06,410 --> 01:11:03,179
Bob Lazar film that's right so now

1704
01:11:09,470 --> 01:11:06,420
you've seen that so now tell me about

1705
01:11:10,910 --> 01:11:09,480
that because again your damn trailer I

1706
01:11:12,410 --> 01:11:10,920
thought was gonna be better than the

1707
01:11:14,689 --> 01:11:12,420
movie because you're friends with George

1708
01:11:16,790 --> 01:11:14,699
you know that he broke this story that

1709
01:11:19,669 --> 01:11:16,800
this has impact and this impact is

1710
01:11:22,490 --> 01:11:19,679
larger if if it's true this impact is

1711
01:11:25,669 --> 01:11:22,500
larger than just a movie

1712
01:11:27,950 --> 01:11:25,679
you get this documentary I'm like John

1713
01:11:29,810 --> 01:11:27,960
can you do us a solid you know this is

1714
01:11:32,510 --> 01:11:29,820
like now you're talking to me now you're

1715
01:11:34,669 --> 01:11:32,520
like picking up the phone for me what

1716
01:11:36,709 --> 01:11:34,679
can we do now to be clear I'm pretty

1717
01:11:39,229 --> 01:11:36,719
sure we paid you but nothing I'm sure

1718
01:11:41,270 --> 01:11:39,239
compared to what people think so so you

1719
01:11:44,270 --> 01:11:41,280
did me a solid you did the UFO Community

1720
01:11:46,970 --> 01:11:44,280
a solid because just hundreds of

1721
01:11:47,810 --> 01:11:46,980
millions of people have seen this film

1722
01:11:51,350 --> 01:11:47,820
now

1723
01:11:53,330 --> 01:11:51,360
more than that have seen the trailer and

1724
01:11:55,669 --> 01:11:53,340
I did a pretty okay trailer on this one

1725
01:11:57,770 --> 01:11:55,679
but yours was excellent so can do you

1726
01:12:00,530 --> 01:11:57,780
remember kind of about that film

1727
01:12:03,649 --> 01:12:00,540
anything oh I remember uh many things

1728
01:12:05,510 --> 01:12:03,659
about it and first of all I thought it

1729
01:12:08,689 --> 01:12:05,520
was a really important movie

1730
01:12:11,390 --> 01:12:08,699
and you know we sat around I remember us

1731
01:12:13,490 --> 01:12:11,400
having a in at Buddha Jones we had a

1732
01:12:15,770 --> 01:12:13,500
creative meeting around what is it we

1733
01:12:18,169 --> 01:12:15,780
want to try to do with this thing

1734
01:12:20,209 --> 01:12:18,179
and it came back to that same question

1735
01:12:22,550 --> 01:12:20,219
of here's this person

1736
01:12:24,229 --> 01:12:22,560
a really bigger than life kind of

1737
01:12:25,910 --> 01:12:24,239
character I mean Lazar is really an

1738
01:12:29,450 --> 01:12:25,920
interesting person

1739
01:12:32,510 --> 01:12:29,460
and how can he stake so much how can he

1740
01:12:35,990 --> 01:12:32,520
put himself in such sort of physical and

1741
01:12:38,930 --> 01:12:36,000
psychological Peril to tell a story what

1742
01:12:41,810 --> 01:12:38,940
is motivating him and why is this story

1743
01:12:45,649 --> 01:12:41,820
so suppressed and we were trying to get

1744
01:12:47,630 --> 01:12:45,659
to that human thing not again not to

1745
01:12:50,330 --> 01:12:47,640
make a documentary about a documentary

1746
01:12:52,490 --> 01:12:50,340
but to do something visceral that you

1747
01:12:54,350 --> 01:12:52,500
felt and

1748
01:12:56,390 --> 01:12:54,360
but you put you had a lot of the

1749
01:12:58,910 --> 01:12:56,400
elements there you had that incredible

1750
01:13:01,550 --> 01:12:58,920
Mickey Rourke voice over which was I

1751
01:13:03,950 --> 01:13:01,560
mean like that's gold okay I love Mickey

1752
01:13:05,870 --> 01:13:03,960
Rourke every people hate that they like

1753
01:13:07,729 --> 01:13:05,880
he always mumbling with rocks in his

1754
01:13:10,550 --> 01:13:07,739
mouth he was it was great it was amazing

1755
01:13:12,050 --> 01:13:10,560
right it was great and he said he goes I

1756
01:13:15,110 --> 01:13:12,060
don't know what all this means Jeremy

1757
01:13:16,970 --> 01:13:15,120
but it sounds pretty deep I like it I

1758
01:13:18,410 --> 01:13:16,980
was like yeah man no and so it was

1759
01:13:22,189 --> 01:13:18,420
amazing as soon as I heard that I said

1760
01:13:24,649 --> 01:13:22,199
oh there's the spine of the you know

1761
01:13:26,689 --> 01:13:24,659
first half of the movie at least of the

1762
01:13:28,790 --> 01:13:26,699
trailer at least so you did a lot of the

1763
01:13:30,530 --> 01:13:28,800
heavy lifting we were just trying to do

1764
01:13:32,870 --> 01:13:30,540
what I think

1765
01:13:35,149 --> 01:13:32,880
were paid to do and what we're experts

1766
01:13:38,149 --> 01:13:35,159
at doing is how do we distill this down

1767
01:13:40,430 --> 01:13:38,159
to this its most essential experience

1768
01:13:42,950 --> 01:13:40,440
that's going to move people

1769
01:13:45,110 --> 01:13:42,960
this is not informative this is not a

1770
01:13:48,770 --> 01:13:45,120
documentary course this is not

1771
01:13:52,130 --> 01:13:48,780
a newscast this is not informational

1772
01:13:54,950 --> 01:13:52,140
trailers are meant to create an ex

1773
01:13:57,110 --> 01:13:54,960
visceral experience and so what is it

1774
01:14:01,189 --> 01:13:57,120
about this particular

1775
01:14:04,189 --> 01:14:01,199
piece of work that that we think has the

1776
01:14:06,830 --> 01:14:04,199
most powerful resonance and

1777
01:14:09,410 --> 01:14:06,840
and so that's how we went at it and all

1778
01:14:12,110 --> 01:14:09,420
the pieces were there and I don't think

1779
01:14:14,090 --> 01:14:12,120
the trailer is better than the movie but

1780
01:14:16,370 --> 01:14:14,100
again uh

1781
01:14:19,610 --> 01:14:16,380
what we do in two minutes is easier than

1782
01:14:22,189 --> 01:14:19,620
what you do in an hour and a half but oh

1783
01:14:24,050 --> 01:14:22,199
no nine years but yeah nine years

1784
01:14:25,790 --> 01:14:24,060
exactly well let's let's play people

1785
01:14:27,770 --> 01:14:25,800
that trailer I want to see more people

1786
01:14:28,910 --> 01:14:27,780
to see what John did with the movie they

1787
01:14:31,149 --> 01:14:28,920
haven't seen the movie watch the trailer

1788
01:14:33,970 --> 01:14:31,159
here we go play

1789
01:14:36,709 --> 01:14:33,980
the story is extraordinary

1790
01:14:39,590 --> 01:14:36,719
especially if it's true and it all

1791
01:14:41,930 --> 01:14:39,600
started in the desert it's north of Las

1792
01:14:43,790 --> 01:14:41,940
Vegas a local scientist who worked at

1793
01:14:45,770 --> 01:14:43,800
Groom Lake said to be where top secret

1794
01:14:48,290 --> 01:14:45,780
weapon systems have been tested over the

1795
01:14:50,209 --> 01:14:48,300
years he has asked that his identity be

1796
01:14:52,189 --> 01:14:50,219
shielded exactly what's going on up

1797
01:14:54,450 --> 01:14:52,199
there what's going on up there could be

1798
01:14:56,030 --> 01:14:54,460
the most important event in history

1799
01:14:58,669 --> 01:14:56,040
[Music]

1800
01:15:00,590 --> 01:14:58,679
physical contact and proof from another

1801
01:15:03,410 --> 01:15:00,600
another system another planet another

1802
01:15:04,910 --> 01:15:03,420
intelligence

1803
01:15:06,169 --> 01:15:04,920
what would happen to you if the

1804
01:15:06,840 --> 01:15:06,179
government learned that you were giving

1805
01:15:11,750 --> 01:15:06,850
us this information

1806
01:15:11,760 --> 01:15:14,750
that's for a good reason

1807
01:15:19,130 --> 01:15:16,850
sir how do we know you are who you say

1808
01:15:21,709 --> 01:15:19,140
you are

1809
01:15:24,229 --> 01:15:21,719
my name is Bob Lazar I'm known for

1810
01:15:29,230 --> 01:15:24,239
working at a classified base and reverse

1811
01:15:29,240 --> 01:15:33,430
[Music]

1812
01:15:37,990 --> 01:15:36,169
can we ever be made whole before not

1813
01:15:42,050 --> 01:15:38,000
believed

1814
01:15:46,310 --> 01:15:42,060
what was going on in his background

1815
01:15:49,910 --> 01:15:46,320
I have no motivation to lie the science

1816
01:15:51,229 --> 01:15:49,920
and the technology can change us we've

1817
01:16:01,430 --> 01:15:51,239
always looked through the skies for

1818
01:16:05,990 --> 01:16:04,010
well thank you first of all for you know

1819
01:16:08,209 --> 01:16:06,000
making these trailers for these films

1820
01:16:10,790 --> 01:16:08,219
they really did allow people to access

1821
01:16:12,890 --> 01:16:10,800
them and to want to access him that was

1822
01:16:14,450 --> 01:16:12,900
my thing my friend said is like the

1823
01:16:16,189 --> 01:16:14,460
trailers got to make people want to

1824
01:16:18,770 --> 01:16:16,199
watch movie if you really believe in

1825
01:16:20,090 --> 01:16:18,780
your movie that it's honest it's genuine

1826
01:16:22,130 --> 01:16:20,100
it's it's important for people to see

1827
01:16:24,350 --> 01:16:22,140
trailer needs to make people watch them

1828
01:16:26,630 --> 01:16:24,360
now I know you did it because you're for

1829
01:16:29,330 --> 01:16:26,640
long time friends you know with George

1830
01:16:31,850 --> 01:16:29,340
but but I also know that you said to me

1831
01:16:33,290 --> 01:16:31,860
you know you gave me a good you gave me

1832
01:16:36,590 --> 01:16:33,300
good material to work with that's you

1833
01:16:38,930 --> 01:16:36,600
being bashful but but I do get that

1834
01:16:42,169 --> 01:16:38,940
um do you do a lot of documentaries or

1835
01:16:45,770 --> 01:16:42,179
is it mainly yeah we do we do a lot of

1836
01:16:49,310 --> 01:16:45,780
documentaries uh we uh

1837
01:16:52,790 --> 01:16:49,320
we we just did one recently for Bill

1838
01:16:55,970 --> 01:16:52,800
Russell for Netflix and I was really

1839
01:17:00,950 --> 01:16:55,980
proud of that piece because it was able

1840
01:17:03,470 --> 01:17:00,960
to Showcase not only the sports icon but

1841
01:17:05,930 --> 01:17:03,480
this social the the you know the social

1842
01:17:08,649 --> 01:17:05,940
movement that he represented and that he

1843
01:17:11,330 --> 01:17:08,659
supported and that he was a big part of

1844
01:17:13,729 --> 01:17:11,340
and I think it was one I mean for

1845
01:17:16,669 --> 01:17:13,739
someone like me who actually knows the

1846
01:17:19,790 --> 01:17:16,679
story I'm old enough to remember uh Bill

1847
01:17:23,810 --> 01:17:19,800
Russell uh in his playing years and and

1848
01:17:25,910 --> 01:17:23,820
and afterwards uh but there's so many of

1849
01:17:28,189 --> 01:17:25,920
the young people in our company they

1850
01:17:29,689 --> 01:17:28,199
didn't even know who he was I don't know

1851
01:17:30,729 --> 01:17:29,699
who Bill Russell yeah well there you go

1852
01:17:33,709 --> 01:17:30,739
yeah

1853
01:17:36,189 --> 01:17:33,719
Boston Celtics but but the point I'm

1854
01:17:40,130 --> 01:17:36,199
trying to make is

1855
01:17:42,770 --> 01:17:40,140
that that documentary made it made the

1856
01:17:45,590 --> 01:17:42,780
story so relevant to so many people

1857
01:17:48,830 --> 01:17:45,600
and you know we've done several

1858
01:17:52,669 --> 01:17:48,840
documentaries in the you know uh

1859
01:17:54,530 --> 01:17:52,679
uh centered around race relations and

1860
01:17:59,149 --> 01:17:54,540
and and you know where we are as a

1861
01:18:00,530 --> 01:17:59,159
society and and uh and uh you know we

1862
01:18:02,390 --> 01:18:00,540
have a long history of working on those

1863
01:18:04,970 --> 01:18:02,400
but it's the same process when you make

1864
01:18:07,970 --> 01:18:04,980
a documentary trailer as you do with a

1865
01:18:11,270 --> 01:18:07,980
movie your attempt is to engage people

1866
01:18:13,130 --> 01:18:11,280
on a emotional subliminal deep level

1867
01:18:15,410 --> 01:18:13,140
that's what you're trying to do is

1868
01:18:16,910 --> 01:18:15,420
that's right is hook them into learning

1869
01:18:19,610 --> 01:18:16,920
whatever it is they're going to learn

1870
01:18:22,729 --> 01:18:19,620
inside of the film that's right for

1871
01:18:25,669 --> 01:18:22,739
those of us not in the biz in your Biz

1872
01:18:28,130 --> 01:18:25,679
um identifying the elements that have to

1873
01:18:30,830 --> 01:18:28,140
go into making a great trailer is hard

1874
01:18:33,709 --> 01:18:30,840
but you certainly can recognize me as a

1875
01:18:35,270 --> 01:18:33,719
movie consumer and uh can recognize a

1876
01:18:36,590 --> 01:18:35,280
bad trailer and that's those are the

1877
01:18:38,149 --> 01:18:36,600
ones that tell you the whole damn movie

1878
01:18:40,729 --> 01:18:38,159
I mean there's a lot of trailers I see

1879
01:18:42,410 --> 01:18:40,739
that well don't need to see that one you

1880
01:18:44,149 --> 01:18:42,420
know you can fill in the gaps of what's

1881
01:18:45,950 --> 01:18:44,159
going to happen in that film horror

1882
01:18:47,930 --> 01:18:45,960
films for example

1883
01:18:50,810 --> 01:18:47,940
um so you get to see a lot of trailers

1884
01:18:52,669 --> 01:18:50,820
in your biz you can identify which ones

1885
01:18:53,930 --> 01:18:52,679
are good and which ones are bad what's

1886
01:18:58,010 --> 01:18:53,940
the difference

1887
01:18:59,990 --> 01:18:58,020
well uh okay so let's let's let's settle

1888
01:19:01,910 --> 01:19:00,000
back and kind of look at it let's start

1889
01:19:03,950 --> 01:19:01,920
with what I think are the elements that

1890
01:19:05,030 --> 01:19:03,960
make a great trailer and then we can

1891
01:19:07,010 --> 01:19:05,040
talk about

1892
01:19:07,790 --> 01:19:07,020
the elements that make a lesson great

1893
01:19:10,070 --> 01:19:07,800
trailer

1894
01:19:13,610 --> 01:19:10,080
the first the first thing about

1895
01:19:17,209 --> 01:19:13,620
the trailer as I've said it's a piece of

1896
01:19:19,430 --> 01:19:17,219
entertainment that's meant to evoke some

1897
01:19:23,689 --> 01:19:19,440
kind of emotion in people it's not

1898
01:19:25,970 --> 01:19:23,699
informational it's not uh it's not

1899
01:19:29,689 --> 01:19:25,980
background it's not documentary it's

1900
01:19:33,229 --> 01:19:29,699
meant to evoke a feeling and

1901
01:19:35,930 --> 01:19:33,239
the way it works with the great teams

1902
01:19:38,990 --> 01:19:35,940
that put these things together is this

1903
01:19:41,750 --> 01:19:39,000
beautiful marriage of style and story

1904
01:19:44,209 --> 01:19:41,760
there has to be a story there has to be

1905
01:19:46,430 --> 01:19:44,219
something some compelling reason to want

1906
01:19:49,130 --> 01:19:46,440
to know more about this material

1907
01:19:52,070 --> 01:19:49,140
it can't just be the greatest music

1908
01:19:55,070 --> 01:19:52,080
video you've ever seen we have great

1909
01:19:58,310 --> 01:19:55,080
Talent you know writers and music people

1910
01:20:00,229 --> 01:19:58,320
and and and uh and editors we could make

1911
01:20:03,950 --> 01:20:00,239
music videos all day and we've actually

1912
01:20:06,709 --> 01:20:03,960
done some in the past but but that's

1913
01:20:09,490 --> 01:20:06,719
kind of an empty experience this has got

1914
01:20:13,189 --> 01:20:09,500
to be some story that you thread through

1915
01:20:14,450 --> 01:20:13,199
that compels people to to see more

1916
01:20:17,870 --> 01:20:14,460
but

1917
01:20:20,209 --> 01:20:17,880
so it can't just be style or that's a

1918
01:20:22,970 --> 01:20:20,219
music video and it can't just be story

1919
01:20:25,370 --> 01:20:22,980
or that's a news clip it's got to be

1920
01:20:28,570 --> 01:20:25,380
some marriage of the two and the and the

1921
01:20:35,270 --> 01:20:28,580
good ones do that better than anybody

1922
01:20:38,630 --> 01:20:35,280
and the the second thing is is the is

1923
01:20:42,050 --> 01:20:38,640
the journey they take you on uh all the

1924
01:20:44,149 --> 01:20:42,060
so many up and comers that I see are out

1925
01:20:46,570 --> 01:20:44,159
to sort of Dazzle you and show you how

1926
01:20:50,750 --> 01:20:46,580
much they can do and a lot of visual

1927
01:20:53,090 --> 01:20:50,760
pyrotechnics and musical leaps of fancy

1928
01:20:55,990 --> 01:20:53,100
and all the rest of it and mostly what I

1929
01:20:58,550 --> 01:20:56,000
end up telling them is take out 50

1930
01:21:00,770 --> 01:20:58,560
and be confident with the stuff that you

1931
01:21:03,290 --> 01:21:00,780
leave in you want to take people on a

1932
01:21:05,149 --> 01:21:03,300
journey and that Journey has got to have

1933
01:21:08,270 --> 01:21:05,159
highs and it's got to have lows if it's

1934
01:21:12,470 --> 01:21:08,280
all at 11 it's not going to be

1935
01:21:14,570 --> 01:21:12,480
compelling and so it has to be

1936
01:21:18,169 --> 01:21:14,580
compelling and part of the way you do

1937
01:21:22,850 --> 01:21:18,179
that is is to create this this emotional

1938
01:21:25,669 --> 01:21:22,860
ride and the great ones

1939
01:21:28,729 --> 01:21:25,679
suck you in in the beginning

1940
01:21:31,550 --> 01:21:28,739
you absolutely are going to be out of a

1941
01:21:34,310 --> 01:21:31,560
trailer in 10 seconds in fact these days

1942
01:21:38,090 --> 01:21:34,320
what what we have is well what they call

1943
01:21:42,229 --> 01:21:38,100
a bumper which is literally four or five

1944
01:21:44,890 --> 01:21:42,239
seconds six seconds of visual images

1945
01:21:47,570 --> 01:21:44,900
that say now watch the trailer it's like

1946
01:21:49,189 --> 01:21:47,580
and that's the that's the music video

1947
01:21:51,110 --> 01:21:49,199
portion of it

1948
01:21:52,850 --> 01:21:51,120
so you know especially because

1949
01:21:56,030 --> 01:21:52,860
everything's consumed online these days

1950
01:21:59,209 --> 01:21:56,040
everybody you you literally don't have

1951
01:22:02,030 --> 01:21:59,219
the luxury of time the way you did when

1952
01:22:03,470 --> 01:22:02,040
you sucked people into theaters and they

1953
01:22:04,850 --> 01:22:03,480
were a captive audience they were

1954
01:22:06,410 --> 01:22:04,860
sitting there and they got to sit

1955
01:22:08,810 --> 01:22:06,420
through all the trailers

1956
01:22:10,970 --> 01:22:08,820
but online they don't have to and so

1957
01:22:12,470 --> 01:22:10,980
we've had to speed up that process of

1958
01:22:14,090 --> 01:22:12,480
hooking people

1959
01:22:21,050 --> 01:22:14,100
so

1960
01:22:22,070 --> 01:22:21,060
complicated that they're thrown off in

1961
01:22:24,770 --> 01:22:22,080
the beginning

1962
01:22:27,110 --> 01:22:24,780
and then you want to build

1963
01:22:28,550 --> 01:22:27,120
stay one step ahead as I said at all

1964
01:22:30,410 --> 01:22:28,560
times

1965
01:22:33,050 --> 01:22:30,420
and have people feel like they're

1966
01:22:35,390 --> 01:22:33,060
catching up but never quite catch up

1967
01:22:38,450 --> 01:22:35,400
and then you Crescendo out and maybe you

1968
01:22:40,850 --> 01:22:38,460
end with some quiet moment and it feels

1969
01:22:44,450 --> 01:22:40,860
like a whole piece

1970
01:22:46,010 --> 01:22:44,460
but you feel like you didn't have the

1971
01:22:48,169 --> 01:22:46,020
whole meal and you want to consume the

1972
01:22:50,870 --> 01:22:48,179
rest of it and that's what the great

1973
01:22:54,050 --> 01:22:50,880
ones do you did the the trailers for

1974
01:22:56,689 --> 01:22:54,060
Jeremy's two movies and suddenly people

1975
01:22:57,890 --> 01:22:56,699
in the UFO world are are beating a path

1976
01:23:00,709 --> 01:22:57,900
to your door at least some of them yeah

1977
01:23:02,510 --> 01:23:00,719
and um I remember you calling me and

1978
01:23:05,149 --> 01:23:02,520
you're you'd talk to your staff because

1979
01:23:07,310 --> 01:23:05,159
they're going through uh bits and pieces

1980
01:23:09,110 --> 01:23:07,320
these other films and we're in them and

1981
01:23:12,110 --> 01:23:09,120
your staff is gone are you guys in every

1982
01:23:14,570 --> 01:23:12,120
UFO movie in the world but so did you

1983
01:23:16,610 --> 01:23:14,580
did you see that as maybe a niche well

1984
01:23:18,229 --> 01:23:16,620
first of all it started with

1985
01:23:20,149 --> 01:23:18,239
there were people who knew who George

1986
01:23:22,130 --> 01:23:20,159
Knapp was and they're like wait a minute

1987
01:23:24,350 --> 01:23:22,140
George Knapp is in this [\h__\h] movie

1988
01:23:27,350 --> 01:23:24,360
that's where it started so there was

1989
01:23:30,410 --> 01:23:27,360
already a certain level of of interest

1990
01:23:33,530 --> 01:23:30,420
and and excitement and

1991
01:23:37,250 --> 01:23:33,540
it was it was it was it felt like that

1992
01:23:41,149 --> 01:23:37,260
moment the aha moment that I had when

1993
01:23:45,890 --> 01:23:41,159
I understood why you were so driven and

1994
01:23:49,010 --> 01:23:45,900
that was you wanted to answer why people

1995
01:23:50,149 --> 01:23:49,020
why people in Authority why the official

1996
01:23:52,669 --> 01:23:50,159
story

1997
01:23:55,790 --> 01:23:52,679
was so unreliable

1998
01:23:57,709 --> 01:23:55,800
and so uh our our team members as they

1999
01:23:59,330 --> 01:23:57,719
started to get into this stuff signal

2000
01:24:01,250 --> 01:23:59,340
and I never really thought that much

2001
01:24:02,510 --> 01:24:01,260
about UFOs I always thought it was kind

2002
01:24:05,090 --> 01:24:02,520
of a bunch of crank sitting around

2003
01:24:08,090 --> 01:24:05,100
talking about whatever

2004
01:24:11,450 --> 01:24:08,100
but wait what how do you how do you

2005
01:24:14,990 --> 01:24:11,460
explain this and so it's just it

2006
01:24:17,930 --> 01:24:15,000
naturally it's got its own kind of uh

2007
01:24:20,090 --> 01:24:17,940
centrifugal force it just pulls you in

2008
01:24:22,490 --> 01:24:20,100
and so

2009
01:24:24,050 --> 01:24:22,500
yes it's a niche and I think we can be

2010
01:24:27,890 --> 01:24:24,060
good at it but I think we're good at it

2011
01:24:29,750 --> 01:24:27,900
because we're good at the art form of

2012
01:24:32,810 --> 01:24:29,760
telling trailer stories

2013
01:24:35,630 --> 01:24:32,820
uh and this just happens to be a

2014
01:24:38,270 --> 01:24:35,640
particularly interesting sub-genre you

2015
01:24:41,990 --> 01:24:38,280
know not not all documentaries are

2016
01:24:43,970 --> 01:24:42,000
uh uh really fascinating I mean there's

2017
01:24:45,530 --> 01:24:43,980
there's obviously somewhere better than

2018
01:24:48,350 --> 01:24:45,540
others but

2019
01:24:49,910 --> 01:24:48,360
uh but this is I think it's a world that

2020
01:24:52,370 --> 01:24:49,920
just uh sort of is inherently

2021
01:24:55,130 --> 01:24:52,380
interesting to people but but this is a

2022
01:24:57,229 --> 01:24:55,140
world that has now been kind of knocking

2023
01:24:58,430 --> 01:24:57,239
on your door I know for sure because I

2024
01:24:59,990 --> 01:24:58,440
always tell people I don't know if you

2025
01:25:02,030 --> 01:25:00,000
can afford them because I sure can't but

2026
01:25:03,410 --> 01:25:02,040
you should go to Buddha Jones and I'm

2027
01:25:06,290 --> 01:25:03,420
sorry for that I never had

2028
01:25:08,390 --> 01:25:06,300
responsibility for introductions but now

2029
01:25:10,790 --> 01:25:08,400
the UFO world that's kind of going to

2030
01:25:12,410 --> 01:25:10,800
one of the top trailer making companies

2031
01:25:14,689 --> 01:25:12,420
in the world they're like can you help

2032
01:25:16,970 --> 01:25:14,699
us we're making a documentary this is

2033
01:25:19,250 --> 01:25:16,980
not like a big budget film but you have

2034
01:25:20,390 --> 01:25:19,260
and you've done it for a lot of people I

2035
01:25:21,830 --> 01:25:20,400
don't know how you must have like

2036
01:25:24,890 --> 01:25:21,840
different levels with which you'll work

2037
01:25:26,470 --> 01:25:24,900
on people or work with people on you're

2038
01:25:30,830 --> 01:25:26,480
talking about getting people's attention

2039
01:25:33,470 --> 01:25:30,840
the world's eyes it the world itself is

2040
01:25:36,830 --> 01:25:33,480
creaking under the weight and the strain

2041
01:25:40,189 --> 01:25:36,840
of the UFO reality it is literally right

2042
01:25:43,070 --> 01:25:40,199
now people are like if this is true if

2043
01:25:45,110 --> 01:25:43,080
UFOs represent some sort of non-human

2044
01:25:47,030 --> 01:25:45,120
intelligence engaging Humanity which is

2045
01:25:48,590 --> 01:25:47,040
the open in question

2046
01:25:51,709 --> 01:25:48,600
is it that

2047
01:25:54,470 --> 01:25:51,719
they're like paying attention so your

2048
01:25:57,410 --> 01:25:54,480
job and how in creating hey let's look

2049
01:26:00,050 --> 01:25:57,420
at this people are coming to you so from

2050
01:26:03,649 --> 01:26:00,060
my perspective what you've done for this

2051
01:26:06,229 --> 01:26:03,659
topic is you've made it accessible for a

2052
01:26:08,149 --> 01:26:06,239
large number of people that wouldn't it

2053
01:26:11,689 --> 01:26:08,159
wouldn't be accessible for the way you

2054
01:26:14,689 --> 01:26:11,699
humanized Bob Lazar in in the babazar

2055
01:26:16,430 --> 01:26:14,699
movie I did that in my film that doesn't

2056
01:26:19,729 --> 01:26:16,440
mean people are going to watch my film

2057
01:26:21,530 --> 01:26:19,739
the fact that was a Netflix film and the

2058
01:26:24,169 --> 01:26:21,540
fact that was seen by hundreds of

2059
01:26:27,229 --> 01:26:24,179
millions I showed them the trailer

2060
01:26:30,470 --> 01:26:27,239
so you have helped people

2061
01:26:32,209 --> 01:26:30,480
in this field to tackle the question

2062
01:26:34,729 --> 01:26:32,219
that is one of the biggest questions

2063
01:26:37,729 --> 01:26:34,739
that people are asking right now is this

2064
01:26:40,790 --> 01:26:37,739
real is reality as George likes to say

2065
01:26:43,129 --> 01:26:40,800
reality ain't what it used to be is that

2066
01:26:45,290 --> 01:26:43,139
true and and so I think you've kind of

2067
01:26:46,850 --> 01:26:45,300
played that role by embracing

2068
01:26:49,910 --> 01:26:46,860
independent filmmakers like myself

2069
01:26:53,629 --> 01:26:49,920
listen it's very gratifying to hear and

2070
01:26:56,149 --> 01:26:53,639
and you know and I think the additional

2071
01:26:59,689 --> 01:26:56,159
value we can you know the additional

2072
01:27:01,550 --> 01:26:59,699
role we can play is that we can now have

2073
01:27:04,850 --> 01:27:01,560
conversations with these filmmakers and

2074
01:27:07,370 --> 01:27:04,860
say okay so now what is the fresh

2075
01:27:09,410 --> 01:27:07,380
Insight the fresh perspective the fresh

2076
01:27:12,950 --> 01:27:09,420
take because like anything

2077
01:27:14,629 --> 01:27:12,960
if if the story starts to feel like I've

2078
01:27:17,930 --> 01:27:14,639
heard it or seen some element of it

2079
01:27:20,270 --> 01:27:17,940
before then and and I think that's what

2080
01:27:22,250 --> 01:27:20,280
filmmakers do best is try to give you

2081
01:27:25,129 --> 01:27:22,260
that unique story and so we're always

2082
01:27:27,830 --> 01:27:25,139
trying to help them sort of carve that

2083
01:27:29,510 --> 01:27:27,840
out but but what you're talking about is

2084
01:27:31,310 --> 01:27:29,520
is different than what you and I did

2085
01:27:34,250 --> 01:27:31,320
together and this is so exciting to me

2086
01:27:36,290 --> 01:27:34,260
is that you you really help people from

2087
01:27:37,550 --> 01:27:36,300
the get-go now they have a bunch of I

2088
01:27:39,470 --> 01:27:37,560
know because I've heard some stories

2089
01:27:41,149 --> 01:27:39,480
there's a whole bunch of footage we have

2090
01:27:44,030 --> 01:27:41,159
this idea for a movie here's like a

2091
01:27:47,149 --> 01:27:44,040
really rough shitty cut so are you

2092
01:27:49,610 --> 01:27:47,159
moving into the world where when when I

2093
01:27:52,250 --> 01:27:49,620
do my next movie where not just the

2094
01:27:55,610 --> 01:27:52,260
trailer but uh can you help guide

2095
01:27:58,490 --> 01:27:55,620
artists from beginning to end if it's if

2096
01:28:01,550 --> 01:27:58,500
it suits your business on how to bring

2097
01:28:03,169 --> 01:28:01,560
these movies into full-fledged form into

2098
01:28:05,570 --> 01:28:03,179
the world is this something your company

2099
01:28:08,270 --> 01:28:05,580
might be engaging moving forward full

2100
01:28:10,729 --> 01:28:08,280
production yeah well that's something I

2101
01:28:12,169 --> 01:28:10,739
want to talk about more with there's a

2102
01:28:14,390 --> 01:28:12,179
particular project that we worked on

2103
01:28:17,030 --> 01:28:14,400
called fall I do want to linger for a

2104
01:28:20,270 --> 01:28:17,040
second on some of the things that I

2105
01:28:23,149 --> 01:28:20,280
think we can add value to in in the in

2106
01:28:25,610 --> 01:28:23,159
the marketing realm of a film like let's

2107
01:28:27,229 --> 01:28:25,620
talk about uh skinwalkers first for

2108
01:28:30,950 --> 01:28:27,239
Skinwalker for a second

2109
01:28:32,390 --> 01:28:30,960
I remember thinking that you guys had

2110
01:28:35,149 --> 01:28:32,400
done some things that were really

2111
01:28:37,370 --> 01:28:35,159
uniquely cool that we could exploit in

2112
01:28:39,530 --> 01:28:37,380
the trailer that what weren't in that

2113
01:28:41,629 --> 01:28:39,540
original trailer that I saw because I

2114
01:28:43,370 --> 01:28:41,639
felt like they immediately went into all

2115
01:28:44,870 --> 01:28:43,380
this Razzle Dazzle they had like the

2116
01:28:47,209 --> 01:28:44,880
first 15 seconds of a bunch of

2117
01:28:49,669 --> 01:28:47,219
kaleidoscopic cool images but I'm like

2118
01:28:52,790 --> 01:28:49,679
how do you ground it and make people

2119
01:28:54,770 --> 01:28:52,800
feel compelled to sort of lean in a

2120
01:28:56,689 --> 01:28:54,780
little bit and you had that one shot

2121
01:28:59,750 --> 01:28:56,699
where you're basically just coming onto

2122
01:29:02,689 --> 01:28:59,760
the ranch in the in the car driving at

2123
01:29:05,090 --> 01:29:02,699
night driving at night and it feels a

2124
01:29:06,050 --> 01:29:05,100
little eerie and the stars are coming

2125
01:29:09,229 --> 01:29:06,060
out

2126
01:29:12,290 --> 01:29:09,239
and I'm like no this is a vehicle this

2127
01:29:14,629 --> 01:29:12,300
is something we can actually use and so

2128
01:29:16,790 --> 01:29:14,639
we created that whole opening around

2129
01:29:19,850 --> 01:29:16,800
that shot and then we intercut it as I

2130
01:29:22,669 --> 01:29:19,860
remember with title cards that you know

2131
01:29:24,890 --> 01:29:22,679
began to show you know began to speak to

2132
01:29:28,850 --> 01:29:24,900
this this phenomenon you know and

2133
01:29:30,530 --> 01:29:28,860
explain things and cattlemenilations and

2134
01:29:33,050 --> 01:29:30,540
you know it's asking these really

2135
01:29:35,030 --> 01:29:33,060
provocative questions like what the hell

2136
01:29:37,189 --> 01:29:35,040
is going so you're already kind of like

2137
01:29:39,590 --> 01:29:37,199
wait what's going on

2138
01:29:41,390 --> 01:29:39,600
but with but but you have that sort of

2139
01:29:44,750 --> 01:29:41,400
slow introduction so that you can be

2140
01:29:47,510 --> 01:29:44,760
pulled into it as opposed to kind of uh

2141
01:29:49,790 --> 01:29:47,520
being a little uh sort of thrown off to

2142
01:29:54,050 --> 01:29:49,800
begin with and then and then it sort of

2143
01:29:56,209 --> 01:29:54,060
it it continues to to uh build and I

2144
01:29:57,830 --> 01:29:56,219
remember talking to the editor saying we

2145
01:29:59,930 --> 01:29:57,840
need some moment

2146
01:30:02,209 --> 01:29:59,940
where it just all stops down and

2147
01:30:04,189 --> 01:30:02,219
something that you'll remember and I

2148
01:30:07,370 --> 01:30:04,199
remember you guys had in the film you

2149
01:30:09,890 --> 01:30:07,380
had some crosstalk where you were asking

2150
01:30:11,209 --> 01:30:09,900
it was one of some of your footage where

2151
01:30:13,610 --> 01:30:11,219
you were being asked something by

2152
01:30:15,910 --> 01:30:13,620
somebody and you answered it and then

2153
01:30:19,669 --> 01:30:15,920
you walked off frame

2154
01:30:22,310 --> 01:30:19,679
and we re-cut that sequence so that the

2155
01:30:24,830 --> 01:30:22,320
question was asked

2156
01:30:27,530 --> 01:30:24,840
and you stood there for a Beat

2157
01:30:30,050 --> 01:30:27,540
and then you walked off frame because I

2158
01:30:32,629 --> 01:30:30,060
love it when a trailer doesn't answer a

2159
01:30:36,229 --> 01:30:32,639
question it just raises a question

2160
01:30:38,990 --> 01:30:36,239
you gotta say George is the best in the

2161
01:30:41,030 --> 01:30:39,000
world at answering me and walking the

2162
01:30:43,750 --> 01:30:41,040
[\h__\h] off frame I don't know why he does

2163
01:30:45,649 --> 01:30:43,760
it's like he's just done with me

2164
01:30:46,910 --> 01:30:45,659
it's the only way but it's not even

2165
01:30:50,270 --> 01:30:46,920
because he says something it's just like

2166
01:30:52,669 --> 01:30:50,280
I'm done and he like walks on frame

2167
01:30:54,980 --> 01:30:52,679
are you gonna walk off camera again no I

2168
01:30:57,070 --> 01:30:54,990
am not I'm standing here all goddamn day

2169
01:31:00,470 --> 01:30:57,080
[Music]

2170
01:31:02,450 --> 01:31:00,480
that moment by the way was a huge moment

2171
01:31:04,490 --> 01:31:02,460
in the in the history of this UFO

2172
01:31:07,189 --> 01:31:04,500
transparency because I'm not sure if you

2173
01:31:08,629 --> 01:31:07,199
know John but so I kind of go with

2174
01:31:10,310 --> 01:31:08,639
Georgia kind of sneak onto his Studio

2175
01:31:12,830 --> 01:31:10,320
not sneak but we're there and he's got

2176
01:31:15,350 --> 01:31:12,840
all these dishes behind him he's telling

2177
01:31:16,370 --> 01:31:15,360
me what's about to happen and I'm like

2178
01:31:18,830 --> 01:31:16,380
how do you know what's about to happen

2179
01:31:21,169 --> 01:31:18,840
he's telling me because I let the story

2180
01:31:22,669 --> 01:31:21,179
I let someone else have it it was like a

2181
01:31:24,770 --> 01:31:22,679
month before the New York Times story

2182
01:31:26,390 --> 01:31:24,780
breaks about the a while he says

2183
01:31:27,950 --> 01:31:26,400
something big is happening of course my

2184
01:31:29,570 --> 01:31:27,960
job is to push him and get him to say it

2185
01:31:30,770 --> 01:31:29,580
on camera so I'm like what big is going

2186
01:31:32,990 --> 01:31:30,780
to happen George what big is going to

2187
01:31:35,510 --> 01:31:33,000
happen and he and he basically says all

2188
01:31:38,870 --> 01:31:35,520
I'm saying and and he told me personally

2189
01:31:40,669 --> 01:31:38,880
but walks off mic drop classic George

2190
01:31:43,250 --> 01:31:40,679
now I got so many shots of him walking

2191
01:31:45,110 --> 01:31:43,260
off a frame I'm gonna do a montage and

2192
01:31:47,870 --> 01:31:45,120
put them together but that was a really

2193
01:31:52,129 --> 01:31:47,880
big moment because in our movie

2194
01:31:53,629 --> 01:31:52,139
he was warning people that hey something

2195
01:31:55,930 --> 01:31:53,639
big is about to happen I don't remember

2196
01:31:58,970 --> 01:31:55,940
the timelines or when when what happened

2197
01:32:01,610 --> 01:31:58,980
that feeling that you gave people of of

2198
01:32:04,189 --> 01:32:01,620
there is more to know and you're not

2199
01:32:06,890 --> 01:32:04,199
going to see it right here man that's

2200
01:32:09,290 --> 01:32:06,900
the beat we live on we know some things

2201
01:32:11,629 --> 01:32:09,300
before they happen and and we got to

2202
01:32:13,610 --> 01:32:11,639
live that we got to experience that so

2203
01:32:15,890 --> 01:32:13,620
the fact you gave that in the trailer I

2204
01:32:18,410 --> 01:32:15,900
felt it yeah and it kind of circled back

2205
01:32:22,370 --> 01:32:18,420
to that broader question of what makes a

2206
01:32:23,629 --> 01:32:22,380
bad trailer yeah it's like one it's not

2207
01:32:27,110 --> 01:32:23,639
compelling

2208
01:32:31,850 --> 01:32:27,120
and you know sure you as the trailer

2209
01:32:33,950 --> 01:32:31,860
company can blame the the footage the IP

2210
01:32:35,990 --> 01:32:33,960
the the piece that you're working on for

2211
01:32:38,330 --> 01:32:36,000
not being compelling but I've been in

2212
01:32:41,330 --> 01:32:38,340
this business long enough to know

2213
01:32:43,970 --> 01:32:41,340
that if you do your job right as a

2214
01:32:47,750 --> 01:32:43,980
trailer maker you can make

2215
01:32:50,990 --> 01:32:47,760
almost anything really compelling you

2216
01:32:54,470 --> 01:32:51,000
you can yeah and and so

2217
01:32:56,270 --> 01:32:54,480
and so when I watch a trailer and it's

2218
01:32:59,629 --> 01:32:56,280
not compelling

2219
01:33:02,810 --> 01:32:59,639
this team has failed to do their first

2220
01:33:04,910 --> 01:33:02,820
job which is to pull me in and make me

2221
01:33:08,330 --> 01:33:04,920
want to see more

2222
01:33:11,810 --> 01:33:08,340
the second big thing is

2223
01:33:14,330 --> 01:33:11,820
telling too much I mean it's a you know

2224
01:33:16,310 --> 01:33:14,340
I did this this whole

2225
01:33:18,470 --> 01:33:16,320
uh interview with Good Morning America

2226
01:33:21,890 --> 01:33:18,480
and why do trailers give away all the

2227
01:33:25,010 --> 01:33:21,900
movie and and it was hilarious because I

2228
01:33:26,330 --> 01:33:25,020
went on this really well considered and

2229
01:33:31,270 --> 01:33:26,340
very politically

2230
01:33:33,229 --> 01:33:31,280
uh astute kind of answer which is look

2231
01:33:36,229 --> 01:33:33,239
our job

2232
01:33:37,610 --> 01:33:36,239
is to make people want to see more

2233
01:33:40,189 --> 01:33:37,620
if we

2234
01:33:42,709 --> 01:33:40,199
have if people watch something and say

2235
01:33:43,810 --> 01:33:42,719
oh I've seen the movie we haven't done

2236
01:33:50,689 --> 01:33:43,820
our job

2237
01:33:53,110 --> 01:33:50,699
compelling as we possibly can at every

2238
01:33:55,370 --> 01:33:53,120
single moment to keep people engaged

2239
01:33:58,729 --> 01:33:55,380
surprise them

2240
01:34:01,129 --> 01:33:58,739
uh perhaps distort the story in ways

2241
01:34:04,310 --> 01:34:01,139
that isn't true to the actual movie but

2242
01:34:05,570 --> 01:34:04,320
is its own storytelling thing and if you

2243
01:34:08,510 --> 01:34:05,580
do that right

2244
01:34:10,550 --> 01:34:08,520
you will engage audiences you will make

2245
01:34:12,729 --> 01:34:10,560
them want to see it and they cut that

2246
01:34:15,169 --> 01:34:12,739
down too

2247
01:34:17,510 --> 01:34:15,179
Hey look it's called advertising you

2248
01:34:21,890 --> 01:34:17,520
know what you do and I'm like you

2249
01:34:23,990 --> 01:34:21,900
[\h__\h] but but it's true if you're

2250
01:34:26,629 --> 01:34:24,000
watching something and you go I know

2251
01:34:31,669 --> 01:34:29,450
oh I guess I don't need to see the movie

2252
01:34:34,010 --> 01:34:31,679
yeah you see the show you have

2253
01:34:37,189 --> 01:34:34,020
absolutely failed and your primary

2254
01:34:39,050 --> 01:34:37,199
responsibility and there's lots of

2255
01:34:41,570 --> 01:34:39,060
reasons to blame the process you know

2256
01:34:44,330 --> 01:34:41,580
again with all the testing and all the

2257
01:34:46,669 --> 01:34:44,340
things people want to get in but I think

2258
01:34:49,610 --> 01:34:46,679
we as an industry have gotten way better

2259
01:34:51,770 --> 01:34:49,620
than we were seven or eight years ago

2260
01:34:54,649 --> 01:34:51,780
because I think

2261
01:34:57,830 --> 01:34:54,659
the trailer art is becoming more of a

2262
01:35:00,590 --> 01:34:57,840
tease and I think the internet is hoping

2263
01:35:03,290 --> 01:35:00,600
to make that shift then a whole full

2264
01:35:04,850 --> 01:35:03,300
meal of okay let's cram everything we

2265
01:35:06,229 --> 01:35:04,860
can in two minutes and 30 seconds

2266
01:35:08,810 --> 01:35:06,239
because that's how much time we're

2267
01:35:11,149 --> 01:35:08,820
allotted uh in a theater when when

2268
01:35:12,770 --> 01:35:11,159
people go to see the movie and trailers

2269
01:35:14,870 --> 01:35:12,780
are really important because people go

2270
01:35:17,570 --> 01:35:14,880
to theaters and see trailers we'll see

2271
01:35:21,110 --> 01:35:17,580
movies yeah I think we've

2272
01:35:23,270 --> 01:35:21,120
I think we've grown up a bit one of the

2273
01:35:25,610 --> 01:35:23,280
recurrent themes it's almost like

2274
01:35:27,649 --> 01:35:25,620
folklore in the world of UFOs that

2275
01:35:30,890 --> 01:35:27,659
Jeremy and I are pursuing all the time

2276
01:35:33,709 --> 01:35:30,900
is that the CIA or other furtive

2277
01:35:36,649 --> 01:35:33,719
government agencies control Hollywood

2278
01:35:39,290 --> 01:35:36,659
that they they have been conditioning

2279
01:35:42,110 --> 01:35:39,300
the public through the release of TVs

2280
01:35:45,410 --> 01:35:42,120
and movie movies over the years TV shows

2281
01:35:48,649 --> 01:35:45,420
how to get ready for the impending Alien

2282
01:35:50,689 --> 01:35:48,659
Invasion or the reality that ETS are

2283
01:35:52,550 --> 01:35:50,699
here or you know that reality isn't what

2284
01:35:56,149 --> 01:35:52,560
it used to be something like that

2285
01:35:59,149 --> 01:35:56,159
can you discuss the general idea of

2286
01:36:02,270 --> 01:35:59,159
any agency that would be hurting the

2287
01:36:04,010 --> 01:36:02,280
many many cats that exist in uh in in

2288
01:36:06,169 --> 01:36:04,020
Hollywood and pulling something like

2289
01:36:08,330 --> 01:36:06,179
that off [\h__\h] that who do you work for

2290
01:36:10,010 --> 01:36:08,340
what is their agenda who's controlling

2291
01:36:11,689 --> 01:36:10,020
you yeah first of all when when I

2292
01:36:13,550 --> 01:36:11,699
de-cloke in front of you and I start

2293
01:36:15,709 --> 01:36:13,560
shooting lasers at you you'll know that

2294
01:36:18,950 --> 01:36:15,719
the whole process has come has been

2295
01:36:21,470 --> 01:36:18,960
accomplished uh yeah that's first of all

2296
01:36:23,689 --> 01:36:21,480
fascinating I'm not particularly

2297
01:36:26,570 --> 01:36:23,699
familiar with that story

2298
01:36:28,129 --> 01:36:26,580
here's the thing you have to understand

2299
01:36:35,090 --> 01:36:28,139
our

2300
01:36:37,070 --> 01:36:35,100
knows anything that that that that line

2301
01:36:41,229 --> 01:36:37,080
goes back to William Goldman in 1960

2302
01:36:45,550 --> 01:36:41,239
whatever it's true we're trying to

2303
01:36:49,669 --> 01:36:45,560
Intuit what the audience wants to see

2304
01:36:51,350 --> 01:36:49,679
and we never really know yes we become

2305
01:36:53,149 --> 01:36:51,360
dependent on the things that have worked

2306
01:36:55,250 --> 01:36:53,159
before is there gonna is there gonna be

2307
01:36:56,629 --> 01:36:55,260
another superhero movie are we going to

2308
01:36:59,090 --> 01:36:56,639
be working on another trailer with

2309
01:37:00,950 --> 01:36:59,100
people in capes you bet your ass we are

2310
01:37:01,970 --> 01:37:00,960
because that's worked

2311
01:37:03,470 --> 01:37:01,980
um

2312
01:37:05,870 --> 01:37:03,480
however

2313
01:37:09,410 --> 01:37:05,880
we don't really know

2314
01:37:12,649 --> 01:37:09,420
and so the idea that there's some

2315
01:37:17,209 --> 01:37:12,659
organizing intelligence some some some

2316
01:37:20,990 --> 01:37:17,219
some group that's creating some kind of

2317
01:37:22,490 --> 01:37:21,000
structure and is somehow I mean we're so

2318
01:37:25,189 --> 01:37:22,500
disorganized that there's just no

2319
01:37:27,709 --> 01:37:25,199
possible way that could work so Alien

2320
01:37:30,830 --> 01:37:27,719
movies E.T movies Alien Invasion movies

2321
01:37:32,810 --> 01:37:30,840
sci-fi Concepts they're made those

2322
01:37:34,550 --> 01:37:32,820
movies get made because the public likes

2323
01:37:37,790 --> 01:37:34,560
them and they make money yeah yeah yeah

2324
01:37:40,850 --> 01:37:37,800
that's exactly right we know in some

2325
01:37:43,610 --> 01:37:40,860
movies that and I know actually very

2326
01:37:46,450 --> 01:37:43,620
specifically the in the abyss that

2327
01:37:50,030 --> 01:37:46,460
there's Direct

2328
01:37:52,070 --> 01:37:50,040
consultation by people in position to

2329
01:37:56,629 --> 01:37:52,080
inform the movie maker

2330
01:37:59,570 --> 01:37:56,639
about what might be of truth about the

2331
01:38:02,930 --> 01:37:59,580
UFO phenomenon straight up

2332
01:38:05,990 --> 01:38:02,940
we also see in in popular movies like uh

2333
01:38:08,510 --> 01:38:06,000
Close Encounters we see that there is

2334
01:38:10,250 --> 01:38:08,520
you know boxes from Lockheed Martin we

2335
01:38:12,890 --> 01:38:10,260
see a hand scanner which we'll talk

2336
01:38:14,390 --> 01:38:12,900
about with when Bob is here Bob Lazar

2337
01:38:17,570 --> 01:38:14,400
but there's this hand scanner in the

2338
01:38:21,410 --> 01:38:17,580
movie in 1977 I believe so we know

2339
01:38:24,350 --> 01:38:21,420
military and intelligence agencies in

2340
01:38:26,570 --> 01:38:24,360
four movies to get things into public

2341
01:38:29,390 --> 01:38:26,580
Consciousness that's not like some big

2342
01:38:31,970 --> 01:38:29,400
mystery I think it's really cool now

2343
01:38:34,490 --> 01:38:31,980
what the intent is behind that not quite

2344
01:38:37,669 --> 01:38:34,500
sure but what you're what you know what

2345
01:38:40,610 --> 01:38:37,679
I'm I guess I'm wondering is I mean you

2346
01:38:42,830 --> 01:38:40,620
don't see that in the industry you have

2347
01:38:45,890 --> 01:38:42,840
no one's ever come and said okay for

2348
01:38:48,229 --> 01:38:45,900
nope this alien needs to look like a

2349
01:38:49,790 --> 01:38:48,239
balloon jellyfish that's not something

2350
01:38:52,070 --> 01:38:49,800
that someone ever like you've never

2351
01:38:55,129 --> 01:38:52,080
heard that kind of thing I I haven't

2352
01:38:58,669 --> 01:38:55,139
there may be a part of the process

2353
01:39:01,129 --> 01:38:58,679
at the conceptual stage that I'm

2354
01:39:04,310 --> 01:39:01,139
ignorant of and naive to

2355
01:39:05,930 --> 01:39:04,320
I don't know it to be the case but

2356
01:39:09,229 --> 01:39:05,940
I'd certainly like to make that movie

2357
01:39:12,350 --> 01:39:09,239
myself there are influences on movies I

2358
01:39:13,430 --> 01:39:12,360
think of Independence Day the the movie

2359
01:39:15,649 --> 01:39:13,440
makers

2360
01:39:17,510 --> 01:39:15,659
Devlin and emmerich they needed the

2361
01:39:19,250 --> 01:39:17,520
cooperation of the military and they

2362
01:39:21,649 --> 01:39:19,260
were getting it up to the point where

2363
01:39:23,870 --> 01:39:21,659
the Pentagon told them we need you to

2364
01:39:25,550 --> 01:39:23,880
take out any reference Area 51 we're not

2365
01:39:27,470 --> 01:39:25,560
allowed to use that and they had to say

2366
01:39:30,410 --> 01:39:27,480
no I mean it was Central to the whole

2367
01:39:33,229 --> 01:39:30,420
film but and we we also know you and I

2368
01:39:37,310 --> 01:39:33,239
have kind of a direct knowledge that uh

2369
01:39:38,870 --> 01:39:37,320
there was a movie uh called UFO's past

2370
01:39:40,370 --> 01:39:38,880
present and future I've said it one time

2371
01:39:42,530 --> 01:39:40,380
on the show

2372
01:39:46,010 --> 01:39:42,540
it's my favorite UFO movie because it

2373
01:39:48,350 --> 01:39:46,020
was fully funded by the CIA fully funded

2374
01:39:52,310 --> 01:39:48,360
by the CIA this isn't conspiracy this is

2375
01:39:55,310 --> 01:39:52,320
true and instead of like a against UFOs

2376
01:39:56,870 --> 01:39:55,320
movie which was another DOD filmed

2377
01:39:59,330 --> 01:39:56,880
product this one came out a few years

2378
01:40:02,570 --> 01:39:59,340
later with Rod Serling as the narrator

2379
01:40:05,390 --> 01:40:02,580
from Twilight Zone and it it's almost an

2380
01:40:07,189 --> 01:40:05,400
apology movie about lying about UFOs it

2381
01:40:09,169 --> 01:40:07,199
was almost like testing the waters and

2382
01:40:11,810 --> 01:40:09,179
they told this one filmmaker or sorry

2383
01:40:14,810 --> 01:40:11,820
this one ad guy this guy named eminager

2384
01:40:17,270 --> 01:40:14,820
and he was uh an advertisement guy and

2385
01:40:19,370 --> 01:40:17,280
the CIA had employed him on numerous

2386
01:40:21,709 --> 01:40:19,380
projects to create advertisements and we

2387
01:40:23,390 --> 01:40:21,719
know that to be true because of all of

2388
01:40:25,910 --> 01:40:23,400
these things like project Mockingbird

2389
01:40:27,950 --> 01:40:25,920
that it that we didn't know is true like

2390
01:40:30,050 --> 01:40:27,960
with the MK Ultra programs that's not

2391
01:40:32,209 --> 01:40:30,060
conspiracy guys I thought it was I

2392
01:40:34,490 --> 01:40:32,219
stayed away from it no we we found out

2393
01:40:36,709 --> 01:40:34,500
through the church committee that that

2394
01:40:38,990 --> 01:40:36,719
our CIA had embedded people in

2395
01:40:41,149 --> 01:40:39,000
journalism and that they were using them

2396
01:40:43,910 --> 01:40:41,159
to promote certain narratives which I am

2397
01:40:46,490 --> 01:40:43,920
now hyper aware of I totally uh accept

2398
01:40:49,370 --> 01:40:46,500
the idea that CIA or agencies like that

2399
01:40:51,290 --> 01:40:49,380
could influence a particular project

2400
01:40:53,689 --> 01:40:51,300
um and and probably have done it many

2401
01:40:55,610 --> 01:40:53,699
times the idea of the larger Narrative

2402
01:40:58,250 --> 01:40:55,620
of controlling okay over the next 60

2403
01:40:59,930 --> 01:40:58,260
years we're going to plant the idea and

2404
01:41:02,629 --> 01:40:59,940
condition the public to get ready for

2405
01:41:05,390 --> 01:41:02,639
E.T to arrive that's the hard part yeah

2406
01:41:07,550 --> 01:41:05,400
I am undecided but it just I see that

2407
01:41:09,709 --> 01:41:07,560
these things are real and I know that

2408
01:41:12,709 --> 01:41:09,719
you know so Emma nagar How The Story

2409
01:41:14,330 --> 01:41:12,719
Goes is he was said we're going to fund

2410
01:41:16,370 --> 01:41:14,340
this you're going to be able to deliver

2411
01:41:19,490 --> 01:41:16,380
to the American public and the world

2412
01:41:22,850 --> 01:41:19,500
footage over Holloman Air Force Base and

2413
01:41:25,610 --> 01:41:22,860
this UFO coming in dropping down beings

2414
01:41:27,709 --> 01:41:25,620
stepping out that have like Egyptian

2415
01:41:30,050 --> 01:41:27,719
Garb and are strange looking and like

2416
01:41:32,990 --> 01:41:30,060
meeting with emissaries so that's the

2417
01:41:34,910 --> 01:41:33,000
story he tells but the thing is is that

2418
01:41:37,189 --> 01:41:34,920
they as soon as he does the movie The

2419
01:41:39,290 --> 01:41:37,199
Story Goes they pull it they don't let

2420
01:41:41,030 --> 01:41:39,300
them use they never give him the footage

2421
01:41:43,850 --> 01:41:41,040
but but he's seen some of it with his

2422
01:41:46,609 --> 01:41:43,860
own eyes but he was able to leave a few

2423
01:41:48,530 --> 01:41:46,619
seconds of that in the film that Rod

2424
01:41:50,149 --> 01:41:48,540
Sterling narrated and it's debate

2425
01:41:52,550 --> 01:41:50,159
whether or not that's actual footage

2426
01:41:55,250 --> 01:41:52,560
from Holland Air Force Base George and I

2427
01:41:56,330 --> 01:41:55,260
pretty much know now all right I'll

2428
01:41:58,550 --> 01:41:56,340
speak for myself

2429
01:42:01,310 --> 01:41:58,560
I am pretty certain that that is real

2430
01:42:03,950 --> 01:42:01,320
footage from a landing of a UFO

2431
01:42:06,350 --> 01:42:03,960
spacecraft from where I don't know who's

2432
01:42:08,750 --> 01:42:06,360
occupied and I don't know what who's

2433
01:42:10,250 --> 01:42:08,760
piling it I don't know but that did

2434
01:42:13,609 --> 01:42:10,260
happen from to the best of my knowledge

2435
01:42:17,390 --> 01:42:13,619
if that is true if that is true wow man

2436
01:42:19,970 --> 01:42:17,400
then agencies do work to bring things

2437
01:42:22,010 --> 01:42:19,980
into popular culture but why and on

2438
01:42:23,930 --> 01:42:22,020
who's behest and where is it going with

2439
01:42:26,209 --> 01:42:23,940
that but the point is you've never had

2440
01:42:27,470 --> 01:42:26,219
the CIA or Men in Black come shake you

2441
01:42:29,169 --> 01:42:27,480
down to change something in your

2442
01:42:31,629 --> 01:42:29,179
trailers John not as far as you know

2443
01:42:35,209 --> 01:42:31,639
well I know that much

2444
01:42:37,430 --> 01:42:35,219
so is that a no or yes yeah no I mean

2445
01:42:40,609 --> 01:42:37,440
again I have an agency ever asked you to

2446
01:42:42,590 --> 01:42:40,619
just change anything no

2447
01:42:46,550 --> 01:42:42,600
look me in the eyes and say no

2448
01:42:48,770 --> 01:42:46,560
I have not had an agency say to us you

2449
01:42:50,930 --> 01:42:48,780
need to do this or not any individuals

2450
01:42:52,430 --> 01:42:50,940
that were on behest of an agency ask you

2451
01:42:54,830 --> 01:42:52,440
to change anything not as far as I know

2452
01:42:57,709 --> 01:42:54,840
okay it could have been somebody who was

2453
01:42:59,390 --> 01:42:57,719
secretly sure representative but sure

2454
01:43:02,169 --> 01:42:59,400
yeah if they asked nicely would you have

2455
01:43:05,030 --> 01:43:02,179
done it I mean here's the thing most

2456
01:43:06,830 --> 01:43:05,040
that if that's happening and I'm not

2457
01:43:09,410 --> 01:43:06,840
saying it's not I don't and I find it

2458
01:43:11,629 --> 01:43:09,420
fascinating and life is more interesting

2459
01:43:14,330 --> 01:43:11,639
if it is happening yeah it's happening

2460
01:43:16,669 --> 01:43:14,340
at a place they're not coming directly

2461
01:43:18,709 --> 01:43:16,679
to us because it's not ours to control

2462
01:43:20,570 --> 01:43:18,719
right you know what I mean they could be

2463
01:43:23,090 --> 01:43:20,580
doing it through a studio system

2464
01:43:26,330 --> 01:43:23,100
absolutely and that would be

2465
01:43:29,090 --> 01:43:26,340
a much riper place for infiltration

2466
01:43:31,430 --> 01:43:29,100
right you know Buddha Jones I just know

2467
01:43:33,410 --> 01:43:31,440
for a [\h__\h] fact that nobody was able

2468
01:43:34,790 --> 01:43:33,420
to change a [\h__\h] thing from the

2469
01:43:37,129 --> 01:43:34,800
movies that that George and I did

2470
01:43:40,310 --> 01:43:37,139
especially with the Lazar movie people

2471
01:43:42,310 --> 01:43:40,320
thought that I [\h__\h] hired an FBI fake

2472
01:43:45,290 --> 01:43:42,320
team to come and raid his place

2473
01:43:47,209 --> 01:43:45,300
oh my god dude like my mom reads the

2474
01:43:49,129 --> 01:43:47,219
internet I don't I said you ever comment

2475
01:43:51,169 --> 01:43:49,139
I'm taking your phone but she she reads

2476
01:43:52,790 --> 01:43:51,179
that [\h__\h] and told me about it people

2477
01:43:55,850 --> 01:43:52,800
thought okay so that was the first bar

2478
01:43:57,290 --> 01:43:55,860
that was set I faked an FBI raid they're

2479
01:43:58,669 --> 01:43:57,300
not even thinking about Bob those are as

2480
01:44:00,169 --> 01:43:58,679
a human being by the way which is the

2481
01:44:02,270 --> 01:44:00,179
whole point of the movie and like what

2482
01:44:04,669 --> 01:44:02,280
he's experiencing and The Bard has kept

2483
01:44:09,649 --> 01:44:04,679
moving moving what happened did happen

2484
01:44:12,410 --> 01:44:09,659
but I have seen how the influence on me

2485
01:44:14,629 --> 01:44:12,420
or people that I work with how it could

2486
01:44:17,390 --> 01:44:14,639
easily be shaped by a narrative that is

2487
01:44:19,490 --> 01:44:17,400
false I will always remain independent

2488
01:44:21,530 --> 01:44:19,500
you know that from the way I that do

2489
01:44:23,109 --> 01:44:21,540
business is like it's my way of the

2490
01:44:25,970 --> 01:44:23,119
highway because this type of influence

2491
01:44:28,790 --> 01:44:25,980
maybe good maybe bad

2492
01:44:30,770 --> 01:44:28,800
I think the real story is when you hear

2493
01:44:33,229 --> 01:44:30,780
it even if it's me [\h__\h] up because

2494
01:44:34,729 --> 01:44:33,239
it's one person's agenda if you hear it

2495
01:44:36,530 --> 01:44:34,739
directly from somebody and it's their

2496
01:44:37,850 --> 01:44:36,540
Vision their voice at least you're gonna

2497
01:44:40,370 --> 01:44:37,860
get something authentic you're going to

2498
01:44:42,770 --> 01:44:40,380
get their authentic opinion right so

2499
01:44:44,030 --> 01:44:42,780
okay you have not been shaken down by

2500
01:44:46,729 --> 01:44:44,040
the Men in Black do you believe in

2501
01:44:47,990 --> 01:44:46,739
George yeah I do believe him okay there

2502
01:44:50,270 --> 01:44:48,000
were a couple of things big pictures

2503
01:44:52,790 --> 01:44:50,280
yeah about your business that Jeremy and

2504
01:44:54,709 --> 01:44:52,800
I are interested in theaters are closing

2505
01:44:56,990 --> 01:44:54,719
you know it seems like the only movies

2506
01:44:59,270 --> 01:44:57,000
that get people in the post-covet era

2507
01:45:01,790 --> 01:44:59,280
out to theaters are these superhero big

2508
01:45:04,910 --> 01:45:01,800
event movies but smaller films great

2509
01:45:06,410 --> 01:45:04,920
films don't do the box office anymore a

2510
01:45:08,330 --> 01:45:06,420
lot of the businesses move to these

2511
01:45:09,890 --> 01:45:08,340
streaming services Netflix which are

2512
01:45:12,290 --> 01:45:09,900
they're producing some great stuff they

2513
01:45:13,970 --> 01:45:12,300
were exposing audiences to TV series

2514
01:45:16,490 --> 01:45:13,980
from around the world that we'd never

2515
01:45:18,770 --> 01:45:16,500
otherwise see which is great but it's

2516
01:45:20,810 --> 01:45:18,780
got to be challenging uh for your

2517
01:45:22,970 --> 01:45:20,820
industry to adjust to all those changes

2518
01:45:26,030 --> 01:45:22,980
that are underway you give us a sense

2519
01:45:27,890 --> 01:45:26,040
big picture of what what's going on with

2520
01:45:30,830 --> 01:45:27,900
the movie industry where it's going and

2521
01:45:33,530 --> 01:45:30,840
how you and your company are adapting

2522
01:45:37,250 --> 01:45:33,540
well yeah I I would absolutely agree

2523
01:45:40,189 --> 01:45:37,260
that there's been massive disruption as

2524
01:45:44,149 --> 01:45:40,199
I think we talked about there's been

2525
01:45:47,870 --> 01:45:44,159
changes in the business for a long time

2526
01:45:50,090 --> 01:45:47,880
now uh there's even before the pandemic

2527
01:45:51,470 --> 01:45:50,100
there was an erosion of the number of

2528
01:45:54,169 --> 01:45:51,480
people that would go to theaters for

2529
01:45:58,490 --> 01:45:54,179
example and the studios were able to

2530
01:46:02,270 --> 01:45:58,500
maintain uh the revenue profile by

2531
01:46:06,109 --> 01:46:02,280
raising ticket prices and and that's how

2532
01:46:08,570 --> 01:46:06,119
they they maintain profitability uh

2533
01:46:10,450 --> 01:46:08,580
but then the pandemic hit and it

2534
01:46:14,390 --> 01:46:10,460
completely turned everything sideways

2535
01:46:16,910 --> 01:46:14,400
and uh there was no theatrical business

2536
01:46:18,950 --> 01:46:16,920
for a year and then it kind of came out

2537
01:46:21,229 --> 01:46:18,960
of deep freeze and it blew up and then

2538
01:46:22,850 --> 01:46:21,239
it retreated and now it's kind of coming

2539
01:46:24,109 --> 01:46:22,860
back again

2540
01:46:27,350 --> 01:46:24,119
and

2541
01:46:30,109 --> 01:46:27,360
nobody really knows how we're you know

2542
01:46:31,970 --> 01:46:30,119
if I were then uh you know Nostradamus

2543
01:46:33,950 --> 01:46:31,980
of of this industry I could make a lot

2544
01:46:37,970 --> 01:46:33,960
of money by predicting what we should do

2545
01:46:39,970 --> 01:46:37,980
and how to do it but but I think it's

2546
01:46:42,890 --> 01:46:39,980
it's going to have to figure itself out

2547
01:46:47,270 --> 01:46:42,900
uh I've been accused of being a

2548
01:46:50,810 --> 01:46:47,280
pathological Optimist before no I love

2549
01:46:53,570 --> 01:46:50,820
the movie going experience I think that

2550
01:46:56,209 --> 01:46:53,580
the pandemic is absolutely shifted

2551
01:46:58,850 --> 01:46:56,219
people's viewing habits it's going to be

2552
01:47:01,129 --> 01:46:58,860
a lot harder to get them out of uh out

2553
01:47:03,950 --> 01:47:01,139
of the comfort of their uh living room

2554
01:47:06,470 --> 01:47:03,960
to go to a movie on the other hand

2555
01:47:09,109 --> 01:47:06,480
there are that experience is not

2556
01:47:11,990 --> 01:47:09,119
completely replicable at a home

2557
01:47:14,030 --> 01:47:12,000
uh I've watched some of the big Netflix

2558
01:47:16,490 --> 01:47:14,040
movies that they spent 200 million

2559
01:47:19,490 --> 01:47:16,500
dollars on at home one with Adam Driver

2560
01:47:21,470 --> 01:47:19,500
with everything in the sky and it's

2561
01:47:24,590 --> 01:47:21,480
amazing it's but it's not the same

2562
01:47:26,870 --> 01:47:24,600
experience or or don't look up or you

2563
01:47:30,530 --> 01:47:26,880
know gray or whatever you know that

2564
01:47:32,510 --> 01:47:30,540
they're perfectly uh legitimate uh

2565
01:47:35,450 --> 01:47:32,520
entertainment vehicles

2566
01:47:37,010 --> 01:47:35,460
it doesn't replace the experience of

2567
01:47:38,209 --> 01:47:37,020
going to a theater from my perspective

2568
01:47:42,169 --> 01:47:38,219
and

2569
01:47:45,830 --> 01:47:42,179
I think that just broadly speaking

2570
01:47:48,530 --> 01:47:45,840
the Studios have a vested interest in

2571
01:47:50,390 --> 01:47:48,540
trying to bring the movie going

2572
01:47:52,550 --> 01:47:50,400
experience back as much as possible

2573
01:47:55,609 --> 01:47:52,560
because there's just more money to be

2574
01:47:57,890 --> 01:47:55,619
made if they if they work you know the

2575
01:48:01,010 --> 01:47:57,900
Top Guns the avatars

2576
01:48:03,169 --> 01:48:01,020
you know the uh uh every everything

2577
01:48:05,030 --> 01:48:03,179
everywhere all at once even those movies

2578
01:48:08,390 --> 01:48:05,040
actually

2579
01:48:11,149 --> 01:48:08,400
produce money in a way that a streaming

2580
01:48:12,649 --> 01:48:11,159
uh experience can't so they have a

2581
01:48:15,109 --> 01:48:12,659
vested interest in trying to bring it

2582
01:48:18,530 --> 01:48:15,119
back it's a question of

2583
01:48:20,870 --> 01:48:18,540
how to do it and I think what we keep

2584
01:48:24,410 --> 01:48:20,880
coming back to is

2585
01:48:26,090 --> 01:48:24,420
the originality of the of the work

2586
01:48:29,330 --> 01:48:26,100
itself like

2587
01:48:30,950 --> 01:48:29,340
Top Gun was absolutely something that

2588
01:48:32,330 --> 01:48:30,960
did you see it in the theater I I didn't

2589
01:48:34,490 --> 01:48:32,340
see it in the theater because I'm a

2590
01:48:37,070 --> 01:48:34,500
total freak hermit but um the pilots

2591
01:48:39,649 --> 01:48:37,080
called me after a number of them and

2592
01:48:42,590 --> 01:48:39,659
said that we know and they said

2593
01:48:43,850 --> 01:48:42,600
that's it that's it they nailed it like

2594
01:48:45,530 --> 01:48:43,860
what do you mean because he looks

2595
01:48:47,629 --> 01:48:45,540
[\h__\h] cool no one's named Matt call

2596
01:48:48,830 --> 01:48:47,639
side Maverick that doesn't even exist

2597
01:48:50,510 --> 01:48:48,840
you can't even have that number of

2598
01:48:53,149 --> 01:48:50,520
characters and so you know and they're

2599
01:48:54,649 --> 01:48:53,159
like no no they did show it though how

2600
01:48:56,330 --> 01:48:54,659
it is there's some embellishments but

2601
01:48:57,830 --> 01:48:56,340
they felt they were connected to it but

2602
01:48:59,689 --> 01:48:57,840
the movie standpoint you're saying was

2603
01:49:03,649 --> 01:48:59,699
just a great movie yeah I mean from a

2604
01:49:06,770 --> 01:49:03,659
movie standpoint the experience was so

2605
01:49:09,590 --> 01:49:06,780
Pleasant so so and you know it was just

2606
01:49:11,330 --> 01:49:09,600
so fulfilling because they set the bar

2607
01:49:14,090 --> 01:49:11,340
so high

2608
01:49:16,129 --> 01:49:14,100
uh the action was absolutely

2609
01:49:19,790 --> 01:49:16,139
extraordinary it was all practically

2610
01:49:21,770 --> 01:49:19,800
shot or almost no visual effects so you

2611
01:49:23,930 --> 01:49:21,780
really had this visceral visceral sense

2612
01:49:26,930 --> 01:49:23,940
of being there in the moment

2613
01:49:28,910 --> 01:49:26,940
and it was a Triumph and you know

2614
01:49:31,129 --> 01:49:28,920
avatars obviously played really well and

2615
01:49:33,770 --> 01:49:31,139
so so the question is how do we broaden

2616
01:49:36,770 --> 01:49:33,780
out from there Marvel Marvel movies will

2617
01:49:39,229 --> 01:49:36,780
play as I said we're working on uh the

2618
01:49:41,030 --> 01:49:39,239
TV campaign right now for Ant-Man I

2619
01:49:43,550 --> 01:49:41,040
think it's going to do well now there

2620
01:49:45,410 --> 01:49:43,560
are other movie but but but but it but

2621
01:49:47,510 --> 01:49:45,420
the slate has to be Broad

2622
01:49:49,669 --> 01:49:47,520
there are movies and I'm really

2623
01:49:52,550 --> 01:49:49,679
encouraged by the fact that the movie

2624
01:49:54,470 --> 01:49:52,560
the movies like uh movies like every

2625
01:49:55,790 --> 01:49:54,480
everything everywhere all at once I

2626
01:49:57,410 --> 01:49:55,800
thought that movie was an absolute

2627
01:49:59,649 --> 01:49:57,420
Triumph and something that you do want

2628
01:50:02,870 --> 01:49:59,659
to see in a theater I mean the visuals

2629
01:50:05,450 --> 01:50:02,880
uh were just extraordinary that was the

2630
01:50:06,470 --> 01:50:05,460
most visually complex movie I've ever

2631
01:50:07,970 --> 01:50:06,480
seen

2632
01:50:13,910 --> 01:50:07,980
and

2633
01:50:16,189 --> 01:50:13,920
filmmaker spent like 18 months just

2634
01:50:18,590 --> 01:50:16,199
plotting out

2635
01:50:20,570 --> 01:50:18,600
the sh the shooting schedule and what

2636
01:50:23,149 --> 01:50:20,580
every shot was going to be like because

2637
01:50:25,370 --> 01:50:23,159
it took and then they shot it in a

2638
01:50:28,250 --> 01:50:25,380
couple of months it was crazy so that

2639
01:50:29,689 --> 01:50:28,260
movie was unbelievable uh there's been a

2640
01:50:32,270 --> 01:50:29,699
couple of others that I thought really

2641
01:50:35,330 --> 01:50:32,280
worked this movie Megan which is this uh

2642
01:50:39,709 --> 01:50:35,340
you know it's basically this this crazy

2643
01:50:43,189 --> 01:50:39,719
uh animatronic doll that takes over and

2644
01:50:45,530 --> 01:50:43,199
terrorizes this family

2645
01:50:46,790 --> 01:50:45,540
we took the we took our kids to see it

2646
01:50:48,950 --> 01:50:46,800
and and

2647
01:50:51,290 --> 01:50:48,960
people loved it and the communal

2648
01:50:53,709 --> 01:50:51,300
experience of seeing that movie with a

2649
01:50:56,870 --> 01:50:53,719
with hundreds of other people

2650
01:50:59,570 --> 01:50:56,880
laughing and and and just getting worked

2651
01:51:01,010 --> 01:50:59,580
up was just unique and great so I got um

2652
01:51:03,950 --> 01:51:01,020
I got a little game I want to play and

2653
01:51:05,930 --> 01:51:03,960
then I got one last question okay

2654
01:51:06,890 --> 01:51:05,940
there's no favorite movie on planet

2655
01:51:08,689 --> 01:51:06,900
Earth

2656
01:51:10,609 --> 01:51:08,699
but

2657
01:51:11,750 --> 01:51:10,619
you got to tell somebody to watch them

2658
01:51:13,910 --> 01:51:11,760
off the top of your head we're playing

2659
01:51:16,250 --> 01:51:13,920
something called Cinema roulette Beyond

2660
01:51:17,450 --> 01:51:16,260
the Black rainbow Panos cosmados do you

2661
01:51:20,330 --> 01:51:17,460
know it no

2662
01:51:21,709 --> 01:51:20,340
damn dude you're in for a [\h__\h] one of

2663
01:51:23,030 --> 01:51:21,719
the greatest moves of all time that's us

2664
01:51:26,689 --> 01:51:23,040
George

2665
01:51:32,050 --> 01:51:26,699
any movie Godfather one and two one

2666
01:51:37,189 --> 01:51:34,129
so you don't know the rules of the game

2667
01:51:39,649 --> 01:51:37,199
obviously yeah tell me one [\h__\h] movie

2668
01:51:42,770 --> 01:51:39,659
we keep going so here we go beyond the

2669
01:51:44,090 --> 01:51:42,780
black rainbow one movie the Searchers

2670
01:51:46,430 --> 01:51:44,100
know it

2671
01:51:48,229 --> 01:51:46,440
Once Upon a Time in Hollywood

2672
01:51:52,310 --> 01:51:48,239
great one

2673
01:51:57,169 --> 01:51:54,590
You Know It uh yes I do but I haven't

2674
01:51:58,729 --> 01:51:57,179
seen it you're going obscure obscure

2675
01:52:01,850 --> 01:51:58,739
this is just visually stunning

2676
01:52:01,860 --> 01:52:06,169
spinal tap

2677
01:52:10,970 --> 01:52:08,270
Stand By Me one of my favorites The Man

2678
01:52:13,189 --> 01:52:10,980
Who Shot Liberty Balance

2679
01:52:15,050 --> 01:52:13,199
it's a western it's a great movie I'm

2680
01:52:17,570 --> 01:52:15,060
going to go a little obscure little

2681
01:52:20,590 --> 01:52:17,580
movie Blue Rule and perfect little movie

2682
01:52:23,870 --> 01:52:20,600
made on a tiny budget

2683
01:52:26,330 --> 01:52:23,880
a little Thriller it was great

2684
01:52:29,390 --> 01:52:26,340
we're going blue blue velvet

2685
01:52:32,629 --> 01:52:29,400
it's a good one As Good As It Gets

2686
01:52:35,870 --> 01:52:32,639
Bonnie and Clyde Only Lovers Left Alive

2687
01:52:37,609 --> 01:52:35,880
you're welcome George you know it China

2688
01:52:41,770 --> 01:52:37,619
Town

2689
01:52:51,709 --> 01:52:46,930
another great one by Panos Mandy

2690
01:52:55,310 --> 01:52:51,719
Mandy with Nick Cage the god of movies

2691
01:52:57,890 --> 01:52:55,320
Nick Cage in Bruges

2692
01:52:59,390 --> 01:52:57,900
Good Fellas

2693
01:53:00,709 --> 01:52:59,400
we're gonna leave it at Goodfellas

2694
01:53:03,410 --> 01:53:00,719
because I feel like we're good Fellas

2695
01:53:04,910 --> 01:53:03,420
right now okay okay last question I got

2696
01:53:07,629 --> 01:53:04,920
for John

2697
01:53:13,010 --> 01:53:10,729
I feel like you're talking to us about

2698
01:53:15,290 --> 01:53:13,020
movie trailers and I know about a little

2699
01:53:17,450 --> 01:53:15,300
bit about your life and I know that you

2700
01:53:20,209 --> 01:53:17,460
learn from your life and your experience

2701
01:53:22,070 --> 01:53:20,219
and it's like what is it that you're so

2702
01:53:24,410 --> 01:53:22,080
obsessed about as an artist with making

2703
01:53:27,290 --> 01:53:24,420
these perfect trailers and building

2704
01:53:30,290 --> 01:53:27,300
these teams to like bring this Artistry

2705
01:53:32,750 --> 01:53:30,300
forward what has that taught you about

2706
01:53:35,810 --> 01:53:32,760
yourself how has that changed you has

2707
01:53:37,550 --> 01:53:35,820
your work at in any way the way you see

2708
01:53:39,410 --> 01:53:37,560
trailers being made the way that you

2709
01:53:41,990 --> 01:53:39,420
perfect your craft has that changed the

2710
01:53:43,910 --> 01:53:42,000
way that you relate to your daughter to

2711
01:53:45,830 --> 01:53:43,920
your wife to your family to the world to

2712
01:53:46,550 --> 01:53:45,840
the people around you has it or has it

2713
01:53:49,550 --> 01:53:46,560
not

2714
01:53:50,810 --> 01:53:49,560
well I love that question it's a great

2715
01:53:53,870 --> 01:53:50,820
question and I don't want to give you

2716
01:53:55,550 --> 01:53:53,880
some dumb glib answer but I would say

2717
01:53:57,350 --> 01:53:55,560
this

2718
01:53:59,209 --> 01:53:57,360
it's taught me

2719
01:54:01,189 --> 01:53:59,219
to Lead With Love

2720
01:54:03,470 --> 01:54:01,199
and by that I mean

2721
01:54:06,070 --> 01:54:03,480
if I don't love the thing that I'm

2722
01:54:10,310 --> 01:54:06,080
trying to do

2723
01:54:12,709 --> 01:54:10,320
it whether it's utterly challenging or

2724
01:54:14,689 --> 01:54:12,719
perhaps even a a piece that I don't

2725
01:54:16,129 --> 01:54:14,699
particularly you know a piece of work

2726
01:54:18,169 --> 01:54:16,139
that I don't particular like that I'm

2727
01:54:20,270 --> 01:54:18,179
working on but that thing that I'm doing

2728
01:54:22,790 --> 01:54:20,280
if I don't lead with love and I don't

2729
01:54:25,310 --> 01:54:22,800
love doing it it's gonna I'm gonna it's

2730
01:54:27,430 --> 01:54:25,320
gonna somehow be there and you're gonna

2731
01:54:32,510 --> 01:54:27,440
feel it and I feel the same way about

2732
01:54:36,649 --> 01:54:32,520
being a dad a husband to uh and being a

2733
01:54:39,109 --> 01:54:36,659
friend it's like you just have to be all

2734
01:54:41,330 --> 01:54:39,119
in on the experience that you're trying

2735
01:54:44,689 --> 01:54:41,340
to share with people and

2736
01:54:47,510 --> 01:54:44,699
yeah I guess that's who would think John

2737
01:54:50,209 --> 01:54:47,520
Long 35 40 years later ends up being

2738
01:54:53,810 --> 01:54:50,219
like a a Straight Arrow pillar of the

2739
01:54:55,550 --> 01:54:53,820
community let's lead with love yeah I

2740
01:54:57,050 --> 01:54:55,560
don't get what Buddha Jones is but I

2741
01:54:59,149 --> 01:54:57,060
feel like we just heard from the Buddha

2742
01:55:05,350 --> 01:54:59,159
Jones himself thank you so much man

2743
01:55:05,360 --> 01:55:11,810
[Music]

2744
01:55:18,770 --> 01:55:16,189
never have so few had so much to tell

2745
01:55:20,270 --> 01:55:18,780
but could say so living

2746
01:55:21,770 --> 01:55:20,280
thank you

2747
01:55:23,570 --> 01:55:21,780
following us through the weaponized

2748
01:55:25,250 --> 01:55:23,580
presentation of Jeremy Corbell George

2749
01:55:27,410 --> 01:55:25,260
Knapp Dark Horse entertainment and

2750
01:55:29,450 --> 01:55:27,420
Cadence 13 Studios available now for